Company And Marketing Strategy MCQs

Option A: experimental research

Option B: ethnographic research

Option C: observational research

Option D: survey research

Correct Answer: ethnographic research ✔

Option A: casual research

Option B: exploratory research

Option C: descriptive research

Option D: both a and c

Correct Answer: exploratory research ✔

Option A: selective attention

Option B: selective distortion

Option C: selective retention

Option D: all of above

Correct Answer: selective distortion ✔

Option A: define research objectives

Option B: develop research plan

Option C: implement research plan

Option D: none of above

Correct Answer: develop research plan ✔

Option A: geographic location

Option B: cultural factors

Option C: economic factors

Option D: political and legal factors

Correct Answer: political and legal factors ✔

Option A: Creating value for customers

Option B: Building strong relationships

Option C: Capturing value from customers

Option D: All of above

Correct Answer: All of above ✔

Option A: The marketing concept

Option B: Societal marketing concept

Option C: Selling concept

Option D: Product concept

Correct Answer: Selling concept ✔

Option A: internal stimuli

Option B: external stimuli

Option C: both a and b

Option D: none of above

Correct Answer: both a and b ✔

Option A: advertising objective

Option B: advertising media

Option C: reminder media

Option D: rational media

Correct Answer: advertising media ✔

Option A: Societal marketing concept

Option B: Market concept

Option C: Product concept

Option D: selling concept

Correct Answer: Societal marketing concept ✔

Option A: open ended question

Option B: close ended question

Option C: Both a and b

Option D: none of above

Correct Answer: open ended question ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: demographic segmentation ✔

Option A: intermarket segmentation

Option B: intramarket segmentation

Option C: income segmentation

Option D: psychographic segmentation

Correct Answer: intermarket segmentation ✔

Option A: Create a need or want

Option B: Satisfy a need or want

Option C: Both a and b

Option D: None of above

Correct Answer: Satisfy a need or want ✔

Option A: lifestyle

Option B: personality and self-concept

Option C: social class

Option D: None of the above

Correct Answer: lifestyle ✔

Option A: relative advantage

Option B: divisibility

Option C: communicability

Option D: compatibility

Correct Answer: communicability ✔

Option A: Necessary

Option B: Unnecessary

Option C: Not already available

Option D: None of above

Correct Answer: Not already available ✔

Option A: advertising strategy

Option B: advertising objective

Option C: advertising messages

Option D: advertising budget

Correct Answer: advertising strategy ✔

Option A: Potential buyers

Option B: Actual buyers

Option C: Both a and b

Option D: None of the above

Correct Answer: Both a and b ✔

Option A: mass marketing

Option B: segmented marketing

Option C: concentrated marketing

Option D: micromarketing

Correct Answer: mass marketing ✔

Option A: upper middles

Option B: working class

Option C: lower uppers

Option D: upper uppers

Correct Answer: lower uppers ✔

Option A: deliberate

Option B: guided by respect

Option C: skeptical

Option D: tradition bound

Correct Answer: tradition bound ✔

Option A: attainable

Option B: measureable

Option C: accessible

Option D: all of above

Correct Answer: all of above ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: geographic segmentation ✔

Option A: geographic location

Option B: cultural factors

Option C: economic factors

Option D: political and legal factors

Correct Answer: political and legal factors ✔

Option A: awareness stage

Option B: interest stage

Option C: evaluation stage

Option D: adoption

Correct Answer: adoption ✔

Option A: expand market share

Option B: indirect attack

Option C: multiple niching

Option D: full frontal attack

Correct Answer: expand market share ✔

Option A: outbound group

Option B: strategic group

Option C: inbound group

Option D: comparative group

Correct Answer: strategic group ✔

Option A: The selling concept

Option B: The marketing concept

Option C: The product concept

Option D: The societal marketing concept

Correct Answer: The marketing concept ✔

Option A: market challenger

Option B: market leader

Option C: market follower

Option D: market niche

Correct Answer: market leader ✔

Option A: product & services

Option B: Information

Option C: Places

Option D: All of above

Correct Answer: All of above ✔

Option A: multiple niching

Option B: full frontal attack

Option C: expand market share

Option D: follow at a distance

Correct Answer: follow at a distance ✔

Option A: rational concept

Option B: reminder concept

Option C: creative concept

Option D: persuasive concept

Correct Answer: creative concept ✔

Option A: branding analysis

Option B: premium analysis

Option C: competitor analysis

Option D: corporate analysis

Correct Answer: competitor analysis ✔

Option A: geographic segmentation

Option B: income segmentation

Option C: psychographic segmentation

Option D: benefit segmentation

Correct Answer: benefit segmentation ✔

Option A: market follower

Option B: market niche

Option C: market challenger

Option D: market leader

Correct Answer: market niche ✔

Option A: geographic location

Option B: cultural factors

Option C: economic factors

Option D: all of above

Correct Answer: all of above ✔

Option A: customer value analysis

Option B: corporate image analysis

Option C: strategic behavior analysis

Option D: benchmarking

Correct Answer: customer value analysis ✔

Option A: experimental research

Option B: ethnographic research

Option C: observational research

Option D: survey research

Correct Answer: observational research ✔

Option A: profit centered company

Option B: market centered company

Option C: competitor centered company

Option D: customer centered company

Correct Answer: competitor centered company ✔

Option A: market follower

Option B: market niche

Option C: market challenger

Option D: market leader

Correct Answer: market challenger ✔