Markets, Efficiency And The Public Interest MCQs

Option A: Geothermy

Option B: Demography

Option C: Ethnography

Option D: Hemos-popography

Correct Answer: Demography ✔

Option A: terragraphic segmentation

Option B: fermagraphic segmentation

Option C: geothermy segmentation

Option D: geodemographic segmentation

Correct Answer: geodemographic segmentation ✔

Option A: To protect companies form each other

Option B: To protect consumers from unfair business practices

Option C: To protect the interests of society

Option D: To protect businesses from unfair consumer demands

Correct Answer: To protect the interests of society ✔

Option A: 1940s

Option B: 1950s

Option C: 1960s and 1970s

Option D: mid-1980s

Correct Answer: 1960s and 1970s ✔

Option A: internal sources

Option B: customers

Option C: competitors

Option D: the local library

Correct Answer: the local library ✔

Option A: They did not investigate pricing correctly and priced the product too high

Option B: They did not investigate dealer reaction and had inadequate distribution

Option C: They defined their marketing research problem too narrowly

Option D: They failed to account for the Pepsi Challenge taste test in their marketing efforts

Correct Answer: They defined their marketing research problem too narrowly ✔

Option A: Territorial sales force

Option B: Product sales force

Option C: Customer sales force

Option D: Hybrid sales force

Correct Answer: Territorial sales force ✔

Option A: new brand strategy

Option B: line extension strategy

Option C: multiband strategy

Option D: brand extension strategy

Correct Answer: brand extension strategy ✔

Option A: market penetrations

Option B: market development

Option C: product development

Option D: diversification

Correct Answer: diversification ✔

Option A: A targeted level of promotional support

Option B: A targeted level of customer service at the least cost

Option C: A targeted level of transportation expense ratio

Option D: A targeted level of field support

Correct Answer: A targeted level of customer service at the least cost ✔

Option A: product concept

Option B: production concept

Option C: production cost expansion concept

Option D: marketing concept

Correct Answer: production concept ✔

Option A: Idea generation

Option B: Concept development and testing

Option C: Idea screening

Option D: Brainstorming

Correct Answer: Idea screening ✔

Option A: undifferentiated marketing

Option B: differentiated marketing

Option C: concentrated marketing

Option D: turbo marketing

Correct Answer: concentrated marketing ✔

Option A: territorial salesforce

Option B: product salesforce

Option C: customer salesforce

Option D: retail salesforce

Correct Answer: product salesforce ✔

Option A: direct exporting

Option B: indirect exporting

Option C: licensing

Option D: joint venturing

Correct Answer: joint venturing ✔

Option A: product development

Option B: commercialization

Option C: marketing strategy

Option D: business analysis

Correct Answer: product development ✔

Option A: Licensed brands

Option B: Manufacturer’s brand

Option C: Private brand

Option D: Co-brand

Correct Answer: Licensed brands ✔

Option A: the presence of many strong and aggressive competitors

Option B: the likelihood of government monitoring

Option C: actual or potential substitute products

Option D: the power of buyers in the segments

Correct Answer: the likelihood of government monitoring ✔

Option A: Protectionism

Option B: exchange controls

Option C: exchange facilitators

Option D: nontariff trade barriers

Correct Answer: nontariff trade barriers ✔

Option A: Newspapers

Option B: Television

Option C: Direct Mail

Option D: Radio

Correct Answer: Newspapers ✔

Option A: Direct Mail

Option B: Outdoor

