Analyzing Consumer Markets MCQs

Option A: expansible market

Option B: no expansible market

Option C: expanding expenditure

Option D: limited expenditure

Correct Answer: expansible market ✔

Option A: fad

Option B: fade fashion

Option C: marketing shade

Option D: short-term marketing wave

Correct Answer: fad ✔

Option A: reference groups

Option B: affecting groups

Option C: marketing groups

Option D: retailer groups

Correct Answer: reference groups ✔

Option A: family of procreation

Option B: family orientation

Option C: inspiration orientation

Option D: group orientation

Correct Answer: family of procreation ✔

Option A: representative heuristic

Option B: motivation heuristic

Option C: expectancy heuristic

Option D: psychological heuristic

Correct Answer: representative heuristic ✔

Option A: motivation heuristic

Option B: peripheral heuristic

Option C: expectancy heuristic

Option D: decision heuristic

Correct Answer: decision heuristic ✔

Option A: effect of social factors

Option B: effect of cultural factors

Option C: effect of economic factors

Option D: effect of global factors

Correct Answer: effect of social factors ✔

Option A: memory encoding

Option B: memory decoding

Option C: memory retrieval

Option D: memory revival

Correct Answer: memory encoding ✔

Option A: compensatory model

Option B: non compensatory model

Option C: realistic model

Option D: approached model

Correct Answer: compensatory model ✔

Option A: social factors

Option B: personal factors

Option C: family factors

Option D: status factors

Correct Answer: personal factors ✔

Option A: consideration set

Option B: availability set

Option C: total set of brands

Option D: brands awareness

Correct Answer: consideration set ✔

Option A: unanticipated situational factors

Option B: attitudes of others

Option C: anticipated factors

Option D: both A and B

Correct Answer: both A and B ✔

Option A: drive

Option B: motivation

Option C: learning

Option D: cues

Correct Answer: learning ✔

Option A: adding an important feature

Option B: triggering emotions to personal values

Option C: linking product to engaging issue

Option D: linking product to personal situation

Correct Answer: linking product to personal situation ✔

Option A: laddering

Option B: motivation hierarchy

Option C: intentional hierarchy

Option D: sampling hierarchy

Correct Answer: laddering ✔

Option A: central route

Option B: value route

Option C: motivation route

Option D: elaboration route

Correct Answer: central route ✔

Option A: psychological processes

Option B: motivation process

Option C: buying process

Option D: monitoring process

Correct Answer: psychological processes ✔

Option A: motivation

Option B: intensity

Option C: demonization

Option D: psychogenic factors

Correct Answer: intensity ✔

Option A: personal sources

Option B: commercial sources

Option C: public sources

Option D: experimental sources

Correct Answer: commercial sources ✔

Option A: rational

Option B: motivation

Option C: biogenic factors

Option D: self-concept

Correct Answer: motivation ✔

Option A: Frederick Herzberg

Option B: Abraham Maslow

Option C: Sigmund Freud

Option D: John Dale

Correct Answer: Frederick Herzberg ✔

Option A: our product purchase intention

Option B: other product purchase intention

Option C: our product perception

Option D: other product perception

Correct Answer: our product purchase intention ✔

Option A: satisfaction

Option B: dissatisfaction

Option C: high performance

Option D: bad performance

Correct Answer: satisfaction ✔

Option A: heuristics

Option B: realistic

Option C: realistic

Option D: social heuristic

Correct Answer: heuristics ✔

Option A: role

Option B: status

Option C: lifestyle

Option D: personality

Correct Answer: lifestyle ✔

Option A: personality

Option B: self-goals

Option C: self-values

Option D: self-motivation

Correct Answer: personality ✔

Option A: expectancy value model

Option B: belief based model

Option C: need based model

Option D: want based model

Correct Answer: expectancy value model ✔

Option A: projective techniques

Option B: technical techniques

Option C: classification techniques

Option D: sampling techniques

Correct Answer: projective techniques ✔

Option A: motivation route

Option B: elaboration cue

Option C: central route

Option D: value route

Correct Answer: central route ✔

Option A: peripheral route

Option B: elaboration route

Option C: value route

Option D: likelihood route

Correct Answer: peripheral route ✔

Option A: cancellation principle

Option B: segregate principle

Option C: silver lining principle

Option D: golden lining principle

Correct Answer: silver lining principle ✔

Option A: primary groups

Option B: secondary groups

Option C: membership groups

Option D: formal groups

Correct Answer: secondary groups ✔

Option A: psychogenic

Option B: biogenic

Option C: formal needs

Option D: monitored needs

Correct Answer: psychogenic ✔

Option A: primary groups

Option B: secondary groups

Option C: membership groups

Option D: transaction groups

Correct Answer: secondary groups ✔

Option A: lexicographic heuristics

