Marketing MCQs

Option A: mix branding

Option B: optional branding

Option C: ingredient branding

Option D: line fill branding

Correct Answer: ingredient branding ✔

Option A: 4

Option B: 6

Option C: 24

Option D: 30

Correct Answer: 4 ✔

Option A: customer training

Option B: customer consulting

Option C: ordering ease

Option D: delivery

Correct Answer: delivery ✔

Option A: component parts and materials

Option B: installations

Option C: equipment

Option D: supplies and business services

Correct Answer: supplies and business services ✔

Option A: product line pricing

Option B: Two-part pricing

Option C: by-product pricing

Option D: optional-feature pricing

Correct Answer: optional-feature pricing ✔

Option A: impulse goods

Option B: staples

Option C: homogeneous goods

Option D: emergency goods

Correct Answer: impulse goods ✔

Option A: mass effectivity

Option B: mass customization

Option C: consumption system

Option D: mass productivity

Correct Answer: mass customization ✔

Option A: cotton and jute

Option B: fruits and vegetables

Option C: wheat and livestock

Option D: iron ore and lumber

Correct Answer: iron ore and lumber ✔

Option A: product classification system

Option B: consumption system

Option C: customer value system

Option D: product differentiation system

Correct Answer: consumption system ✔

Option A: unsought goods

Option B: specialty goods

Option C: convenience goods

Option D: shopping goods

Correct Answer: shopping goods ✔

Option A: durable goods

Option B: non-durable goods

Option C: services

Option D: augmented goods

Correct Answer: services ✔

Option A: homogeneous shopping goods

Option B: heterogeneous shopping goods

Option C: impulse shopping goods

Option D: emergency shopping goods

Correct Answer: homogeneous shopping goods ✔

Option A: fish and lumber

Option B: iron ore

Option C: wheat, cotton, fruits

Option D: crude petroleum

Correct Answer: wheat, cotton, fruits ✔

Option A: product mix

Option B: product system

Option C: product assortment

Option D: family and line of product

Correct Answer: product system ✔

Option A: component parts and materials

Option B: equipment and installations

Option C: maintenance and repair items

Option D: operating supplies

Correct Answer: equipment and installations ✔

Option A: co-branding

Option B: mix branding

Option C: optional branding

Option D: line fill branding

Correct Answer: co-branding ✔

Option A: heterogeneous goods

Option B: legal advisors

Option C: shampoos and soaps

Option D: machine tools and refrigerators

Correct Answer: shampoos and soaps ✔

Option A: guarantees

Option B: warranties

Option C: labeling

Option D: packaging

Correct Answer: warranties ✔

Option A: width of product mix

Option B: length of product mix

Option C: depth of product mix

Option D: consistency of product mix

Correct Answer: depth of product mix ✔

Option A: dual branding

Option B: brand building

Option C: pure branding

Option D: both A and B

Correct Answer: both A and B ✔

Option A: durability

Option B: performance quality

Option C: reliability

Option D: conformance quality

Correct Answer: durability ✔

Option A: down-market stretch

Option B: up-market stretch

Option C: Two-way stretch

Option D: all of the above

Correct Answer: all of the above ✔

Option A: expected products

Option B: basic product

Option C: augmented products

Option D: potential product

Correct Answer: ✔

Option A: expected products

Option B: basic product

Option C: augmented products

Option D: potential product

Correct Answer: basic product ✔

Option A: emergency items

Option B: repair items

Option C: equipment

Option D: operating supplies

Correct Answer: equipment ✔

Option A: product line

Option B: product class

Option C: need family

Option D: product family

Correct Answer: product class ✔

Option A: reliability

Option B: durability

Option C: performance quality

Option D: conformance quality

Correct Answer: performance quality ✔

Option A: uncontrollable returns

Option B: controllable returns

Option C: capital returns

Option D: differential returns

Correct Answer: uncontrollable returns ✔

Option A: product line

Option B: product class

Option C: need family

Option D: product family

Correct Answer: need family ✔

Option A: product

Option B: service

Option C: core benefit

Option D: potential product

Correct Answer: product ✔

Option A: heterogeneous goods

Option B: legal advisors

Option C: shampoos and soaps

Option D: machine tools and refrigerators

Correct Answer: legal advisors ✔

Option A: durable goods

Option B: non-durable goods

Option C: services

Option D: augmented goods

Correct Answer: durable goods ✔

Option A: product assortment

Option B: product mix

Option C: product system

Option D: both A and B

Correct Answer: both A and B ✔

Option A: supplies and business services

Option B: capital items

Option C: materials and parts

Option D: None of above

Correct Answer: supplies and business services ✔

Option A: experiences and events

Option B: information and ideas

Option C: properties and organizations

Option D: all of the above

Correct Answer: all of the above ✔

