A. segment profitability
B. segment positioning
C. acid test segments
D. marketing mix
Correct Answer: segment positioning ✔
Last Updated: November 24, 2021
Related MCQs
- The effective segmentation criteria does not include _________?
- When all the customers have same preferences, the marketing strategy is classified as __________?
- The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?
- The grouping of customer’s on the basis of similar needs in solving specific problem is considered as ________?
- The consumers who are used to buy only brand all the time are classified as _________?
- The hard core loyal helps company to identify its product _________?
- The VALS segmentation main framework dimensions are ________?
- The individual marketing is also called ________?
- The process of determining overall profitability of each segment on the basis of market growth and access is classified as __________?
- When any firm sells its market offering too many different market segments, it is classified as _________?
- When the firm concentrates on serving needs of any specific customer group, it is considered as __________?
- The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?
- The fun-loving and trendy people whom resources are constrained and limited are classified as _________?
- The conventional people with concrete beliefs and conservative are called __________?
- The people who express taste and independence are classified as __________?
- The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?
- The people who don’t have to spend much on products are considered as ________?
- The passive people who are very concerned about their favorite brands are considered as _________?
- The potential and attractive target market are classified as __________?
- The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?
- The group of people who are self-sufficient and down-to-earth are considered as _________?
- The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?
- According to VALS framework, the consumer’s dimension groups with lower resources does not include ________?
- The group of people with traditional values and like to buy brands they have already heard is classified as _________?
- The split loyal can show the company’s __________?
- The set of segments which share some profitable similarities are classified as ________?
- The successful and goal oriented people who focus on family and career are classified as _________?
- The consumers who remain loyal to two or three brands are classified as _______?
- The consumers who shift loyalty status from one brand to another are classified as ________?
- The strategy which combines the customized marketing with mass customization helps empowering customers, is classified as __________?
- The role of people in buying decision consists of __________?
- The sophisticated and active people with high self-esteem are classified as _________?
- According to loyalty status, the marketer’s divide brand loyalty into groups do not include __________?
- The marketing strategy in which a firm sells different segments and offers different product is classified as __________?
- The process of determining profitability of each segment is classified as __________?
- The differentiated marketing in comparison of undifferentiated marketing creates _______?
- The people, who favors stylish products and have limited income are classified as _________?
- The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as _________?
- The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as _________?
- The five forces model of Michael Porter determines the attractiveness in long-run does not include _________?
- The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of ________?
- The narrowly defined consumer group seeking the mix of benefits in a segment is classified as _________?
- The people who seek products with functional or practical purposes are considered as _________?
- The consumer’s primary motivation does not include _________?
- The VALS segmentation framework dimension ‘consumer motivation’ is classified as _________?
- The young and impulsive people who seek excitement and variety can be the best _________?
- The young and impulsive people who seek excitement and variety can be the best __________?