A. internal marketing metrics
B. perceived metrics
C. quality metrics
D. loyalty metrics
Correct Answer: internal marketing metrics ✔
Last Updated: November 24, 2021
Related MCQs
- If the points of parity and points of difference are not credible of both categories then the brand is ________?
- A company’s ability to perform in more than one way, but competitor’s cannot match is classified as __________?
- In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
- In marketing, the ‘resource adequacy’ is the best classified as _________?
- The external marketing metrics consist of _________?
- The questions in questionnaire that allow respondent’s to express their own thoughts and words are called ________?
- The type of question in which a respondent can answer in unlimited ways is classified as _________?
- When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as __________?
- The close-ended question in which each question have two possible answers are __________?
- The research instruments use in marketing research process do not include ________?
- The analysis of how customer experiences contribute to company’s competitive advantage is classified as __________?
- The research instruments present to respondents consist a set of questions, are classified as __________?
- In marketing, the ‘commitment to goals’ are classified as __________?
- The marketing research firms do not include _________?
- The question in which two characters are given to make one statement as an answer is classified as __________?
- The type of questions in marketing research questionnaire are __________?
- The last step in the marketing research process is to __________?
- The analysis of how well marketing expenditures are achieving company’s short-term returns is classified as __________?
- The third step in the marketing research process is __________?
- In making of questionnaire, the ‘open-ended question’ includes ________?
- The fifth step in the marketing research process is __________?
- The researchers sampling plan consists of _______?
- The technique of asking respondents to complete the given story is called _________?
- The record that shows how company is performing year after year is classified as _________?
- The systematic design which analysis and report the data is called _________?
- The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as __________?
- The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as _________?
- In close-ended question in which the question with three or more possible answers is classified as ________?
- The type of question which consists of an importance scale for some attributes and respondents is classified as ________?
- In close-ended question, the use of scale having two bipolar words to record response of respondent’s is classified as _________?
- The type of question which consists of rating to some attributes from “poor” to “excellent” is said to be __________?
- In close-ended question, the statement which allows the respondents to show the agreement/disagreement is classified as __________?
- The ‘market share value’ is best classified as __________?
- The information which are collected through observation, focus group and surveys are included in __________?
- The ‘field-service firm’ is an example of __________?
- The second step in marketing research process is to __________?
- The specific companies that are hired for specific projects and design studies are classified as __________?
- The ‘Relative Perceived Quality’ is classified as __________?
- A structured way to distribute the insights within the organization is called __________?
- The companies which collect trade and consumer information are classified as _________?
- The record of satisfaction of company’s employees, suppliers and distributors is the part of __________?
- The analysis of data from variety of sources such as media spending data and retailer scanner data are called as __________?
- The fourth step in the marketing research process is __________?
- The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called __________?
- The unstructured technique that allows a possible range of responses is classified as ________?
- The ‘awareness of goals’ is best classified as _________?
- The research type in which the researchers can collect data by observing the relevant factors is called __________?
- In sampling plan, the question ‘how many people the Company should survey’ is the part of __________?
- The technique that helps the researchers to explore customer’s perceptions about product and brand is called __________?
- In research, the questionnaire ‘closed-ended’ does not include __________?
- A level which defines the respondent’s intention to buy __________?