Option A: players are better of to act independently
Option B: monopoly is better than competition
Option C: people will always cheat
Option D: players are better off if they co-operate
Correct Answer: players are better off if they co-operate ✔
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Option A: The oligopolist believes that competitors will match output increase but not output reduction
Option B: The oligopolist believes that competitors will match price increase but not output reduction
Option C: The oligopolist believers that competitors will match price cuts but not price rises
Option D: The oligopolist believes that competitors will match price increase but not output increase
Correct Answer: The oligopolist believers that competitors will match price cuts but not price rises ✔
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Option A: long run marginal cost
Option B: short run marginal cost
Option C: long run average cost
Option D: long run marginal cost
Correct Answer: long run average cost ✔
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Option A: research
Option B: cost-saving
Option C: technical advance
Option D: all of the above
Correct Answer: all of the above ✔
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Option A: produce less at a lower price
Option B: produce more at a lower price
Option C: produce less at a higher price
Option D: produce less at a lower price
Correct Answer: produce less at a higher price ✔
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Option A: Whether there is perfect or imperfect information
Option B: elasticities of demand and supply
Option C: how many producers there are:
Option D: who is legally obliged to pay the tax
Correct Answer: elasticities of demand and supply ✔
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Option A: behaviour of shifting the tax to another party.
Option B: structure of the tax
Option C: ultimate distribution of a tax’s burden.
Option D: measure of the impact the tax has on employment and output
Correct Answer: C. ultimate distribution of a tax’s burden. ✔
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Option A: Specific
Option B: Exercise duty
Option C: Direct
Option D: Ad valorem
Correct Answer: Ad valorem ✔
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Option A: goods are sold at prices above legal or official price.
Option B: buyers and/or sellers are not paying taxes as they should
Option C: illegal substances are sold
Option D: transactions are not recorded in the GDP figures.
Correct Answer: goods are sold at prices above legal or official price. ✔
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Option A: quantity demanded will be greater than quantity supplied
Option B: quantity demanded will be less than quantity supplied
Option C: demand will be less than supply.
Option D: quantity demanded will equal quantity supplied .
Correct Answer: quantity demanded will be greater than quantity supplied ✔
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Option A: supply exceeds demand
Option B: a surplus exists
Option C: there is perfectly inelastic demand for the good
Option D: demand exceeds supply
Correct Answer: demand exceeds supply ✔
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A price ceiling is ?
Option A: a maximum price usually set by government that sellers may charge for a good
Option B: the different between the initial equilibrium price and the equilibrium price after a decrease in supply
Option C: a minimum price usually set by government that sellers must charge for a good
Option D: a minimum price that consumers are willing to pay for a good.
Correct Answer: a maximum price usually set by government that sellers may charge for a good ✔
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Option A: The government sells assets to a the private sector
Option B: The government bans a product
Option C: The government takes control of an industry
Option D: The government taxes a product to a raise its price
Correct Answer: The government takes control of an industry ✔
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Option A: There is under-consumption in the free market
Option B: There is over consumption in the free market
Option C: The government may tax to decrease production
Option D: Society could be made off it less was produced
Correct Answer: There is under-consumption in the free market ✔
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Option A: Supply is price elastic
Option B: Demand is price inelastic
Option C: The government buys up all the excess production
Option D: All output must be sold at a maximum price
Correct Answer: Demand is price inelastic ✔
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Merit goods are ?
Option A: Not provided in the free market economy
Option B: Under provided in the free market economy
Option C: Over provided in the free market economy
Option D: Provided free
Correct Answer: Under provided in the free market economy ✔
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Option A: There is excess equilibrium
Option B: There is excess supply
Option C: There is excess demand
Option D: There is equilibrium
Correct Answer: There is excess demand ✔
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A public good will ?
