A. marketing strategy
B. augmented product
C. non-augmented product
D. positioning strategy
Correct Answer: augmented product ✔
Last Updated: November 24, 2021
Related MCQs
- The sustainable marketing principles does not include?
- The adopter group ‘innovators’ are?
- The type of value based pricing includes?
- The higher is the gap between product performance and customer expectations, the customer is?
- The lot of marketing efforts are required to market the products and services for the product category called?
- The movement by concerned government agencies and citizens towards improvement and protection of future and current living environment is called?
- The factors that must be considered while designing the pricing strategies are?
- The negative situational factors are part of?
- The products or services having significant group of buyers who are willing to make purchase efforts are called?
- In marketing analysis, the result evaluation of marketing activities is part of?
- The adopter group ‘early adopters’ is classified as?
- The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as?
- The second step of value based pricing is to?
- The businesses and products collectively make a company’s?
- The procedure of arranging a product to occupy distinct place in target customers mind is called?
- The social class group who rely heavily on inherited wealth is best classified as?
- The customers who adopt new ideas and rarely are leaders are classified as?
- The Company’s key businesses are known as?
- The buying of products such as ‘fast food’ is an example of?
- The products or market offering bought by consumers for personal consumption are classified as?
- The sum of variable costs and fixed costs is called?
- The major pricing strategies does not includes?
- In growth-share matrix, the high growth and high share SBU’s are considered as?
- The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as?
- The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as?
- Evaluation of the profitability of each segment is called?
- The only element which is cause of income for company is?
- The SBU’s of a company with low market share and growth rate are considered in?
- The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as?
- From the buyer’s point of view, the product is considered as?
- In measuring consumer’s major AIO dimensions, the ‘activities’ includes?
- Considering the strategic planning, the ‘Organizations purpose’ statement is known as?
- According to marketing four Ps, the credit terms can be classified as?
- Permanent and ordered division in society on basis of values and interests is called?
- The situation in which company is making more sales with its existing product is classified as?
- The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
- The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as?
- The SBU’s in ‘Stars’ category requires?
- The market offering that is essentially intangible is called?