A. critical accounting
B. decision accounting
C. mental accounting
D. geographical accounting
Correct Answer: mental accounting ✔
Last Updated: November 24, 2021
Related MCQs
- In industry, market is affected by marketing expenditures of companies is called __________?
- The non-significant social and economic marketing activity is called __________?
- The groups that may have direct or indirect effect on their buying behaviors and attitudes are classified as __________?
- The buying person’s spouse and children is classified __________?
- When the marketers offer the products which is representation of the category as a whole is classified as __________?
- The representative heuristic and availability heuristic are the types of __________?
- The effect of references, family and statuses are classified as ________?
- The process of where, when and how information gets into person’s memory is called __________?
- The ‘expectancy value model’ is classified as __________?
- The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as __________?
- The criteria or standard of how marketing offering meet the initial demand is classified as __________?
- The factors that influence the purchase decision and purchase intention are __________?
- The changes in behavior occur because of some experiences is classified as __________?
- The fruit juices brands convert low involvement into high involvement by fortifying it with vitamins it is classified as __________?
- The process of tracing customer’s motivation from instrumental to terminal ones is classified as __________?
- When the customers possess sufficient ability and motivation, they always follow __________?
- The motivation, learning and perception all are included in __________?
- The persuasion of goal with less or more vigor objectives is classified as _________?
- The information which is collected from sales dealers, sales displays and advertising is classified as __________?
- The Fredrick Herzberg, Sigmund Freud and Abraham Maslow has stated the theory of __________?
- The two-factor theory is proposed by __________?
- The more intense the product’s positivism, the customer is closer to us, then the customer can adjust __________?
- The function of closeness between product’s performance and product expectation is classified as __________?
- The use of mental shortcuts or use of thumb rules in buying products are classified as __________?
- A person’s pattern of living and as expressed in activities and opinions is best classified as __________?
- The distinguishing psychological traits that lead to responses to environmental stimuli are classified as __________?
- The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as __________?
- The techniques such as sentence completion and word association are classified as __________?
- The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow __________?
- The mean of persuasion in elaboration likelihood model is __________?
- The strategy to segregate small amount of gains from large amount of loss includes __________?
- In the buying process, the group that have indirect impact on consumers is classified as __________?
- The needs that arise from psychological states such as need of belonging are classified as __________?
- The religious groups and trade-union groups are best classified in __________?
- When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as __________?
- The belief system that helps in shaping attitudes and behaviors is classified as __________?
- The model that explains how customers make decisions in high involvement and low involvement is explained in__________?
- The consumer’s seek about the answer of ‘how we think others see us’ is a concept named as a __________?
- The degree of perceived risk varies with __________?
- The process of allocation capacity for some environmental stimulation is called__________?
- The intensity of negative attitude and motivation, to comply which are the dependents of__________?
- In marketing management, when a need arises to sufficient intensity level, it becomes__________?
- The General Electric converted, the low involvement into high involvement by introducing “Soft White” versions is classified as__________?
- The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?
- The minor stimuli that determines when and where customer responds is classified as__________?
- The perceptual process in which customers notice price deviation as stimulus is classified as_________?
- The sales frequency of product represents the__________?
- The thought that buying product would not be worth of the paid price is classified as?
- The cost of the product that can be added to other large purchase of the product is classified as__________?
- In the buying process, the group that have direct impact on customers is classified as__________?
- The customers who are less averse tend to overweight the product failure with__________?