Collecting Information And Forecasting Demand MCQs

Option A: geographical anticipation

Option B: selective anticipation

Option C: responsive anticipation

Option D: reactive anticipation

Correct Answer: reactive anticipation ✔

Option A: time-series analysis

Option B: expert opinion

Option C: sales force opinion

Option D: buyer’s intentions

Correct Answer: time-series analysis ✔

Option A: market equilibrium point

Option B: Company’s equilibrium point

Option C: horizontal axis

Option D: vertical axis

Correct Answer: vertical axis ✔

Option A: product demand

Option B: market share

Option C: market index

Option D: product index

Correct Answer: market share ✔

Option A: product-index percentage

Option B: market share percentage

Option C: product potential percentage

Option D: product-penetration percentage

Correct Answer: product-penetration percentage ✔

Option A: super trend

Option B: fabulous trend

Option C: techno-socio trend

Option D: mega trend

Correct Answer: mega trend ✔

Option A: low market penetration index

Option B: high market penetration index

Option C: fixed index

Option D: zero index

Correct Answer: low market penetration index ✔

Option A: trend

Option B: mega trend

Option C: minor fad

Option D: market disaster

Correct Answer: trend ✔

Option A: product-share

Option B: sales response functions

Option C: company market share

Option D: potential customers

Correct Answer: sales response functions ✔

Option A: corporate environmentalism

Option B: individual environmentalism

Option C: market environmentalism

Option D: environment segmentation

Correct Answer: corporate environmentalism ✔

Option A: product potential

Option B: market potential

Option C: demand

Option D: sales

Correct Answer: market potential ✔

Option A: expanding expenditure

Option B: limited expenditure

Option C: expansible market

Option D: no expansible market

Correct Answer: expansible market ✔

Option A: market share forecast

Option B: company demand

Option C: market potential

Option D: company sales forecast

Correct Answer: company sales forecast ✔

Option A: sales

Option B: marketing effort

Option C: raw material cost

Option D: production

Correct Answer: sales ✔

Option A: multiple-factor index method

Option B: chain-ratio method

Option C: market-buildup method

Option D: demand-buildup method

Correct Answer: market-buildup method ✔

Option A: high

Option B: low

Option C: zero

Option D: fixed

Correct Answer: high ✔

Option A: company demand

Option B: potential demand

Option C: estimated demand

Option D: minimum demand

Correct Answer: company demand ✔

Option A: higher the potential

Option B: lower the potential

Option C: higher the buying power

Option D: lower the buying power

Correct Answer: higher the potential ✔

Option A: potential demand

Option B: estimated demand

Option C: company demand

Option D: minimum demand

Correct Answer: company demand ✔

Option A: marketing management

Option B: building marketing records

Option C: field work

Option D: marketing intelligence on internet

Correct Answer: marketing intelligence on internet ✔

Option A: statistical demand

Option B: exponential demand

Option C: economic demand

Option D: product demand

Correct Answer: statistical demand ✔

Option A: internal records

Option B: external records

Option C: private records

Option D: public records

Correct Answer: internal records ✔

Option A: low market penetration index

Option B: high market penetration index

Option C: stretched market penetration index

Option D: strict demand

Correct Answer: low market penetration index ✔

Option A: chain-ratio method

Option B: supply ratio method

Option C: raw material ratio

Option D: fixed cost ratio

Correct Answer: chain-ratio method ✔

Option A: market potential

Option B: market demand

Option C: product potential

Option D: share potential

Correct Answer: market potential ✔

Option A: product marketing

Option B: service marketing

Option C: internet based market intelligence

Option D: market development

Correct Answer: internet based market intelligence ✔

Option A: socio-techno environment

Option B: political-legal environment

Option C: technology trends

Option D: social trends

Correct Answer: political-legal environment ✔

Option A: forecasting

Option B: ratio method

Option C: factor method

Option D: point scale method

Correct Answer: forecasting ✔

Option A: fad

Option B: trend

Option C: competitor’s effect

Option D: competitive marketing

Correct Answer: trend ✔

Option A: sales budget

Option B: marketing budget

Option C: demand budget

Option D: competitor’s budget

Correct Answer: sales budget ✔

Option A: market development system

Option B: market record system

Option C: marketing intelligence system

Option D: market information system

Correct Answer: marketing intelligence system ✔

Option A: share penetration index

Option B: profit penetration index

Option C: price penetration index

Option D: market demand index

Correct Answer: share penetration index ✔

Option A: penetrated market

Option B: potential market

Option C: target market

Option D: available market

Correct Answer: target market ✔

Option A: exponential smoothing

Option B: time series smoothing