Option C: Online

Option D: Radio

Correct Answer: Online ✔

Option A: become a vehicle for pitching the sponsor’s products

Option B: become a vehicle for pitching the sponsor’s products

Option C: become a means for raising prices

Option D: become a means of unfair competition

Correct Answer: A. become a vehicle for pitching the sponsor’s products ✔

Option A: environment

Option B: response

Option C: stimuli

Option D: buying center

Correct Answer: buying center ✔

Option A: discount

Option B: allowance

Option C: premium

Option D: rebate

Correct Answer: allowance ✔

Option A: reseller

Option B: business

Option C: government

Option D: service

Correct Answer: reseller ✔

Option A: Hispanics and Asians

Option B: African Americans

Option C: Western Europeans

Option D: Middle Eastern

Correct Answer: Hispanics and Asians ✔

Option A: 25

Option B: 50

Option C: 75

Option D: 100

Correct Answer: 50 ✔

Option A: intangibility

Option B: inseparability

Option C: variability

Option D: perishability

Correct Answer: perishability ✔

Option A: Concept development and testing

Option B: Commercialization

Option C: Business analysis

Option D: Marketing strategy development

Correct Answer: Business analysis ✔

Option A: rule

Option B: attitude

Option C: belief

Option D: cute

Correct Answer: belief ✔

Option A: Enlightened marketing

Option B: Myopic marketing

Option C: Fundamental marketing

Option D: Conceptual marketing

Correct Answer: Enlightened marketing ✔

Option A: they can generate more advertising

Option B: they can please top management

Option C: they can gain tax advantages

Option D: they can set lower prices that that result in greater sales and profits

Correct Answer: they can set lower prices that that result in greater sales and profits ✔

Option A: harming consumers through high prices

Option B: harming consumers through deceptive practices

Option C: harming consumers through high-pressure selling

Option D: harming consumers through too many product choices

Correct Answer: harming consumers through too many product choices ✔

Option A: quantity discount

Option B: cash discount

Option C: seasonal discount

Option D: trade discount

Correct Answer: quantity discount ✔

Option A: loyalty and perseverance

Option B: spot selling and old product rejuvenation

Option C: high sales performance and encourage capturing new accounts

Option D: high pressure situations and competitive reaction

Correct Answer: high sales performance and encourage capturing new accounts ✔

Option A: The marketing concept

Option B: The product concept

Option C: The selling concept

Option D: The societal marketing concept

Correct Answer: The societal marketing concept ✔

Option A: marketing provides a guiding philosophy

Option B: marketing is the only discipline that can provide a formal structure for the planning effort

Option C: marketing provides inputs to strategic planners by helping to identify attractive market opportunities

Option D: within individual business units marketing designs strategies for reaching the unit’s objectives

Correct Answer: marketing is the only discipline that can provide a formal structure for the planning effort ✔

Option A: natural

Option B: demographic

Option C: economic

Option D: technological

Correct Answer: technological ✔

Option A: motive

Option B: want

Option C: demand

Option D: requirement

Correct Answer: motive ✔

Option A: overcome losses

Option B: use its strengths to take advantage of attractive opportunities in the environment

Option C: avoid paying taxes

Option D: avoid the expense of costly research and development while still getting the benefits

Correct Answer: use its strengths to take advantage of attractive opportunities in the environment ✔

