A. characteristics of buyers
B. buyer’s decision process
C. the cultural environment
D. both a and b
Correct Answer: both a and b ✔
Last Updated: November 24, 2021
Related MCQs
- The positioning statement first states the?
- The high-priced photographic equipment is an example of?
- At the final level of planning products, the planners turn the actual product into?
- If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as?
- The BlackBerry ‘on the go connectivity’ specific feature is part of?
- The ‘wireless communication’ is an example of?
- The process of segmenting the market and identifying which segments to target is classified as?
- The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?
- The industry installations and equipment are classified in group of?
- Coca-Cola creates marketing programs targeting teen agers world widely is an example of?
- The buying of products such as ‘laundry detergents’ is an example of?
- The products that customers buy after careful comparison on price and quality are called?
- The segmentation of market in groups having similar needs and wants is known as?
- The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called?
- In marketing, the potential customer’s familiarity with advertising creates?
- The less involved consumer buying behavior in which customers perceive few differences between brands is called?
- The product support services are part of?
- The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of?
- The market which is segmented on the basis of age and gender of customers is classified as?
- The market segmented on the basis of the degree level such as ‘high school graduates and college graduates’ is classified as?
- The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?
- The product quality level is considered as part of?
- The supplies such as lubricants, coal, paper and pencils are best classified as?
- The paints, nails and brooms are classic examples of?
- The situation in which the company targets whole market with one similar offer is called as?
- The marketing strategy which does not focus on the difference between the consumer needs is called?
- The market segmentation done on the basis of religions of customers such as ‘Catholics, Hindus and Muslims’ is classified as?
- The ‘Harley-Davidson’ which marketed bikes for female segment of market is an example of?
- The competitive marketing strategies plays a role in companies?
- The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as?
- That minor stimuli which determines when and how customer will respond in certain way is called?
- According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?
- Burger King segments and targets its brands market “Super Fans” who visit store roughly 13 times a month is an example of?
- According to brand personality traits, the ‘ruggedness’ is concluded as brand being?
- The ‘local or individual marketing’ is also called as?
- According to ‘Maslow’s hierarchy of needs’, the need of recognition and status is classified as?
- The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as?
- The low involved buying behavior of consumers while perceiving significant differences between brands is called?
- According to sustainable marketing, the major movements includes?
- The adopter group ‘late majority’ is classified as?
- The remembrance of good points that are related to choose a brand as compared to competing brands is called?
- The marketers can build up demand of a particular product by?
- The ‘Regent Seven Seas Cruise Line’ targets customers seeking elegant ambiance for holidays is example of?