Option C: statistical smoothing

Option D: sales forecast

Correct Answer: exponential smoothing ✔

Option A: demographic environment analysis

Option B: geographic environment analysis

Option C: economic environment analysis

Option D: analysis of natural environment

Correct Answer: demographic environment analysis ✔

Option A: Company sales potential

Option B: product sales potential

Option C: market demand potential

Option D: forecasted sales

Correct Answer: Company sales potential ✔

Option A: market demand

Option B: product demand

Option C: services demand

Option D: customer buying power

Correct Answer: market demand ✔

Option A: raw material budgeting

Option B: product budgeting

Option C: sales budget

Option D: quota system

Correct Answer: sales budget ✔

Option A: total demand potential

Option B: current demand

Option C: total market potential

Option D: total production potential

Correct Answer: total market potential ✔

Option A: external record

Option B: private record

Option C: public record

Option D: internal record

Correct Answer: internal record ✔

Option A: expected

Option B: maximum

Option C: minimum

Option D: None of above

Correct Answer: expected ✔

Option A: horizontal axis

Option B: vertical axis

Option C: market equilibrium point

Option D: Company’s equilibrium point

Correct Answer: horizontal axis ✔

Option A: potential market

Option B: available market

Option C: target market

Option D: penetrated market

Correct Answer: potential market ✔

Option A: marketing intelligence system

Option B: market development system

Option C: market record system

Option D: market information system

Correct Answer: marketing intelligence system ✔

Option A: low brand awareness

Option B: low availability

Option C: high price

Option D: all of the above

Correct Answer: all of the above ✔

Option A: marketing intelligence on internet

Option B: field work

Option C: marketing management

Option D: building marketing records

Correct Answer: marketing intelligence on internet ✔

Option A: econometric analysis

Option B: exponential analysis

Option C: economic analysis

Option D: market analysis

Correct Answer: econometric analysis ✔

Option A: market penetration index

Option B: target market index

Option C: potential market index

Option D: available market index

Correct Answer: market penetration index ✔

Option A: price sensitivity

Option B: market sensitivity

Option C: market sensitivity of demand

Option D: product sensitivity

Correct Answer: market sensitivity ✔

Option A: time-series analysis

Option B: exponential ratio method

Option C: exponential smoothing

Option D: econometric analysis

Correct Answer: exponential ratio method ✔

Option A: demographic analysis

Option B: socio cultural environment analysis

Option C: competitor’s analysis

Option D: natural environment analysis

Correct Answer: socio cultural environment analysis ✔

Option A: market-buildup method

Option B: multiple-factor index method

Option C: chain-ratio method

Option D: both A and B

Correct Answer: both A and B ✔

Option A: market forecast

Option B: demand forecast

Option C: product forecast

Option D: market share forecast

Correct Answer: market forecast ✔

Option A: target market

Option B: available market

Option C: penetrated market

Option D: potential market

Correct Answer: penetrated market ✔

Option A: marketing shade

Option B: short-term marketing wave

Option C: fad

Option D: fade

Correct Answer: fad ✔

Option A: marketing intelligence system

Option B: market information system

Option C: market development system

Option D: market record system

Correct Answer: marketing intelligence system ✔

Option A: target market

Option B: penetrated market

Option C: potential market

Option D: available market

Correct Answer: available market ✔

Option A: management information system

Option B: marketing information system

Option C: financial information system

Option D: corporate information system

Correct Answer: marketing information system ✔

Option A: sales quota

Option B: production quota

Option C: demand potential

Option D: marketing expenses quota

Correct Answer: sales quota ✔

Option A: data based on real happenings

Option B: data based on results

Option C: data based on raw materials

Option D: data based on sales

Correct Answer: data based on real happenings ✔

Option A: low market penetration index

Option B: strict demand

Option C: high market penetration index

Option D: stretched market penetration index

Correct Answer: high market penetration index ✔

Option A: raw material cost

Option B: production

Option C: sales

Option D: marketing effort

Correct Answer: marketing effort ✔

Option A: geographic environment analysis

Option B: economic environment analysis

Option C: demographic environment analysis

Option D: analysis of natural environment

Correct Answer: economic environment analysis ✔

Option A: total market potential

Option B: total production potential

Option C: total demand potential

Option D: current demand

Correct Answer: total market potential ✔

Option A: minor trends

Option B: mega trends

Option C: special followers

Option D: introductory products

Correct Answer: mega trends ✔