Option A: Be under provided in the free market
Option B: Be over provided in the free market
Option C: Not be provided in the free market
Option D: Has no opportunity cost
Correct Answer: Not be provided in the free market ✔
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Option A: Increase equilibrium price and quantity
Option B: Decrease equilibrium price and quantity
Option C: Increase equilibrium price and decrease quantity
Option D: Decrease equilibrium price and increase quantity
Correct Answer: Decrease equilibrium price and increase quantity ✔
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Option A: The price elasticity of supply is – 3
Option B: The price elasticity of supply is – 0.2
Option C: The price elasticity of supply is – 2
Option D: The price elasticity of supply is infinity
Correct Answer: A. The price elasticity of supply is – 3 ✔
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Option A: The price elasticity of supply is price inelastic
Option B: The price elasticity of supply is price elastic
Option C: The price elasticity of supply is perfectly elastic
Option D: The price elasticity of supply is infinity
Correct Answer: The price elasticity of supply is infinity ✔
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Option A: The price consumers are willing to pray for a unit
Option B: The cost of providing a unit
Option C: The profits made by a firm
Option D: The difference the price a consumer pays for an item and the price he/she is willing to pay
Correct Answer: The difference the price a consumer pays for an item and the price he/she is willing to pay ✔
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Option A: A change in technology
Option B: A change in the number of producers
Option C: A shift in demand
Option D: A change in costs
Correct Answer: A shift in demand ✔
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Option A: A change in income
Option B: A change in the number of buyers
Option C: A change in advertising
Option D: A shift in supply
Correct Answer: A shift in supply ✔
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Option A: An fall in demand
Option B: An increase in supply
Option C: improvements in production technology
Option D: An increase in demand
Correct Answer: An increase in demand ✔
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Option A: Lead to a movement along the supply curve
Option B: Shift the demand curve
Option C: Shift the supply curve
Option D: Lead to an extension of supply
Correct Answer: Shift the supply curve ✔
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Option A: A higher equilibrium price and output
Option B: A lower equilibrium price and higher output
Option C: A lower equilibrium price and output
Option D: A higher equilibrium price and lower output
Correct Answer: A higher equilibrium price and output ✔
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Option A: The impact on both price and quantity is ambiguous
Option B: Price will decrease, quantity is ambiguous.
Option C: price will increase, quantity will decrease
Option D: price will increase, quantity is ambiguous.
Correct Answer: price will increase, quantity is ambiguous. ✔
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Option A: price will decrease, quantity is ambiguous
Option B: The impact on both price and quantity is ambiguous.
Option C: Price will increase, quantity will increase
Option D: price will increase, quantity will decrease
Correct Answer: price will increase, quantity is ambiguous. ✔
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Option A: the change in the equilibrium quantity to be ambiguous and the equilibrium price to fall.
Option B: the equilibrium quantity to rise and the equilibrium price to rise
Option C: the equilibrium quantity to rise and the change in the equilibrium price to be ambiguous
Option D: the equilibrium quantity to rise and the equilibrium price to fall
Correct Answer: the equilibrium quantity to rise and the equilibrium price to fall ✔
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Option A: an increase in the equilibrium price and quantity
Option B: a decrease in the equilibrium price and an increase in the equilibrium quantity
Option C: none of these answers
Option D: a decrease in the equilibrium price and quantity.
Correct Answer: an increase in the equilibrium price and quantity ✔
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Option A: there is a shortage and the price will fall
Option B: the quantity demanded is equal to the quantity supplied supplied and the price remains unchanged
Option C: there is surplus and the price will rise
Option D: there is a shortage and the price will rise
Correct Answer: the quantity demanded is equal to the quantity supplied supplied and the price remains unchanged ✔
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Option A: there is a surplus and the price will rise
Option B: there is a shortage and the price will fall
Option C: there is a shortage and the price will rise
Option D: The quantity demanded is equal to the quantity supplied and the price remains unchanged
Correct Answer: there is a surplus and the price will fall ✔
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Option A: an increase in the price of watches
Option B: none of these answers
Option C: a decrease in the price of watch batteries if watch batteries and watches are complements
Option D: a decrease in consumer incomes if watches are a normal good
Correct Answer: none of these answers ✔
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Option A: a normal good
Option B: none of these answers
Option C: an inferior good
Option D: a substitute good
Correct Answer: an inferior good ✔
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Option A: None of these answers
Option B: decreases the quantity supplied of that good
Option C: decreases the quantity demanded for that good
Option D: increases the quantity supplied of that good
Correct Answer: decreases the quantity supplied of that good ✔
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Option A: firms that set their own prices
Option B: only one seller.
Option C: at least a few sellers.
Option D: many buyers and sellers.