Option A: homogeneous goods

Option B: emergency goods

Option C: impulse goods

Option D: staples

Correct Answer: staples ✔

Option A: differentiability

Option B: repair-ability

Option C: conformability

Option D: perform-ability

Correct Answer: repair-ability ✔

Option A: convenience goods

Option B: shopping goods

Option C: unsought goods

Option D: specialty goods

Correct Answer: convenience goods ✔

Option A: farm and natural products

Option B: component materials

Option C: component parts

Option D: installations and equipment

Correct Answer: farm and natural products ✔

Option A: differential returns

Option B: uncontrollable returns

Option C: controllable returns

Option D: design

Correct Answer: design ✔

Option A: homogeneous goods

Option B: emergency goods

Option C: impulse goods

Option D: staples

Correct Answer: emergency goods ✔

Option A: expected products

Option B: basic product

Option C: augmented products

Option D: potential product

Correct Answer: potential product ✔

Option A: uncontrollable returns

Option B: controllable returns

Option C: capital returns

Option D: differential returns

Correct Answer: controllable returns ✔

Option A: class and line type

Option B: need family type

Option C: stock type

Option D: stock keeping unit

Correct Answer: stock keeping unit ✔

Option A: durable goods

Option B: non-durable goods

Option C: services

Option D: augmented goods

Correct Answer: durable goods ✔

Option A: product line

Option B: product class

Option C: need family

Option D: product family

Correct Answer: product line ✔

Option A: pure bundling pricing

Option B: mix bundling pricing

Option C: Two-part bundle pricing

Option D: optional-feature pricing

Correct Answer: pure bundling pricing ✔

Option A: durability

Option B: performance quality

Option C: reliability

Option D: conformance quality

Correct Answer: reliability ✔

Option A: line consistency and depth

Option B: average widening

Option C: line widening

Option D: line filling and stretching

Correct Answer: line filling and stretching ✔

Option A: conformance and performance quality

Option B: durability and style

Option C: reliability and repair-ability

Option D: all of the above

Correct Answer: all of the above ✔

Option A: line deepening

Option B: line filling

Option C: line stretching

Option D: line consistency

Correct Answer: line filling ✔

Option A: capital items

Option B: business supply or service

Option C: materials and parts

Option D: all of the above

Correct Answer: all of the above ✔

Option A: line consistency

Option B: line stretching

Option C: line filling

Option D: line depth

Correct Answer: line stretching ✔

Option A: product uncontrollable return

Option B: product controllable return

Option C: installation

Option D: product maintenance

Correct Answer: installation ✔

Option A: durable goods

Option B: non-durable goods

Option C: services

Option D: all of the above

Correct Answer: all of the above ✔

Option A: down-market stretch

Option B: up-market stretch

Option C: Two-way stretch

Option D: left-market stretch

Correct Answer: down-market stretch ✔

Option A: product line pricing

Option B: Two-part pricing

Option C: by-product pricing

Option D: optional-feature pricing

Correct Answer: Two-part pricing ✔

Option A: left-market stretch

Option B: down-market stretch

Option C: up-market stretch

Option D: Two-way stretch

Correct Answer: up-market stretch ✔

Option A: factor of durability

Option B: factor of performance

Option C: product type

Option D: item

Correct Answer: product type ✔

Option A: emergency shopping goods

Option B: homogeneous shopping goods

Option C: heterogeneous shopping goods

Option D: impulse shopping goods

Correct Answer: heterogeneous shopping goods ✔

Option A: average width of product mix

Option B: average length of product mix

Option C: average depth of product mix

Option D: consistency of product mix

Correct Answer: average length of product mix ✔

Option A: product line consistency

Option B: product line width

Option C: product line length

Option D: product line depth

Correct Answer: product line length ✔

Option A: heterogeneous goods

Option B: legal advisors

Option C: shampoos and soaps

Option D: machine tools and refrigerators

Correct Answer: machine tools and refrigerators ✔

Option A: durable goods

Option B: no durable goods

Option C: core benefit

Option D: basic product

Correct Answer: core benefit ✔

Option A: product line

Option B: product class

Option C: need family

Option D: product family

Correct Answer: product family ✔

Option A: guarantees

Option B: warranties

Option C: labeling

Option D: packaging

Correct Answer: packaging ✔

Option A: ordering ease

Option B: delivery

Option C: customer training

Option D: customer consulting

Correct Answer: ordering ease ✔

Option A: width of product mix

Option B: length of product mix

Option C: depth of product mix

Option D: consistency of product mix

Correct Answer: width of product mix ✔

Option A: reliability

Option B: durability

Option C: performance quality

Option D: conformance quality

