The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT ?

A. not manipulating the availability of a product for purpose of explotation
B. not using coercion in the marketing channel
C. using gray marketers whenever possible to save the consumer money
D. not exerting undue influence over the reseller’s choice to handle a product

Correct Answer: using gray marketers whenever possible to save the consumer money ✔

Last Updated: June 18, 2019