Correct Answer: many buyers and sellers. ✔
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Option A: Geothermy
Option B: Demography
Option C: Ethnography
Option D: Hemos-popography
Correct Answer: Demography ✔
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Option A: terragraphic segmentation
Option B: fermagraphic segmentation
Option C: geothermy segmentation
Option D: geodemographic segmentation
Correct Answer: geodemographic segmentation ✔
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Option A: To protect companies form each other
Option B: To protect consumers from unfair business practices
Option C: To protect the interests of society
Option D: To protect businesses from unfair consumer demands
Correct Answer: To protect the interests of society ✔
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Option A: 1940s
Option B: 1950s
Option C: 1960s and 1970s
Option D: mid-1980s
Correct Answer: 1960s and 1970s ✔
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Option A: internal sources
Option B: customers
Option C: competitors
Option D: the local library
Correct Answer: the local library ✔
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Option A: They did not investigate pricing correctly and priced the product too high
Option B: They did not investigate dealer reaction and had inadequate distribution
Option C: They defined their marketing research problem too narrowly
Option D: They failed to account for the Pepsi Challenge taste test in their marketing efforts
Correct Answer: They defined their marketing research problem too narrowly ✔
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Option A: Territorial sales force
Option B: Product sales force
Option C: Customer sales force
Option D: Hybrid sales force
Correct Answer: Territorial sales force ✔
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Option A: new brand strategy
Option B: line extension strategy
Option C: multiband strategy
Option D: brand extension strategy
Correct Answer: brand extension strategy ✔
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Option A: market penetrations
Option B: market development
Option C: product development
Option D: diversification
Correct Answer: diversification ✔
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Option A: A targeted level of promotional support
Option B: A targeted level of customer service at the least cost
Option C: A targeted level of transportation expense ratio
Option D: A targeted level of field support
Correct Answer: A targeted level of customer service at the least cost ✔
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Option A: product concept
Option B: production concept
Option C: production cost expansion concept
Option D: marketing concept
Correct Answer: production concept ✔
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Option A: Idea generation
Option B: Concept development and testing
Option C: Idea screening
Option D: Brainstorming
Correct Answer: Idea screening ✔
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Option A: undifferentiated marketing
Option B: differentiated marketing
Option C: concentrated marketing
Option D: turbo marketing
Correct Answer: concentrated marketing ✔
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The type of salesforce structure in which the sales force sells along product lines is called a ?
Option A: territorial salesforce
Option B: product salesforce
Option C: customer salesforce
Option D: retail salesforce
Correct Answer: product salesforce ✔
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Option A: direct exporting
Option B: indirect exporting
Option C: licensing
Option D: joint venturing
Correct Answer: joint venturing ✔
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Option A: product development
Option B: commercialization
Option C: marketing strategy
Option D: business analysis
Correct Answer: product development ✔
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Option A: Licensed brands
Option B: Manufacturer’s brand
Option C: Private brand
Option D: Co-brand
Correct Answer: Licensed brands ✔
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Option A: the presence of many strong and aggressive competitors
Option B: the likelihood of government monitoring
Option C: actual or potential substitute products
Option D: the power of buyers in the segments
Correct Answer: the likelihood of government monitoring ✔
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Option A: Protectionism
Option B: exchange controls
Option C: exchange facilitators
Option D: nontariff trade barriers
Correct Answer: nontariff trade barriers ✔
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Option A: Newspapers
Option B: Television
Option C: Direct Mail
Option D: Radio
Correct Answer: Newspapers ✔
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Option A: Direct Mail
Option B: Outdoor
Option C: Online
Option D: Radio
Correct Answer: Online ✔
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Option A: become a vehicle for pitching the sponsor’s products
Option B: become a vehicle for pitching the sponsor’s products
Option C: become a means for raising prices
Option D: become a means of unfair competition
Correct Answer: A. become a vehicle for pitching the sponsor’s products ✔
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Option A: environment
Option B: response
Option C: stimuli
Option D: buying center
Correct Answer: buying center ✔
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Option A: discount
Option B: allowance
Option C: premium
Option D: rebate
Correct Answer: allowance ✔
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Option A: reseller
Option B: business
Option C: government
Option D: service
Correct Answer: reseller ✔
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Option A: Hispanics and Asians
Option B: African Americans
Option C: Western Europeans
Option D: Middle Eastern
Correct Answer: Hispanics and Asians ✔
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Option A: intangibility
Option B: inseparability
Option C: variability
Option D: perishability
Correct Answer: perishability ✔
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Option A: Concept development and testing
Option B: Commercialization
Option C: Business analysis
Option D: Marketing strategy development
Correct Answer: Business analysis ✔
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Option A: rule
Option B: attitude
Option C: belief
Option D: cute
Correct Answer: belief ✔
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Option A: Enlightened marketing
Option B: Myopic marketing
Option C: Fundamental marketing
Option D: Conceptual marketing
Correct Answer: Enlightened marketing ✔
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Option A: they can generate more advertising
Option B: they can please top management
Option C: they can gain tax advantages
Option D: they can set lower prices that that result in greater sales and profits
Correct Answer: they can set lower prices that that result in greater sales and profits ✔
