A. experimental research
B. ethnographic research
C. observational research
D. survey research
Correct Answer: observational research ✔
Last Updated: November 24, 2021
Related MCQs
- The process of watching customers in natural environment is called?
- The research based on hypothesis suggestion and problem definition is classified as?
- The customers keeping such information that supports their attitudes towards brand is classified as?
- The second step in marketing research process is?
- Segmentation of international market considering the factors such as receptivity of foreign firms is an example of?
- Marketing can be defined as?
- The ‘inside-out’ perspective is referred in?
- The needs of customers are triggered by?
- The set of vehicles which are used to deliver message to intended audiences is classified as?
- The consumer’s and society’s long run interests are considered in?
- The researcher finds ‘what people thinks’ with the help of?
- The division of market as ‘baby boomers’, ‘Generation X’ and ‘Generation Y’ is example of?
- Swedish furniture giant IKEA targets middle class segment at global scale is an example of?
- Market offerings are offered to?
- The person’s own living or interacting and acting pattern is classified?
- The tendency to which results of innovation are communicated to others is classified as?
- According to management guru Peter Drucker, marketing aims to sell?
- The kind of strategy which is used by the company to achieve advertising objectives is classified as?
- The Market consists of?
- The ‘undifferentiated marketing’ is also called as?
- The social class group which earns through exceptional ability is best classified as?
- The adopter group ‘laggards’ are?
- The market segments must be?
- The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of?
- Segmentation of international markets on the basis of stability of governments is included in?
- In ‘stages of adoption process’, the customer decides to become regular user in?
- According to competitive positions, the main focus of market leader strategy is to?
- In an industry, the group of firm which follows the similar strategy is classified as?
- The customer driven marketing strategy is another name of?
- Considering competitive positions, the company with the largest share in market in its industry is classified as?
- Market offering can be combination of?
- According to competitive positions, the main focus of market follower strategy is to?
- The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as
- The ‘Fit and Polish’ consumers seek benefits balance between function and style is an example of?
- Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as?
- The international markets can be segmented on the basis of factors such as?
- The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
- The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as?
- Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as?