A. internal assessment
B. external assessment
C. direct approach
D. indirect approach
Correct Answer: direct approach ✔
Last Updated: November 24, 2021
Related MCQs
- The marketing messages that are based to respect consumer’s wishes and willingness is classified as __________?
- The regular customers of company’s products are rewarded by the designed programs, are classified as _________?
- The strategy of using company brand name for every product is referred as __________?
- The particular brand’s equity arises from consumer’s response to __________?
- The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile
- The number of common and distinctive elements of brand are reflected as __________?
- The value of well-known brand is typically half of the firm’s _________?
- The number of acquisition and its prospect depends on _________?
- The overall brand discount rate is equal to the sum of _________?
- In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as _________?
- When the bands are introduced to compete with the competitors thus the brands are classified as __________?
- The process of how effectively existing brand equity has leveraged to a new product is considered as __________?
- The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
- The esteem and knowledge together can create _________?
- The criteria for choosing the brand elements are classified as __________?
- The brand which is result of extension in brand or sub-brand is classified as __________?
- The stage which describes the extent of customer relationship and feels ‘in sync’ in it is best considered as _______?
- In designing the brand portfolio, the focus is always on _________?
- When the brand equity is based on customer differences then the competition, it is based on _________?
- The focus on customer’s evaluations and opinions is classified as _______?
- In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ________?
- The Company makes all products in different brand lines is classified as _________?
- The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?
- In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
- The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?
- The lower levels of esteem and knowledge are shown as _________?
- The value creation practices such as customizing and commoditizing are included in _________?
- The customer’s emotional responses in relation to the brand are classified as _________?
- When customers react favorably for specific brand and identify it differently, it is said to be __________?
- The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?
- The parent brand if it is associated with multiple products in brand extension is called _________?
- The lower level of esteem, energy and high knowledge are shown by _________?
- The activities and steps that inform and engage employees in building a brand is classified as __________?
- The parent brand introducing new product within the existing category is considered as __________?
- The extent to which value shown by market performance is shown in shareholder value is considered as ________?
- The extent in which value in created in customer’s mind and affects market performance is considered as __________?
- An element in defensive brand building does not include __________?
- When the companies combine existing brand with new brands, the brands are called __________?
- The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?
- In value stages, the brand performance must consider _________?
- The stage when customers think about a brand under consumption situation is classified as __________?
- All the products in category and line extensions a seller makes particularly is classified as _________?
- In brand dynamics, the relevance to consumer needs within an affordable price is classified as __________?
- The value creation practices such as welcoming and governing is classified as __________?
- In value stages, the shareholder value must consider ________?
- In BVA, the measurement of customer’s awareness of brand is classified as __________?
- In value stages, the marketing program investment must consider __________?
- The name, symbol, design or combination of all of these with intention to differentiate products is classified as ________?
- The net present value of forecasted brand earnings is classified as __________?
- The brands used by retailers or distributors to attract large number of customer’s are classified as __________?
- The stages in the brand development according to successive quadrants are considered as __________?