Research by Fishbein and Ajzen has indicated that in order to demonstrate strong links between attitudes and behaviours, an assessment of several behaviours relevent to the attitude being measured is necessary.This type of assessment is referred to as the:

A. Multiple-act criterion
B. Multi-behaviour criterion
C. Multi-attitude assessment
D. Attitude-behaviour consistency
E. None of the above

Correct Answer: Multiple-act criterion ✔

Last Updated: August 29, 2023