Option B: eliminating heuristic

Option C: heuristics

Option D: conjunctive heuristic

Correct Answer: conjunctive heuristic ✔

Option A: core consumer behavior

Option B: core values

Option C: multitasking

Option D: time constrained

Correct Answer: core values ✔

Option A: expectancy elaboration model

Option B: value elaboration model

Option C: elaboration likelihood model

Option D: value likelihood model

Correct Answer: elaboration likelihood model ✔

Option A: ideal self-concept

Option B: actual self-concept

Option C: self-concept

Option D: self-monitors

Correct Answer: self-concept ✔

Option A: attribute uncertainty

Option B: customer self-confidence

Option C: money at stake

Option D: all of the above

Correct Answer: all of the above ✔

Option A: selective retention

Option B: selective attention

Option C: selective distortion

Option D: prepared distortion

Correct Answer: selective attention ✔

Option A: attitudes of others

Option B: anticipated factors

Option C: unanticipated situational factors

Option D: conjunctive situational factors

Correct Answer: attitudes of others ✔

Option A: demand

Option B: need

Option C: motive

Option D: behaviors

Correct Answer: motive ✔

Option A: linking product to engaging issue

Option B: linking product to personal situation

Option C: adding an important feature

Option D: triggering emotions to personal values

Correct Answer: adding an important feature ✔

Option A: selective attention

Option B: selective noticing

Option C: selective shopping

Option D: selective ad watching

Correct Answer: selective attention ✔

Option A: drive

Option B: motivation

Option C: learning

Option D: cues

Correct Answer: cues ✔

Option A: selective shopping

Option B: selective ad watching

Option C: selective attention

Option D: selective noticing

Correct Answer: selective attention ✔

Option A: product consumption rate

Option B: product life cycle

Option C: product age

Option D: seller’s decision

Correct Answer: product consumption rate ✔

Option A: functional risk

Option B: financial risk

Option C: attitude risk

Option D: factor risk

Correct Answer: financial risk ✔

Option A: integrate loss

Option B: segregate loss

Option C: segregate gains

Option D: integrate gains

Correct Answer: integrate loss ✔

Option A: membership groups

Option B: primary groups

Option C: secondary groups

Option D: both A and B

Correct Answer: both A and B ✔

Option A: high probabilities

Option B: low probabilities

Option C: integrate probabilities

Option D: segregate probabilities

Correct Answer: low probabilities ✔

Option A: personal sources

Option B: commercial sources

Option C: public sources

Option D: experimental sources

Correct Answer: experimental sources ✔

Option A: self-values

Option B: self-motivation

Option C: personality

Option D: self-goals

Correct Answer: personality ✔

Option A: membership behavior

Option B: market behavior

Option C: database behavior

Option D: consumer behavior

Correct Answer: consumer behavior ✔

Option A: market penetration

Option B: market division

Option C: market partitioning

Option D: customer classification

Correct Answer: market partitioning ✔

Option A: selective attention

Option B: selective shopping

Option C: selective ad watching

Option D: selective noticing

Correct Answer: selective attention ✔

Option A: availability heuristic

Option B: representative heuristic

Option C: anchoring heuristic

Option D: adjusting heuristic

Correct Answer: availability heuristic ✔

Option A: geographically constrained

Option B: time constrained

Option C: money constrained

Option D: both B and C

Correct Answer: both B and C ✔

Option A: long term memory

Option B: short term memory

Option C: permanent memory

Option D: None of above

Correct Answer: short term memory ✔

Option A: brand personality

Option B: personality

Option C: self-goals

Option D: self-values

Correct Answer: brand personality ✔

Option A: social factors

Option B: cultural factors

Option C: personal factors

Option D: all of the above

Correct Answer: all of the above ✔

Option A: recognize problem

Option B: evaluation of substitutes

Option C: deciding information sources

Option D: research dynamics

Correct Answer: evaluation of substitutes ✔

Option A: social risk

Option B: attitude risk

Option C: psychological risk

Option D: physiological risk

Correct Answer: social risk ✔

Option A: critical accounting

Option B: decision accounting

Option C: mental accounting

Option D: geographical accounting

Correct Answer: mental accounting ✔

Option A: public sources

Option B: media sources

Option C: personal sources

Option D: commercial sources

Correct Answer: personal sources ✔

Option A: anchoring heuristic

Option B: adjusting heuristic

Option C: availability heuristic

Option D: geographical heuristic

Correct Answer: availability heuristic ✔

Option A: linking product to engaging issue

Option B: linking product to personal situation

Option C: triggering emotions to personal values

Option D: adding an important feature

Correct Answer: linking product to engaging issue ✔

Option A: segregate loss

Option B: segregate gains

