Analyzing Marketing Environment MCQs

Option A: market centered company

Option B: competitor centered company

Option C: customer centered company

Option D: profit centered company

Correct Answer: market centered company ✔

Option A: marketing channel design

Option B: intermediary channel design

Option C: horizontal channel design

Option D: vertical channel design

Correct Answer: marketing channel design ✔

Option A: expand market share

Option B: follow at a distance

Option C: multiple niching

Option D: full frontal attack

Correct Answer: full frontal attack ✔

Option A: get more loss

Option B: get more profits

Option C: get more discounts

Option D: both a and b

Correct Answer: get more profits ✔

Option A: Place

Option B: Product

Option C: Price

Option D: Promotion

Correct Answer: Place ✔

Option A: premium marketing strategies

Option B: corporate marketing strategies

Option C: branding marketing strategies

Option D: competitive marketing strategies

Correct Answer: competitive marketing strategies ✔

Option A: market challenger

Option B: market leader

Option C: market follower

Option D: market niche

Correct Answer: market follower ✔

Option A: Place

Option B: Product

Option C: Price

Option D: Promotion

Correct Answer: Place ✔

Option A: geographic segmentation

Option B: income segmentation

Option C: psychographic segmentation

Option D: benefit segmentation

Correct Answer: benefit segmentation ✔

Option A: vertical conflict

Option B: horizontal conflict

Option C: steep conflict

Option D: slope conflict

Correct Answer: vertical conflict ✔

Option A: Strengths

Option B: Weaknesses

Option C: Opportunities

Option D: Threats

Correct Answer: Opportunities ✔

Option A: manufacturer-wholesaler franchise system

Option B: manufacturer-retailer franchise system

Option C: manufacturer franchise system

Option D: none of above

Correct Answer: manufacturer-retailer franchise system ✔

Option A: geographic segmentation

Option B: income segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: psychographic segmentation ✔

Option A: cost leadership

Option B: focusing strategy

Option C: differentiation

Option D: all of above

Correct Answer: all of above ✔

Option A: channel conflict

Option B: marketing conflict

Option C: direct conflict

Option D: indirect channel conflict

Correct Answer: channel conflict ✔

Option A: administered VMS

Option B: full time VMS

Option C: contractual VMS

Option D: corporate VMS

Correct Answer: corporate VMS ✔

Option A: width of channel

Option B: length of channel

Option C: divisors of channel

Option D: flexibility of channel

Correct Answer: length of channel ✔

Option A: strategic analysis

Option B: corporate image analysis

Option C: benchmarking

Option D: customer value analysis

Correct Answer: benchmarking ✔

Option A: Value chain

Option B: Value delivery network

Option C: Both a and b

Option D: None of above

Correct Answer: Value delivery network ✔

Option A: competitive advantage

Option B: corporate advantage

Option C: branding advantage

Option D: premium advantage

Correct Answer: competitive advantage ✔

Option A: exclusive distribution

Option B: exclusive dealing

Option C: physical distribution

Option D: supply chain management

Correct Answer: physical distribution ✔

Option A: Market penetration

Option B: Product development

Option C: Market development

Option D: Diversification

Correct Answer: Diversification ✔

Option A: flexible channel

Option B: static channel

Option C: direct channel

Option D: indirect channel

Correct Answer: direct channel ✔

Option A: learning pricing

Option B: marginal pricing

Option C: target return pricing

Option D: markup return pricing

Correct Answer: target return pricing ✔

Option A: integrated logistics management

Option B: intermodal logistics management

Option C: intra-modal logistics management

Option D: exclusive logistics management

Correct Answer: integrated logistics management ✔

Option A: marketing information system

Option B: customer insights

Option C: competitive marketing database

Option D: variable testing data base

Correct Answer: customer insights ✔

Option A: Return on investment

Option B: Marketing dashboard

Option C: Marketing scorecard

Option D: Both a and b

Correct Answer: Marketing dashboard ✔

Option A: casual research

Option B: exploratory research

Option C: descriptive research

Option D: both a and c

Correct Answer: descriptive research ✔

Option A: risk averse distribution

Option B: reverse distribution

Option C: inbound distribution

Option D: outbound distribution

Correct Answer: outbound distribution ✔

Option A: Market development

Option B: Market penetration

Option C: Product development

Option D: Diversification

Correct Answer: Product development ✔

Option A: stratified random sample

Option B: cluster sample

Option C: simple random sample

Option D: convenience sample

Correct Answer: convenience sample ✔

Option A: modifying marketing mix

Option B: modifying raw material schedule

Option C: modifying the product

Option D: modifying the market

Correct Answer: modifying the product ✔

Option A: define research objectives

Option B: develop research plan

Option C: implement research plan

Option D: none of above

Correct Answer: define research objectives ✔

Option A: open ended question

Option B: close ended question

Option C: Both a and b

Option D: none of above

Correct Answer: close ended question ✔