Home→ Marketing Mcqs → Direct and Online Marketing →The procedure in marketing which consists of enlisting opinion leaders as “brand ambassadors” is called?

The adopter group who is the suspicious of change is classified as?
In the new product development process, after the analysis of business the next step to be taken is?
The products such as “VHS tapes” are examples of?
The way the consumers feel or perceive towards an actual product or potential market offering is called?
The major sources of ideas for product development comes from?
In the communication process, the decoding, encoding, feedback and response are together classified as?
The profits related to the new product in its introductory stage are?
Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as?
The customers in growth stage of life cycle of products are classified as?
The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?
The tendency of difficult understanding related to use of market offering is called?
The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as?
An idea for a possible product that the company will offer is classified as?
The ‘Maslow’s hierarchy of needs’ includes?
In the communication process, the media and message are considered as?
In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
In the communication process, the receiver and sender are classified as?
When the new developed product concept is tested, the next immediate step is to?
The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
If customer’s expectations and products performance matches, the customer is?
The highly involved consumer buying behavior while perceiving significant differences between brands is called?

The procedure in marketing which consists of enlisting opinion leaders as “brand ambassadors” is called?

A. Leading marketing
B. buzz marketing
C. online marketing
D. none of the above

Correct Answer: buzz marketing ✔

Last Updated: November 24, 2021