A. idea generation
B. idea screening
C. concept development and testing
D. business analysis
Correct Answer: idea generation ✔
Last Updated: November 24, 2021
Related MCQs
- The ‘marketing strategy statement’ the second part consists of?
- The price adjustments made for volume purchases, payment of bills and off season buying includes?
- The pricing strategy which considers setting the price after designing marketing program is classified as?
- The set price limit from which no more demand is accepted is classified as?
- The fourth step of value based pricing is to?
- The pricing strategy in which prices are adjusted for psychological effect is classified as?
- According to PLC stage, when a newly developed product satisfies the market then the stage it enters called?
- The last step of cost based pricing is to?
- For developing new products, the company must know its?
- The value that customers give up to get the benefits of products or services is classified as?
- The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?
- The kind of pricing strategy in which one product or service is sold for two different prices without any differences in cost is classified as?
- The product life cycle (PLC) stages includes?
- In the ‘growth stage of product life cycle’ the cost per customer is?
- The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as?
- Considering pricing strategies, the price issue that arise when sellers set prices with opinion from competitors is classified as?
- The second step in cost based pricing is to?
- The first step of cost based pricing strategy is to?
- The first step of value based pricing is to?
- If customers perceive that price of product is greater than the value it provides to customer then the customer?
- The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as?
- The pricing issues within channel levels includes?
- The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as?
- The type of cost reduction made for buyers who pay their accounts payable promptly is classified as?
- Finding new segments and new users which can result in increased consumption of market offering is said to be?
- The prices that buyers keep in their mind and compare the price of given product to other product’s prices are called?
- The pricing strategy which combines prices of two or more products in a combo pack is classified as?
- The geographical pricing strategy in which seller bears whole or portion of freight is classified as?
- The issues in pricing strategies includes?
- The type of product development which is systematic, holistic and not compartmentalized is said to be?
- The pricing strategy whose steps are setup between different lines of product offered by same organization is called?
- According to ‘real-win-worth doing’ proposition of marketing, checking the fit of product in overall strategy is part of?
- The process of changing one or more elements of marketing mix to improve sales is classified as?
- When the captive product pricing is used for services then this pricing strategy is classified as?
- The sales of products in introductory stage are recorded by the company as?
- The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called?