Business Markets And Buyer Behavior MCQs

Option A: banks

Option B: investment analysis

Option C: stockholders

Option D: all of above

Correct Answer: all of above ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: segmented marketing ✔

Option A: subsistence economies

Option B: industrial economies

Option C: developing economies

Option D: none of above

Correct Answer: developing economies ✔

Option A: Finance, Operations, purchasing

Option B: Research & Development (R&D)

Option C: Both a and b

Option D: None of the above

Correct Answer: Both a and b ✔

Option A: user status

Option B: usage rate

Option C: loyalty status

Option D: benefits sought

Correct Answer: loyalty status ✔

Option A: finding and growing products

Option B: delivering superior value

Option C: gaining customer lifetime value

Option D: all of above

Correct Answer: all of above ✔

Option A: internal idea sources

Option B: external idea sources

Option C: crowd sourcing

Option D: on-boarding

Correct Answer: on-boarding ✔

Option A: the cultural environment

Option B: the demographic environment

Option C: customers in international markets

Option D: both a and b

Correct Answer: both a and b ✔

Option A: Suppliers & customers

Option B: Marketing intermediaries

Option C: Competitors

Option D: All of above

Correct Answer: All of above ✔

Option A: Environmental organizations

Option B: Editorial opinion

Option C: Community organizations

Option D: Both a and b

Correct Answer: Community organizations ✔

Option A: full positioning

Option B: full targeting

Option C: full market segmentation

Option D: full competitive advantage

Correct Answer: full positioning ✔

Option A: minority groups

Option B: stockholders

Option C: Community organizations

Option D: both b and c

Correct Answer: minority groups ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: demographic segmentation ✔

Option A: styles

Option B: fashion

Option C: fads

Option D: followers

Correct Answer: styles ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: niche marketing ✔

Option A: product classes

Option B: product forms

Option C: branding

Option D: product perception

Correct Answer: product classes ✔

Option A: few

Option B: continuously growing

Option C: stable but begins declining

Option D: declining in number

Correct Answer: declining in number ✔

Option A: renewable resources

Option B: non-renewable resource

Option C: Both a and b

Option D: none of above

Correct Answer: renewable resources ✔

Option A: business markets

Option B: reseller markets

Option C: government markets

Option D: international markets

Correct Answer: government markets ✔

Option A: Mission

Option B: Objectives

Option C: Vision

Option D: All of above

Correct Answer: All of above ✔

Option A: intermarket segmentation

Option B: intramarket segmentation

Option C: income segmentation

Option D: psychographic segmentation

Correct Answer: intermarket segmentation ✔

Option A: differentiated

Option B: solve customer problems

Option C: offering customer value proposition

Option D: all of above

Correct Answer: all of above ✔

Option A: Marketing environment

Option B: Marketing dashboard

Option C: Marketing plan

Option D: Both a and b

Correct Answer: Marketing environment ✔

Option A: generation X

Option B: generation Y

Option C: baby boomers

Option D: both a and b

Correct Answer: baby boomers ✔