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Option A: harming consumers through high prices
Option B: harming consumers through deceptive practices
Option C: harming consumers through high-pressure selling
Option D: harming consumers through too many product choices
Correct Answer: harming consumers through too many product choices ✔
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Option A: quantity discount
Option B: cash discount
Option C: seasonal discount
Option D: trade discount
Correct Answer: quantity discount ✔
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Option A: loyalty and perseverance
Option B: spot selling and old product rejuvenation
Option C: high sales performance and encourage capturing new accounts
Option D: high pressure situations and competitive reaction
Correct Answer: high sales performance and encourage capturing new accounts ✔
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Option A: The marketing concept
Option B: The product concept
Option C: The selling concept
Option D: The societal marketing concept
Correct Answer: The societal marketing concept ✔
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Option A: marketing provides a guiding philosophy
Option B: marketing is the only discipline that can provide a formal structure for the planning effort
Option C: marketing provides inputs to strategic planners by helping to identify attractive market opportunities
Option D: within individual business units marketing designs strategies for reaching the unit’s objectives
Correct Answer: marketing is the only discipline that can provide a formal structure for the planning effort ✔
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Option A: natural
Option B: demographic
Option C: economic
Option D: technological
Correct Answer: technological ✔
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Option A: motive
Option B: want
Option C: demand
Option D: requirement
Correct Answer: motive ✔
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Option A: overcome losses
Option B: use its strengths to take advantage of attractive opportunities in the environment
Option C: avoid paying taxes
Option D: avoid the expense of costly research and development while still getting the benefits
Correct Answer: use its strengths to take advantage of attractive opportunities in the environment ✔
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Option A: wife
Option B: husband
Option C: teenage children
Option D: grandparent
Correct Answer: wife ✔
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Option A: push strategy
Option B: pull strategy
Option C: blocking strategy
Option D: integrated strategy
Correct Answer: push strategy ✔
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Option A: Good-value strategy
Option B: Premium strategy
Option C: Overcharging strategy
Option D: Snob strategy
Correct Answer: Overcharging strategy ✔
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Option A: meaningful
Option B: distinctive
Option C: believable
Option D: remembered
Correct Answer: distinctive ✔
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Option A: The percentage spent on food rises
Option B: The percentage spent on housing increases
Option C: The percentage spent on other categories increase
Option D: The percentage spent on savings remains constant
Correct Answer: The percentage spent on other categories increase ✔
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Option A: retailer
Option B: wholesaler
Option C: distribution channel
Option D: logistics
Correct Answer: distribution channel ✔
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Option A: Intensive distribution
Option B: Exclusive distribution
Option C: Selective distribution
Option D: Open distribution
Correct Answer: Exclusive distribution ✔
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Option A: master salespersons
Option B: sales assistants
Option C: technical support persons
Option D: telemarketers
Correct Answer: telemarketers ✔
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Option A: decline stage
Option B: introduction stage
Option C: growth stage
Option D: maturity stage
Correct Answer: introduction stage ✔
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Option A: Nader’s raiders
Option B: The green movement
Option C: Governmental regulation
Option D: International competition
Correct Answer: The green movement ✔
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Option A: licensed brand
Option B: manufacturer’s brand private brand
Option C: private brand
Option D: co-brand
Correct Answer: private brand ✔
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Option A: Intangibility
Option B: Inseparability
Option C: Variability
Option D: Perishability
Correct Answer: Inseparability ✔
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Option A: lower prices
Option B: increase promotion both at home and abroad
Option C: continuously improve their products at home
Option D: join into cartels at home
Correct Answer: continuously improve their products at home ✔
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Option A: Innovative marketing
Option B: Consumer oriented marketing
Option C: value marketing
Option D: Sense of mission marketing
Correct Answer: Innovative marketing ✔
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Option A: Online infomercials
Option B: Online ads
Option C: Online broadcasts
Option D: Online bullets
Correct Answer: Online ads ✔
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Option A: Product extensions
Option B: Line extensions
Option C: Brand extensions
Option D: New brands
Correct Answer: New brands ✔
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Option A: factory outlet
Option B: super specialty store
Option C: seconds store
Option D: warehouse club
Correct Answer: warehouse club ✔
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Option A: browsers
Option B: Webcasters
Option C: search engines
Option D: software
Correct Answer: search engines ✔
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Option A: idea
Option B: demand
Option C: product
Option D: service
Correct Answer: product ✔
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Option A: internal marketing
Option B: service-profit chains
Option C: interactive marketing
Option D: service differentiation
Correct Answer: service-profit chains ✔
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Option A: Advertising
Option B: Personal selling
Option C: Public relations
Option D: Sales promotion
Correct Answer: Advertising ✔
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Option A: retrieval systems
Option B: marketing research reports
Option C: flow diagrams and PERT charts
Option D: internal databases
Correct Answer: internal databases ✔
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Option A: gender segmentation
Option B: benefit segmentation
Option C: occasion segmentation
Option D: age and lief-cycle segmentation
Correct Answer: occasion segmentation ✔
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