Competitive Dynamics MCQs for Entry Test with Answers and Explanations [PDF]

The small, conventional and unconventional marketing attacks are classified as __________?

Option A: geographic attack

Option B: encirclement attack

Option C: flank attack

Option D: guerilla attack

Correct Answer: guerilla attack ✔

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The marketing strategy in which the firm focuses on unrelated industries is classified as __________?

Option A: market broadening

Option B: market diversification

Option C: market defense

Option D: market stretching

Correct Answer: market defense ✔

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The marketing response comes into action before a change takes place is classified as __________?

Option A: responsive anticipation

Option B: creative anticipation

Option C: geographical anticipation

Option D: selective anticipation

Correct Answer: responsive anticipation ✔

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The marketer who is creative and proactive in marketing strategy is classified as __________?

Option A: creative marketers

Option B: market driven marketers

Option C: responsive marketers

Option D: anticipative marketers

Correct Answer: market driven marketers ✔

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The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as __________?

Option A: bypass attack

Option B: guerilla attack

Option C: flank attack

Option D: frontal attack

Correct Answer: flank attack ✔

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In frontal attack, only that company wins, who have __________?

Option A: more resources

Option B: less resources

Option C: strategic fir

Option D: bypass fit

Correct Answer: more resources ✔

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The new users are searched in the groups which do not take into considerations, the __________?

Option A: new-market strategy

Option B: penetration strategy

Option C: geographical expansion strategy

Option D: primal expansion strategy

Correct Answer: primal expansion strategy ✔

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The marketer who discovers the customer solutions which they do not offer is considered as __________?

Option A: responsive marketers

Option B: anticipative marketers

Option C: creative marketers

Option D: market driven marketers

Correct Answer: creative marketers ✔

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The marketing strategy in which the firm focuses on underlying generic need from current product is classified as __________?

Option A: market diversification

Option B: market stretching

Option C: market broadening

Option D: market defense

Correct Answer: market broadening ✔

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The defense in which market leader attacks and hits the others flank is classified as __________?

Option A: counteroffensive defense

Option B: preemptive defense

Option C: offensive defense

Option D: position defense

Correct Answer: counteroffensive defense ✔

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The marketer who looks forward for the customer’s needs in near future is classified as __________?

Option A: creative marketers

Option B: market driven marketers

Option C: responsive marketers

Option D: anticipative marketers

Correct Answer: anticipative marketers ✔

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The assigning of resources to stronger ones to form the weaker markets are classified as __________?

Option A: strategic withdrawal

Option B: planned contraction

Option C: unplanned withdrawal

Option D: both A and B

Correct Answer: both A and B ✔

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The defense strategy in which the leader stretches over new market territories using market diversification is classified as __________?

Option A: mobile defense

Option B: static defense

Option C: stable defense

Option D: unstable defenses

Correct Answer: mobile defense ✔

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The attempt of capturing a large territory by launching several front grand offensive marketing strategy is classified as __________?

Option A: encirclement attack

Option B: flank attack

Option C: frontal attack

Option D: resource attack

Correct Answer: encirclement attack ✔

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The defense which hits the competitors and keeping off the balance in between is classified as __________?

Option A: position defense

Option B: flank defense

Option C: preemptive defense

Option D: offensive defense

Correct Answer: preemptive defense ✔

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The companies that take risks and mistakes, have vision of future necessities and flexibility are considered as __________?

Option A: active firms

Option B: proactive firms

Option C: reactive firms

Option D: responsive firms

Correct Answer: active firms ✔

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The copy which is made of the market leader’s product but differentiates its pricing and distribution strategies is classified as __________?

Option A: counterfeiter

Option B: cloner

Option C: imitator

Option D: adapter

Correct Answer: imitator ✔

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The marketing attack in which the attacker matches its product, price and distribution is classified as __________?

Option A: flank attack

Option B: frontal attack

Option C: bypass attack

Option D: guerilla attack

Correct Answer: frontal attack ✔

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The attack strategy challenger spots areas where the competitors are underperforming is considered as __________?

Option A: technological attack

Option B: geographic attack

Option C: strategic attack

Option D: planned attack

Correct Answer: geographic attack ✔

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The emulation of market leader’s product packaging with little variations is classified as __________?

Option A: imitator

Option B: adapter

Option C: counterfeiter

Option D: cloner

Correct Answer: cloner ✔

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The one who offers market leader’s product and improves it, is classified as __________?

Option A: imitator

Option B: adapter

Option C: counterfeiter

Option D: cloner

Correct Answer: adapter ✔

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The marketer, who finds a stated need and fulfills it with the best market offering is classified as __________?

Option A: responsive marketers

Option B: anticipative marketers

Option C: creative marketers

Option D: market driven marketers

Correct Answer: responsive marketers ✔

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The defense stating occupation of most desirable place in customer’s perception is considered as __________?

Option A: position defense

Option B: flank defense

Option C: counter defense

Option D: offensive defense

Correct Answer: position defense ✔

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The defense which supports possible counterattack of other marketer’s is classified as __________?

Option A: counter defense

Option B: offensive defense

Option C: position defense

Option D: flank defense

Correct Answer: flank defense ✔

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The duplication of the market leader’s product and sells it in black market or through illegal dealers is classified as __________?

Option A: counterfeiter

Option B: cloner

Option C: imitator

Option D: adapter

Correct Answer: counterfeiter ✔

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