A. optional product pricing
B. product line pricing
C. competitive pricing
D. captive product pricing
Correct Answer: captive product pricing ✔
Last Updated: November 24, 2021
Related MCQs
- The demand which is not affected by price changes in short term is?
- The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as?
- The exploration of new markets abroad is an example of?
- The stage which concludes the supplier’s performance assessment by business buyers is classified as?
- The product life cycle stages helps in describing?
- The demand which is affected by price changes in short term is?
- The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as?
- The kind of reduction made to those buyers who buy large volumes of products is classified as?
- The trading of raw material through online sources between buyers and sellers is classified as?
- In the product life cycle, the decline stage consists of?
- The ‘marketing strategy statement’ first part consists of?
- The standard shape of curve of product life cycle is mostly followed by?
- The PLC stage in which recently developed product is made available to customers for first time purchase is called?
- Public relations’ can be classified as?
- The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as?
- According to ‘real-win-worth doing’ proposition, company analysis about competitive advantage is part of?
- In business buying process, the group having informal or formal power of approving suppliers is classified as?
- The second step in new product development is?
- The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as?
- In business buying process, the one who uses the product is called?
- The stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?
- In business buying process, the group who manage and control information flow is classified as?
- The SBU’s considered as ‘Cash Cows’ requires?
- The new product pricing strategy through which the companies set lower prices to gain large market share is classified as?
- The number of intermediaries that made products or services available to final customer are classified as?
- Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by?
- The strategic business unit with low market share and high market growth is considered as?
- The forth step in personal selling process after completion of step consisting of approach is to?
- The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
- In business buying process, the participants involved are?
- To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
- The pricing strategy in which the price set must cover the product cost plus target profit is classified as?
- The growth share matrix divides SBU’s in
- The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called?
- The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as?
- In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called?
- The stage in which the business buyer invites supplier to submit proposals is classified as?
- The business buying situation in which the order is placed for first time is?
- The firm can obtain new product by?
- The trial amount of any market offering for limited time before full introduction in market is classified as?
- The strategy of distribution in which seller allow certain outlets to sell its product is classified as?
- The organization’s buying behaviors of raw materials for production purposes is called?
- The business buying situation in which the buyer reorders the same product is classified as?
- The stage in buying behavior which follows the reviews of supplier proposals by business buyer is?
- The pricing strategy which provides the right combination of good service and quality at fair price is classified as?
- In business buying process, the group who has formal authority of supplier selection is classified as?
- The new product development proposes screening framework as?
- The value creating activities carried by internal departments of company are classified as?
- The logistic network through which the unwanted or excess products by resellers or consumers is classified as?
- The products that are bought without detailed comparisons are best classified as?
- The promotional products used in consumer promotion are also classified as?