Option A: wife

Option B: husband

Option C: teenage children

Option D: grandparent

Correct Answer: wife ✔

Option A: push strategy

Option B: pull strategy

Option C: blocking strategy

Option D: integrated strategy

Correct Answer: push strategy ✔

Option A: Good-value strategy

Option B: Premium strategy

Option C: Overcharging strategy

Option D: Snob strategy

Correct Answer: Overcharging strategy ✔

Option A: meaningful

Option B: distinctive

Option C: believable

Option D: remembered

Correct Answer: distinctive ✔

Option A: The percentage spent on food rises

Option B: The percentage spent on housing increases

Option C: The percentage spent on other categories increase

Option D: The percentage spent on savings remains constant

Correct Answer: The percentage spent on other categories increase ✔

Option A: retailer

Option B: wholesaler

Option C: distribution channel

Option D: logistics

Correct Answer: distribution channel ✔

Option A: Intensive distribution

Option B: Exclusive distribution

Option C: Selective distribution

Option D: Open distribution

Correct Answer: Exclusive distribution ✔

Option A: master salespersons

Option B: sales assistants

Option C: technical support persons

Option D: telemarketers

Correct Answer: telemarketers ✔

Option A: decline stage

Option B: introduction stage

Option C: growth stage

Option D: maturity stage

Correct Answer: introduction stage ✔

Option A: Nader’s raiders

Option B: The green movement

Option C: Governmental regulation

Option D: International competition

Correct Answer: The green movement ✔

Option A: licensed brand

Option B: manufacturer’s brand private brand

Option C: private brand

Option D: co-brand

Correct Answer: private brand ✔

Option A: Intangibility

Option B: Inseparability

Option C: Variability

Option D: Perishability

Correct Answer: Inseparability ✔

Option A: lower prices

Option B: increase promotion both at home and abroad

Option C: continuously improve their products at home

Option D: join into cartels at home

Correct Answer: continuously improve their products at home ✔

Option A: Innovative marketing

Option B: Consumer oriented marketing

Option C: value marketing

Option D: Sense of mission marketing

Correct Answer: Innovative marketing ✔

Option A: Online infomercials

Option B: Online ads

Option C: Online broadcasts

Option D: Online bullets

Correct Answer: Online ads ✔

Option A: Product extensions

Option B: Line extensions

Option C: Brand extensions

Option D: New brands

Correct Answer: New brands ✔

Option A: factory outlet

Option B: super specialty store

Option C: seconds store

Option D: warehouse club

Correct Answer: warehouse club ✔

Option A: browsers

Option B: Webcasters

Option C: search engines

Option D: software

Correct Answer: search engines ✔

Option A: idea

Option B: demand

Option C: product

Option D: service

Correct Answer: product ✔

Option A: internal marketing

Option B: service-profit chains

Option C: interactive marketing

Option D: service differentiation

Correct Answer: service-profit chains ✔

Option A: Advertising

Option B: Personal selling

Option C: Public relations

Option D: Sales promotion

Correct Answer: Advertising ✔

Option A: retrieval systems

Option B: marketing research reports

Option C: flow diagrams and PERT charts

Option D: internal databases

Correct Answer: internal databases ✔

Option A: gender segmentation

Option B: benefit segmentation

Option C: occasion segmentation

Option D: age and lief-cycle segmentation

Correct Answer: occasion segmentation ✔

Option A: long term customer sanctification

Option B: competitive predatory pricing performance

Option C: full customer service

Option D: retention rates

Correct Answer: competitive predatory pricing performance ✔

Option A: Selling agents

Option B: Rack jobbers

Option C: Manufacturer’s agents

Option D: Purchasing agents

Correct Answer: Selling agents ✔

Option A: Slice of life

Option B: Lifestyle

Option C: Mood or imagery

Option D: Personality symbol

Correct Answer: Slice of life ✔

Option A: Too much advertising

Option B: Too few social goods

Option C: Cultural pollution

Option D: Too much political power

Correct Answer: Too much political power ✔

Option A: facilitator

Option B: referent actor

Option C: opinion leader

Option D: social role player

Correct Answer: opinion leader ✔

Option A: Consumer products

Option B: Services

Option C: Industrial products

Option D: Specialty products

Correct Answer: Industrial products ✔

Option A: current profit maximization

Option B: product quality leadership

Option C: Market share leadership

Option D: Survival

Correct Answer: Survival ✔

Option A: patronage reward

Option B: spiff

Option C: price pack

Option D: premium

Correct Answer: premium ✔

Option A: innovative marketing

Option B: consumer oriented marketing

Option C: value marketing

Option D: sense -f mission marketing

Correct Answer: innovative marketing ✔

Option A: it can drive up manufacturing and marketing costs by reducing economies of scale

Option B: it can create logistical problems when the company tries to meet varied requirements

Option C: it can attract unwanted competition

Option D: it can dilute the brand’s overall image

Correct Answer: it can attract unwanted competition ✔

Option A: Deceptive promotion

Option B: Deceptive packaging

Option C: Deceptive pricing

Option D: Deceptive cost structure

Correct Answer: Deceptive pricing ✔

Option A: Innovative marketing

Option B: Consumer-oriented marketing

Option C: Value marketing

Option D: Societal marketing

Correct Answer: Societal marketing ✔

Option A: Newspapers

Option B: Television

Option C: Direct Mail

Option D: Radio

Correct Answer: Direct Mail ✔

Option A: since it was probably collected for some other purpose it may be incomplete or wrong

