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Home→ Attitudes, Attributions And Social Cognition →Research by Festinger and colleagues demonstrated that when people were paid $1 for their participation in a dull task, they were more favourably to the dull task compared to people whowere paid $20. Which theory was put forth to explain why people alter their true attitudes to match their past or actual behaviour?
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Research by Festinger and colleagues demonstrated that when people were paid $1 for their participation in a dull task, they were more favourably to the dull task compared to people whowere paid $20. Which theory was put forth to explain why people alter their true attitudes to match their past or actual behaviour?

A. Attribution theory
B. Actor-observer effect
C. Cognitive dissonance theory
D. Theory of planned behaviour
E. Social learning theory

Correct Answer: Cognitive dissonance theory ✔

Last Updated: August 29, 2023