Competitive Advantage MCQs

Option A: beliefs and attitudes

Option B: social class

Option C: occupation

Option D: roles and status

Correct Answer: social class ✔

Option A: complex buying behavior

Option B: variety seeking buying behavior

Option C: dissonance reducing buying behavior

Option D: habitual buying behavior

Correct Answer: dissonance reducing buying behavior ✔

Option A: adoption process

Option B: cognitive dissonance

Option C: pre purchase behavior

Option D: post-purchase behavior

Correct Answer: adoption process ✔

Option A: Two types

Option B: Three types

Option C: Four types

Option D: Five types

Correct Answer: Four types ✔

Option A: awareness stage

Option B: interest stage

Option C: evaluation and trial stage

Option D: all of above

Correct Answer: interest stage ✔

Option A: satisfied

Option B: dissatisfied

Option C: delighted

Option D: none of above

Correct Answer: delighted ✔

Option A: upper middles

Option B: working class

Option C: middle class

Option D: upper uppers

Correct Answer: middle class ✔

Option A: minority groups

Option B: stockholders

Option C: Community organizations

Option D: public image

Correct Answer: public image ✔

Option A: relative advantage

Option B: divisibility

Option C: communicability

Option D: compatibility

Correct Answer: compatibility ✔

Option A: the cultural environment

Option B: the demographic environment

Option C: the economic environment

Option D: the political environment

Correct Answer: the political environment ✔

Option A: online advertising

Option B: subliminal advertising

Option C: luminal advertising

Option D: both b and c

Correct Answer: subliminal advertising ✔

Option A: minority groups

Option B: stockholders

Option C: Community organizations

Option D: public image

Correct Answer: public image ✔

Option A: relative advantage

Option B: divisibility

Option C: communicability

Option D: compatibility

Correct Answer: compatibility ✔

Option A: the cultural environment

Option B: the demographic environment

Option C: the economic environment

Option D: the political environment

Correct Answer: the political environment ✔

Option A: online advertising

Option B: subliminal advertising

Option C: luminal advertising

Option D: both b and c

Correct Answer: subliminal advertising ✔

Option A: ruggedness

Option B: competence

Option C: sophistication

Option D: excitement

Correct Answer: excitement ✔

Option A: online communities

Option B: social class

Option C: personality and self-concept

Option D: roles and status

Correct Answer: personality and self-concept ✔

Option A: business markets

Option B: reseller markets

Option C: government markets

Option D: international markets

Correct Answer: reseller markets ✔

Option A: upper middles

Option B: working class

Option C: middle class

Option D: upper uppers

Correct Answer: working class ✔

Option A: 5 types

Option B: 4 types

Option C: 3 types

Option D: 2 types

Correct Answer: 5 types ✔

Option A: reliable and intelligent

Option B: daring and imaginative

Option C: cheerful and wholesome

Option D: charming and upper class

Correct Answer: charming and upper class ✔