Home→ Marketing Mcqs → Analyzing Consumer Markets →The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as_________?

The customers who loss averse tend to underweight the__________?
The influential model of attitude change and attitude formation is_________?
The complete set of stored information and information strength is classified as_________?
The consumers who seek the answer of ‘how we see ourselves’ is a concept named_________?
The basic determinant of any customer’s buying behavior is classified as__________?
The first step in buying, decision process is to__________?
The celebrity endorsements and objects that bring positive feeling in attitude formation of customer’s is classified in_________?
The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of__________?
The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as________?
The cereal brand converted low involvement into high involvement by introducing it healthy is classified as__________?
The process of doing two or more tasks at a single time is called__________?
The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?
The way how information taken out from customer’s memory or mind is classified as________?
The groups that people think to join are classified as_________?
The failure of any product, that can have health risk for user is classified as_________?
A group whose values and behaviors are rejected by individuals is classified as________?
The concept which defines the ‘person’ and it’s interaction with the environment is classified as________?
The ‘selective distortion’ and ‘selective attention’ are the types of_________?
The parents and siblings are the part of__________?
The persuasion route based on customer rational consideration and buying diligence is explained in_________?
Step in the information search in the buying process, the milder search state is classified as_______?
According to expectancy model, the redesigning of the whole product is classified as_______?
The process of learning the differences from similar stimulus and adjusting responses accordingly is classified as_________?
The consumer’s seek, for the answer of ‘how we like to view ourselves’ is a concept named by__________?
An unlimited and permanent repository of useful information is classified as________?
A person, who offers informal reviews or advice about specific category is called as__________?
The strategy to integrate larger gains with smaller losses involved_________?
An impel action by strong internal stimulus is being classified as__________?

The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as_________?

A. prospect theory
B. integration theory
C. segregation theory
D. alternative theory

Correct Answer: prospect theory ✔

Last Updated: September 29, 2021