A. Overall company strategies
B. Overall company objectives
C. Overall department objectives
D. Overall marketing objectives
E. All of the above
Submitted by: Rashid Mehmood
Correct Answer: All of the above ✔
Last Updated: March 25, 2020
Related MCQs
- Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
- Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
- In the course of converting to a marketing orientation, a company faces three hurdles _______.
- Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a __________ understanding and meeting customers’ expressed needs.
- The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as__________?
- The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
- The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
- Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
- In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
- Rising promotion costs and shrinking profit margins are the result of __________.
- Customers are showing greater price sensitivity in their search for __________.
- Many countries have ________ industries to create greater competition and growth opportunities.
- The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as__________.
- In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
- Global marketers must decide __________.
- In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
- Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
- Marketers often use the term __________ to cover various groupings of customers.
- In __________more customers would like to buy the product than can be satisfied.
- In latent demand, consumers may share a strong need that cannot be satisfied by a/an__________?
- A Marketer is someone seeking a response from another party, called the __________.
- Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
- Information can be produced and marketed as a __________?
- __________ goods constitute the bulk of most countries’ production and marketing efforts.
- A transaction involves __________?
- Marketing management is __________?
- The most formal definition of marketing is __________?
- Good marketing is no accident, but a result of careful planning and __________?
- Marketing is both an “art” and a “science” there is constant tension between the creative side of marketing and the ________ side.