A. need recognition
B. brand identification
C. information search
D. purchase decision
Correct Answer: brand identification ✔
Last Updated: June 18, 2019
Related MCQs
- The study of human population in terms of size, density, location age gender, race occupation and other statistics is called ?
- One of the most promising developments in multivariable segmentation is called ____ where a host of demographic and socioeconomic factors are used ?
- Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business ?
- The first modern environmental movement in the United States began in the ?
- All of the following are thought to be sources of new product ideas EXCEPT ?
- In 1985, the Coca-cola Company made a classic marketing blunder with its deletion of its popular Coca-Cola product and introduction of what it called New Coke Analysts now believe that most of the company’s problems resulted from poor marketing research. As the public demanded their old Coke back the company relented and reintroduced Coca-Cola Classic (which has regained and surpassed its former position) while New Coke owns only 0.1 percent of the market Which of the following marketing research mistakes did Coca-Cola make ?
- Each salesperson is assigned to an exclusive area in which to sell the company’s full line of products or services in which type of salesforce structure ?
- If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?
- If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?
- The goal of the marketing logistics system should be to provide ?
- The ______ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency) ?
- ________ is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible?
- The practice of going after a large share of a smaller market or subsets of a few markets is called ?
- The type of salesforce structure in which the sales force sells along product lines is called a ?
- Joining with foreign companies to produce or market products and services is called ?
- A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?
- If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts then Mr. Mars is using which type of branding ?
- All of the following factors can affect the attractiveness of a market segment EXCEPT ?
- If a government uses barriers to foreign products such as biases against a foreign company’s bids or product standards that go against a foreign company’s product features the government is using ?
- If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types ?
- __________ has the advantage of being high in selectivity low cost; immediacy; and interactive capabilities?
- One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp ?
- The place in the business buying behavior model where interpersonal and individual influences might interact is called the ?
- The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products is some way is called a(n) ?
- If your company were to make a product such as a suit of clothes and sold that product to a retailer your company would have sold to the __________ merket?
- Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments ?
- Catalog marketing is big business in the United States. The average house hold receives __________ catalogs per year?
- The fact that services cannot be stored for later use or sale is evidence of their ?
- When a company reviews sales costs and profit projections for a new product to find out whether these factors satisfy the company’s objectives they are in which of the following new process development stages ?
- If a consumer describes a car as being the most economical car on the market than this descriptor is a?
- __________ is a philosophy holding that a company’s marketing should support the best long-run performance of the marketing system?
- The primary reason that many companies work to become the low cost producers in their industry is because ?
- All of the following are criticisms leveled against marketing by critics EXCEPT ?
- A price reduction to buyers who buy in large volumes is called a(n) ?
- A company’s compensation plan should reflect its overall marketing strategy For example if the overall strategy is to grow rapidly and gain market share the compensation plan should reward ?
- In a example discussed in your text Johnson & Johnson’s recall of their Tylenol product following the discovery that several bottles of Tyloenol had been laced with cyanide is consistent with which business philosophy ?
- All of the following are ways that marketing plays a key role in the company’s strategic planning EXCETP ?
- According to the text the most dramatic of the environments that affect marketing and appears to be now shaping our world is the __________ environment?
- A _________ is a need that is sufficiently pressing to direct the person to seek satisfaction?
- The purpose of strategic planning is to find ways in which the company can best ?
- Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?
- A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ?
- According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?
- In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?
- According to Engel’s law as income rises ?
- A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ?
- Rolls Royce uses which of the following distribution formats ?
- If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by ?
- The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the ?
- 3M runs a Pollution a Prevention Pays program that has led to a substantial reduction in pollution and costs this would be an example of responding and costs. This would be an example of responding to which of the following ?
- A __________ is a brand created and owned by a reseller of a product of service ?