Analyzing Consumer Markets MCQs

Option A: culture

Option B: relatives

Option C: supply by company

Option D: demand by others

Correct Answer: culture ✔

Option A: recognize problem

Option B: search of information

Option C: deciding information sources

Option D: problem analysis

Correct Answer: recognize problem ✔

Option A: central cues

Option B: value cues

Option C: peripheral cues

Option D: value route

Correct Answer: peripheral cues ✔

Option A: internal factors

Option B: external factors

Option C: social classes

Option D: economic variables

Correct Answer: social classes ✔

Option A: peripheral heuristic

Option B: anchoring heuristic

Option C: geographical heuristic

Option D: adjusting heuristic

Correct Answer: anchoring heuristic ✔

Option A: adding an important feature

Option B: triggering emotions to personal values

Option C: linking product to engaging issue

Option D: linking product to personal situation

Correct Answer: triggering emotions to personal values ✔

Option A: multitasking

Option B: motivational aspects

Option C: time constrained

Option D: money constrained

Correct Answer: multitasking ✔

Option A: lexicographic heuristics

Option B: eliminating-by-acceptance heuristic

Option C: heuristics

Option D: conjunctive heuristic

Correct Answer: eliminating-by-acceptance heuristic ✔

Option A: memory revival

Option B: memory retrieval

Option C: memory encoding

Option D: memory decoding

Correct Answer: memory retrieval ✔

Option A: leader groups

Option B: party groups

Option C: aspiration groups

Option D: associative groups

Correct Answer: aspiration groups ✔

Option A: financial risk

Option B: social risk

Option C: physical risk

Option D: functional risk

Correct Answer: physical risk ✔

Option A: aspiration groups group

Option B: associative group

Option C: dissociative group

Option D: inspiration group

Correct Answer: dissociative group ✔

Option A: lifestyle

Option B: personality

Option C: role

Option D: status

Correct Answer: lifestyle ✔

Option A: motivational process

Option B: sampling process

Option C: perceptual process

Option D: technical process

Correct Answer: perceptual process ✔

Option A: family orientation

Option B: inspirational orientation

Option C: group orientation

Option D: opinion orientation

Correct Answer: family orientation ✔

Option A: value cues

Option B: central route

Option C: peripheral route

Option D: central cues

Correct Answer: central route ✔

Option A: less attention

Option B: heightened attention

Option C: data attention

Option D: research attention

Correct Answer: heightened attention ✔

Option A: fake positioning

Option B: real positioning

Option C: brand positioning

Option D: market positioning

Correct Answer: real positioning ✔

Option A: discrimination

Option B: motivation drive

Option C: motivation cue

Option D: behavior learning

Correct Answer: discrimination ✔

Option A: self-concept

Option B: self-monitors

Option C: ideal self-concept

Option D: actual self-concept

Correct Answer: self-concept ✔

Option A: temporary memory

Option B: motivational memory

Option C: long term memory

Option D: short term memory

Correct Answer: long term memory ✔

Option A: associative leader

Option B: inspiration leader

Option C: opinion leader

Option D: group leader

Correct Answer: B. inspiration leader
C. opinion leader ✔

Option A: lining principle

Option B: cancellation principle

Option C: golden lining principle

Option D: segregate principle

Correct Answer: cancellation principle ✔

Option A: learning

Option B: breaking

Option C: motivation

Option D: drive

Correct Answer: drive ✔