Home→ Marketing Mcqs →In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
Marketers often use the term __________ to cover various groupings of customers.
In __________more customers would like to buy the product than can be satisfied.
In latent demand, consumers may share a strong need that cannot be satisfied by a/an__________?
A Marketer is someone seeking a response from another party, called the __________.
Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
Information can be produced and marketed as a __________?
__________ goods constitute the bulk of most countries’ production and marketing efforts.
A transaction involves __________?
Marketing management is __________?
The most formal definition of marketing is __________?
Good marketing is no accident, but a result of careful planning and __________?
Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.

In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

A. Brand image
B. Distribution
C. Promotion
D. Price

Correct Answer: Price ✔

Last Updated: November 08, 2016