A. experimental research
B. observational research
C. ethnographic research
D. survey research
Correct Answer: observational research ✔
Last Updated: November 24, 2021
Related MCQs
- According to marketing four Ps, the cash rebates are part of?
- In growth-share matrix, the vertical axis represents?
- The research which is completed with the objective to test hypothesis is called?
- The discomfort at the buyers end caused by conflict in post purchase behavior is classified as?
- The internal limitations can be classified as organization’s own?
- The kind of information consumer obtains from mass media and internet searches classified as?
- The first step in personal selling process is to?
- In marketing research, asking preferences and questions about buying behavior is example of?
- The short term benefit given to the customers to attract more customers is called?
- The series of steps that must be followed by sales people is classified as?
- The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as?
- The random samples are drawn from mutually exclusive groups in?
- The individual who represent company by performing selling, servicing, information gathering and prospecting is classified as?
- The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called?
- Each member of selected sample has equal chance of selection in?
- The lifestyle measuring consumers major dimensions such as?
- According to consumer promotion techniques, the cash refunds are also classified as?
- The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as?
- The information obtained from company’s network data sources is classified as?
- If customers perceive that price of product is less than the value it provides to customer then the customer?
- The ‘probability sample’ includes?
- The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as?
- The types of reassert instruments available to market researcher are of?
- The collection, analysis and reporting of available data for any given marketing situation is classified as?
- The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of?
- The kind of costs which is directly proportional to level of production are called?
- The brand’s superiority is based on its?
- According to ‘Maslow’s hierarchy of needs’, the sense and need of belonging is classified as?
- The ‘buyer’s black box’ consists of?
- The cost of products or services are considered to set?