A. Brand awareness
B. brand personality
C. self-concept
D. self-image
Correct Answer: brand personality ✔
Last Updated: November 24, 2021
Related MCQs
- According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as?
- The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?
- The tendency to which existing products appears less superior compared to innovative products is classified as?
- The sales force structure in which salespeople are designated to sell the company’s product to certain industries or customers is classified as?
- The pricing issues across channel levels includes?
- When any potential customer become a regular user of the product, this change is called?
- After the idea generation through internal and external sources, the next step is?
- The type of information consumer obtains by using and examining the product is classified as?
- Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
- According to ‘Maslow’s hierarchy of needs’, the need for security and protection is classified as?
- The positive situational factors and internal capabilities is part of company’s?
- The ‘psychological factors’ that affect consumer’s buying behaviors includes?
- In the social class classification, the business professionals without any unusual wealth includes?
- The tendency to which innovation may tried for limited time is?
- The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?
- The kind of sales people who travel to call all the customers in field is classified as?
- The adopter group ‘early majority’ is?
- The ‘social factors’ includes?
- According to customers, the trend of interpreting information in a way to support what they already believe is?
- The Companys strengths and weakness are evaluated in?
- The personal selling process step according to which sales person dictates how company can solve problem by offering its product is classified as?
- The type of communication channel that send message without personal feedback or contact is classified as?
- The group of customers who follows a majority of people before buying innovative products is called?
- The distinct psychological characteristics that play key role in distinguishing one person from another is called?
- The detailed description of products, target market, competitors and customer value proposition is classified as?
- The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as?
- The factors that can affect purchase decision and attention are?
- The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?
- The person self-image also called as its?
- The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as?
- The type of discount made to those buyers who use to buy the products or services that are out of season is classified as?
- According to ‘Maslow’s hierarchy of needs’, the need for self-development and realization is included in?
- The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of?
- According to SWOT analysis, the analysis of Opportunities & Threats is part of?
- The kind of information consumer obtains from advertising campaigns and sales people is classified as?
- The Jeep can associated with brand personality trait known as?
- A descriptive thought about something held by a person is classified as?
- According to promotional mix, the method which focuses on building relationships with individual customers to maintain lasting relationship is called?
- In the personal selling process, the step which consists of identifying potential customers is classified as?