Option B: it is usually expensive to retrieve

Option C: top executives are usually unwilling to relinquish data therefore the data has limits

Option D: the data is almost always unsecured and therefore, suspect as to reliability

Correct Answer: since it was probably collected for some other purpose it may be incomplete or wrong ✔

Option A: 15

Option B: 23

Option C: 29

Option D: 33

Correct Answer: 23 ✔

Option A: fixed costs

Option B: variable costs

Option C: standard costs

Option D: independent costs

Correct Answer: fixed costs ✔

Option A: Approach

Option B: handling objections

Option C: closing

Option D: follow-up

Correct Answer: follow-up ✔

Option A: Marketing strategy

Option B: Marketing control

Option C: Marketing analysis

Option D: Marketing implementation

Correct Answer: Marketing implementation ✔

Option A: decline stage

Option B: introduction stage

Option C: growth stage

Option D: maturity stage

Correct Answer: decline stage ✔

Option A: Affordable method

Option B: Percentage of Sales method

Option C: Competitive parity method

Option D: Objective and task method

Correct Answer: Competitive parity method ✔

Option A: group

Option B: bi-variant population

Option C: sample

Option D: market target

Correct Answer: sample ✔

Option A: vertical marketing system

Option B: parallel marketing system

Option C: diversified marketing system

Option D: horizontal marketing system

Correct Answer: horizontal marketing system ✔

Option A: creative selling

Option B: high pressure telling

Option C: detail selling

Option D: hard core selling

Correct Answer: high pressure telling ✔

Option A: simplicity

Option B: structure

Option C: organization

Option D: flexibility

Correct Answer: flexibility ✔

Option A: Rapid globalization

Option B: The changing world economy

Option C: The call for more socially responsible marketing

Option D: The micro-chip revolution

Correct Answer: Rapid globalization ✔

Option A: Selective sponsorship

Option B: Probing

Option C: focus group interviewing

Option D: the Delphi method

Correct Answer: focus group interviewing ✔

Option A: demand

Option B: basic staple

Option C: product

Option D: service

Correct Answer: service ✔

Option A: Product feature

Option B: sponsorship

Option C: brand

Option D: logo

Correct Answer: brand ✔

Option A: reseller

Option B: business

Option C: government

Option D: service

Correct Answer: business ✔

Option A: Target market decisions

Option B: Produced assortment and services decisions

Option C: Pricing decisions

Option D: Promotion decisions

Correct Answer: Pricing decisions ✔

Option A: Psychographics

Option B: Personality

Option C: Demographics

Option D: Lifestyle

Correct Answer: Personality ✔

Option A: conventional marketing system

Option B: power-based marketing system

Option C: horizontal marketing system

Option D: vertical marketing system

Correct Answer: vertical marketing system ✔

Option A: Affordable method

Option B: Percentage of sales method

Option C: Competitive parity method

Option D: Objective and task method

Correct Answer: Objective and task method ✔

Option A: the sales chart

Option B: the dynamic growth curve

Option C: the adoption cycle

Option D: the adoption cycle

Correct Answer: the product life cycle ✔

Option A: territorial sales force structure

Option B: pychographic trait sales force structure

Option C: product sales force structure

Option D: customer sales force structure

Correct Answer: pychographic trait sales force structure ✔

Option A: not manipulating the availability of a product for purpose of explotation

Option B: not using coercion in the marketing channel

Option C: using gray marketers whenever possible to save the consumer money

Option D: not exerting undue influence over the reseller’s choice to handle a product

Correct Answer: using gray marketers whenever possible to save the consumer money ✔

Option A: deciding whether to go international

Option B: looking at the global marketing environment

Option C: deciding which markets to enter

Option D: deciding how to enter markets

Correct Answer: looking at the global marketing environment ✔