Correct Answer: conformance quality ✔

Option A: product mix pricing

Option B: line stretching pricing

Option C: line filling pricing

Option D: line deepening pricing

Correct Answer: product mix pricing ✔

Option A: depth of product mix

Option B: consistency of product mix

Option C: width of product mix

Option D: length of product mix

Correct Answer: length of product mix ✔

Option A: expected products

Option B: basic product

Option C: augmented products

Option D: potential product

Correct Answer: expected products ✔

Option A: capital items

Option B: natural items

Option C: farm items

Option D: heterogeneous items

Correct Answer: capital items ✔

Option A: supplies services

Option B: materials and parts

Option C: capital items

Option D: business services

Correct Answer: materials and parts ✔

Option A: unsought goods

Option B: specialty goods

Option C: convenience goods

Option D: shopping goods

Correct Answer: convenience goods ✔

Option A: retail co-branding

Option B: wholesale co-branding

Option C: joint-venture co-branding

Option D: multiple-sponsor co-branding

Correct Answer: wholesale co-branding ✔

Option A: delivery and installation

Option B: customer training and consultation

Option C: ordering ease

Option D: all of the above

Correct Answer: all of the above ✔

Option A: left-market stretch

Option B: down-market stretch

Option C: up-market stretch

Option D: Two-way stretch

Correct Answer: Two-way stretch ✔

Option A: optional-feature pricing

Option B: pure bundling pricing

Option C: mixed bundling pricing

Option D: pure bundling pricing

Correct Answer: mixed bundling pricing ✔

Option A: by-product pricing

Option B: optional-feature pricing

Option C: product line pricing

Option D: Two-part pricing

Correct Answer: product line pricing ✔

Option A: sales agents

Option B: markets

Option C: broker firms

Option D: escalator

Correct Answer: markets ✔

Option A: delivery channels

Option B: service channels

Option C: sales channel

Option D: all of the above

Correct Answer: all of the above ✔

Option A: vertical channel conflict

Option B: horizontal channel conflict

Option C: sealed channel conflict

Option D: multi-channel conflict

Correct Answer: sealed channel conflict ✔

Option A: conditions of sale

Option B: territorial rights of distributor’s

Option C: territorial rights of producers

Option D: intensive policy

Correct Answer: B. territorial rights of distributor’s ✔

Option A: Two-level channel

Option B: Three-level channel

Option C: One-level channel

Option D: Zero-level channel

Correct Answer: One-level channel ✔

Option A: vertical channel conflict

Option B: horizontal channel conflict

Option C: sealed channel conflict

Option D: multi-channel conflict

Correct Answer: multi-channel conflict ✔

Option A: service quality shoppers

Option B: price value customers

Option C: affinity customers

Option D: interactive customers

Correct Answer: service quality shoppers ✔

Option A: pull strategy

Option B: bundle strategy

Option C: shallow strategy

Option D: push strategy

Correct Answer: pull strategy ✔

Option A: jobbers

Option B: shoppers

Option C: market stoppers

Option D: brokers

Correct Answer: jobbers ✔

Option A: one-level channel

Option B: Zero-level channel

Option C: Two-level channel

Option D: Three-level channel

Correct Answer: Zero-level channel ✔

Option A: demand chain planning

Option B: supply chain planning

Option C: predatory planning

Option D: hybrid planning

Correct Answer: demand chain planning ✔

Option A: hybrid network

Option B: value network

Option C: functional network

Option D: predatory network

Correct Answer: value network ✔

Option A: exclusive distribution

Option B: descriptive distribution

Option C: intensive distribution

Option D: selective distribution

Correct Answer: intensive distribution ✔

Option A: conflict between supplier and producer

Option B: conflict between retailer and end user

Option C: conflict between wholesaler and retailer

Option D: conflict between two retailers

Correct Answer: conflict between two retailers ✔

Option A: direct marketing channel

Option B: indirect marketing channel

Option C: descriptive channels

Option D: functional channels

Correct Answer: direct marketing channel ✔

Option A: Two-level channel

Option B: Three-level channel

Option C: One-level channel

Option D: Zero-level channel

Correct Answer: Three-level channel ✔

Option A: number of intermediaries

Option B: types of intermediaries

Option C: responsibilities of channel members

Option D: all of the above

Correct Answer: all of the above ✔

Option A: channel coordination

Option B: channel conflict

Option C: channel trade release

Option D: channel distributive rights

Correct Answer: channel coordination ✔

Option A: marketing channel system

Option B: predatory channel system

Option C: discount channel system

Option D: quotation channel system

Correct Answer: marketing channel system ✔

Option A: vertical channel conflict

Option B: horizontal channel conflict

Option C: sealed channel conflict

Option D: multi-channel conflict

Correct Answer: vertical channel conflict ✔