Option C: integrate gains

Option D: integrate loss

Correct Answer: segregate gains ✔

Option A: time constrained

Option B: money constrained

Option C: availability constrained

Option D: geographical constrained

Correct Answer: money constrained ✔

Option A: total set of brands

Option B: brands awareness

Option C: consideration set

Option D: availability set

Correct Answer: brands awareness ✔

Option A: physical risk

Option B: functional risk

Option C: financial risk

Option D: social risk

Correct Answer: functional risk ✔

Option A: self-concept

Option B: self-monitors

Option C: ideal self-concept

Option D: actual self-concept

Correct Answer: self-monitors ✔

Option A: satisfiers and dissatisfies

Option B: formal and informal

Option C: regular and irregulars

Option D: all of the above

Correct Answer: satisfiers and dissatisfies ✔

Option A: membership groups

Option B: formal groups

Option C: transaction group

Option D: informal groups

Correct Answer: membership groups ✔

Option A: word associations

Option B: sentence associations

Option C: Company associations

Option D: brand associations

Correct Answer: brand associations ✔

Option A: discounts

Option B: lesser prices

Option C: warranties

Option D: low demands

Correct Answer: warranties ✔

Option A: elaboration route

Option B: central cues

Option C: value cues

Option D: peripheral route

Correct Answer: peripheral route ✔

Option A: peripheral route

Option B: central route

Option C: expectancy cue

Option D: value cue

Correct Answer: peripheral route ✔

Option A: public sources

Option B: experimental sources

Option C: personal sources

Option D: commercial sources

Correct Answer: public sources ✔

Option A: economic factors

Option B: global factors

Option C: environmental factors

Option D: cultural factors

Correct Answer: cultural factors ✔

Option A: technical repositioning

Option B: product repositioning

Option C: psychological repositioning

Option D: physiological repositioning

Correct Answer: psychological repositioning ✔

Option A: time risk

Option B: cost risk

Option C: availability risk

Option D: choice risk

Correct Answer: time risk ✔

Option A: social classes

Option B: economic variables

Option C: internal factors

Option D: external factors

Correct Answer: social classes ✔

Option A: selective distortion

Option B: subliminal perception

Option C: selective retention

Option D: selective attention

Correct Answer: subliminal perception ✔

Option A: performance shorts of expectations

Option B: performance meets expectations

Option C: performance exceeds expectation

Option D: post purchase actions

Correct Answer: performance shorts of expectations ✔

Option A: post purchase actions

Option B: performance exceeds expectation

Option C: performance shorts of expectations

Option D: performance meets expectations

Correct Answer: performance exceeds expectation ✔

Option A: anchor framing

Option B: critical framing

Option C: adjustment framing

Option D: decision framing

Correct Answer: decision framing ✔

Option A: planned attention

Option B: selective distortion

Option C: planned distortion

Option D: planned retention

Correct Answer: selective distortion ✔

Option A: competitive de-positioning

Option B: competitive repositioning

Option C: physiological de-positioning

Option D: brand repositioning

Correct Answer: competitive de-positioning ✔

Option A: selective ad watching

Option B: selective noticing

Option C: prepared distortion

Option D: selective attention

Correct Answer: selective attention ✔

Option A: eliminating heuristic

Option B: heuristics

Option C: conjunctive heuristic

Option D: lexicographic heuristics

Correct Answer: heuristics ✔

Option A: attitude risk

Option B: psychological risk

Option C: physiological risk

Option D: social risk

Correct Answer: psychological risk ✔

Option A: motivation

Option B: perception

Option C: loyalty

Option D: status quo

Correct Answer: perception ✔

Option A: selective noticing

Option B: selective shopping

Option C: selective attention

Option D: selective retention

Correct Answer: selective retention ✔

Option A: basic need

Option B: formal needs

Option C: informal needs

Option D: sufficiency needs

Correct Answer: basic need ✔

Option A: prospect theory

Option B: integration theory

Option C: segregation theory

Option D: alternative theory

Correct Answer: prospect theory ✔

Option A: integrate probabilities

Option B: segregate probabilities

Option C: high probabilities

Option D: low probabilities

Correct Answer: high probabilities ✔

Option A: elaboration likelihood model

Option B: value likelihood model

Option C: expectancy elaboration model

Option D: value elaboration model

Correct Answer: elaboration likelihood model ✔

Option A: associative network memory model

Option B: distributive network memory model

Option C: classified network memory model

Option D: representative network memory model

Correct Answer: associative network memory model ✔

Option A: ideal self-concept

Option B: actual self-concept

Option C: self-concept

Option D: self-monitors

Correct Answer: actual self-concept ✔