A. promotion mix
B. marketing communication mix
C. strategic buyer behavior mix
D. both a and b
Correct Answer: both a and b ✔
Last Updated: November 24, 2021
Related MCQs
- The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as?
- The step in personal selling process which consists of first meeting first meeting between customer and sales person is called?
- The third step in personal selling process after completion of pre-approach step is to?
- The method of managing advertising budget at the level company can have money for is classified as?
- The theme of the message content which is related to self-interest of audience is classified as?
- Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?
- The sales force structure in which a sales representatives works to sell specific items of product line is classified as?
- The personal selling step in which the sales person asks for an order to the customer is classified as?
- The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called?
- According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be?
- The ‘idea-reducing stage’ in new product development process consists of?
- The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
- Considering non-personal communication channels, the billboards and posters are considered as?
- The major strategies regarding promotion mix are?
- The broad categories of communication channels are?
- The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?
- In PLC stages, the phase in which products profits decline and product has been defended from competition is called?
- The widely accepted and currently popular style in specific or given field of art is called?
- The new brands a company develops with its own resources and R&D efforts are called?
- The ‘marketing strategy statement’ third part consists of?
- The tests in test marketing are?
- The sales of market offering in growth stage of product life cycle are recorded as?
- The clothing lines distribution as casual clothes and formal clothes is a classic example of?
- The method of managing promotional budget to match the outlays of competitors is called?
- The customers in the decline stage are classified as?
- In product life cycle, the stage in which sales are zero is classified as?
- The major media channels such as print, display, online and broadcast are classified as?
- MnM’s prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of?
- According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called?
- After company has positioned itself, it should take steps to?
- The process of buying a license or copyrights to produce any other company’s product is called?
- The communication channels such as buzz marketing and word-of-mouth influence are classified as?
- The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?
- The ‘differentiated marketing’ is also called?
- The methods used to determine total budget for advertising its market offerings are?
- If the product ideas source is company’s own research and development department, it is said to be?
- The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as?
- Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?
- The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as?
- The testing technique in which researchers measure customers responses to new products is called?
- In product life cycle, the new products are cause of?
- Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as?
- In the ‘decline stage of product life cycle’ the per customer cost is?
- The set of stages through which the customers pass through while purchasing the market offerings are classified as?
- In the product life cycle maturity stage, the marketing objective is to?
- Considering non-personal communication channels, the radio and television are considered as?
- In the ‘introduction stage’ of product life cycle, the cost per customer is?
- The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as?
- The theme of message content which directs to the audience sense of what is proper and right is classified as?
- In the product life cycle decline stage, the marketing objective is to?
- The market segmentation based on customers race and nationality is an example of?