Conducting Marketing Research MCQs

Option A: legitimate player

Option B: not legitimate player

Option C: straddle player

Option D: category point of difference

Correct Answer: legitimate player ✔

Option A: comparative advantage

Option B: competitive advantage

Option C: announcing advantage

Option D: relying advantage

Correct Answer: competitive advantage ✔

Option A: communication

Option B: inspiration

Option C: simplifying

Option D: straddling

Correct Answer: communication ✔

Option A: internal marketing metrics

Option B: perceived metrics

Option C: quality metrics

Option D: loyalty metrics

Correct Answer: internal marketing metrics ✔

Option A: perceived quality and awareness

Option B: customer loyalty and retention

Option C: freedom to fall

Option D: both A and B

Correct Answer: both A and B ✔

Option A: open -ended questions

Option B: close-ended questions

Option C: stratified sampling

Option D: rating scale

Correct Answer: open -ended questions ✔

Option A: completely unstructured

Option B: word association

Option C: sentence completion

Option D: story completion

Correct Answer: completely unstructured ✔

Option A: focus group

Option B: group discussion

Option C: demographically selected group

Option D: psycho graphically selected group

Correct Answer: focus group ✔

Option A: dichotomous

Option B: multiple choice

Option C: Likert scale

Option D: semantic differential

Correct Answer: dichotomous ✔

Option A: questionnaires

Option B: qualitative measures

Option C: technological devices

Option D: random sample

Correct Answer: random sample ✔

Option A: customer’s metrics pathway

Option B: unit metrics pathway

Option C: stakeholder satisfaction pathway

Option D: company metrics pathway

Correct Answer: A. customer’s metrics pathway ✔

Option A: technological devices

Option B: random sample

Option C: questionnaires

Option D: stratified sample

Correct Answer: questionnaires ✔

Option A: quality metrics

Option B: loyalty metrics

Option C: internal marketing metrics

Option D: perceived metrics

Correct Answer: internal marketing metrics ✔

Option A: syndicated research firms

Option B: custom marketing research firms

Option C: specialty line marketing firms

Option D: product alliance firms

Correct Answer: product alliance firms ✔

Option A: picture completion

Option B: structure completion

Option C: unstructured story

Option D: graphic representation

Correct Answer: picture completion ✔

Option A: open -ended questions

Option B: close-ended questions

Option C: rating scale

Option D: both A and B

Correct Answer: both A and B ✔

Option A: make the decision

Option B: plan next corporate plan

Option C: gather market data

Option D: deciding decision alternatives

Correct Answer: make the decision ✔

Option A: cash-flow metrics pathway

Option B: brand metrics pathway

Option C: company metrics pathway

Option D: customer’s metrics pathway

Correct Answer: cash-flow metrics pathway ✔

Option A: collecting the information

Option B: analyzing the information

Option C: storing the findings

Option D: ignoring competitive prices

Correct Answer: collecting the information ✔

Option A: word association

Option B: story completion

Option C: thematic appreciation test

Option D: all of the above

Correct Answer: all of the above ✔

Option A: presenting the market data

Option B: presenting the findings

Option C: presenting the competitor’s offering

Option D: presenting marketing plan

Correct Answer: presenting the findings ✔

Option A: sampling unit

Option B: sampling size

Option C: sampling procedure

Option D: all of the above

Correct Answer: all of the above ✔

Option A: sentence completion

Option B: story completion

Option C: completely unstructured

Option D: word association

Correct Answer: story completion ✔

Option A: customer performance scorecard

Option B: market performance record

Option C: stakeholder performance scorecard

Option D: marketing dashboards

Correct Answer: customer performance scorecard ✔

Option A: systematic research

Option B: research validity

Option C: marketing research

Option D: research process

Correct Answer: marketing research ✔

Option A: stakeholder satisfaction pathway

Option B: company metrics pathway

Option C: customer’s metrics pathway

Option D: unit metrics pathway

Correct Answer: unit metrics pathway ✔

Option A: projective techniques

Option B: graphic projection

Option C: situation projection

Option D: picture projection

Correct Answer: projective techniques ✔

Option A: semantic differential

Option B: Likert scale

Option C: multiple choice

Option D: dichotomous

Correct Answer: multiple choice ✔

Option A: semantic differential

Option B: importance scale

Option C: multidimensional scale

Option D: least important scale

Correct Answer: importance scale ✔

Option A: semantic differential

Option B: Likert scale

Option C: multiple choice

Option D: dichotomous

Correct Answer: semantic differential ✔

Option A: rating scale

Option B: ranking scale

Option C: distribution scale

Option D: intention scale

Correct Answer: rating scale ✔

Option A: multiple choice

Option B: dichotomous

Option C: semantic differential

Option D: Likert scale

Correct Answer: Likert scale ✔

Option A: marketing external metrics

Option B: sampling metrics

Option C: unit metrics

Option D: procedural metrics

Correct Answer: marketing external metrics ✔

Option A: primary data sources

Option B: secondary data sources

Option C: external marketing

Option D: internal marketing

Correct Answer: primary data sources ✔

Option A: specialty line marketing firms

Option B: designed researches

Option C: customer oriented research firms

Option D: syndicated research firms

Correct Answer: syndicated research firms ✔

Option A: develop research plan

Option B: defining research objectives

Option C: analyzing market offerings

Option D: storing the findings

Correct Answer: develop research plan ✔

Option A: custom marketing research firms

Option B: designed researches

Option C: customer oriented research firms

Option D: None of above

Correct Answer: custom marketing research firms ✔

Option A: unit metrics

Option B: procedural metrics

Option C: marketing external metrics

Option D: sampling metrics

Correct Answer: marketing external metrics ✔

Option A: marketing dashboards

Option B: customer dashboards

Option C: stakeholder’s dashboards

Option D: unit dashboards

Correct Answer: marketing dashboards ✔

Option A: indicated service firms

Option B: syndicated research firms

Option C: research firms

Option D: special marketing firms

Correct Answer: syndicated research firms ✔

Option A: stakeholder performance scorecard

Option B: marketing dashboards

Option C: customer performance scorecard

Option D: market performance record

Correct Answer: stakeholder performance scorecard ✔

Option A: marketing-mix modeling

Option B: customer-mix modeling

Option C: data-mix modeling

Option D: market oriented research

Correct Answer: marketing-mix modeling ✔

Option A: collecting the information

Option B: storing the findings

Option C: ignoring competitive prices

Option D: analyzing the marketing information

Correct Answer: analyzing the marketing information ✔

Option A: close-ended questions

Option B: rating scale

Option C: open-ended questions

Option D: stratified sampling

Correct Answer: close-ended questions ✔

Option A: quantitative measures

Option B: qualitative measures

Option C: open-ended questionnaire

Option D: close-ended questionnaire

Correct Answer: qualitative measures ✔

Option A: internal marketing metrics

Option B: perceived metrics

Option C: quality metrics

Option D: loyalty metrics

Correct Answer: internal marketing metrics ✔

Option A: demographic research

Option B: psychographic research

Option C: ethnographic research

Option D: observational research

Correct Answer: observational research ✔

Option A: sampling size

Option B: sampling unit

Option C: sampling scale

Option D: sampling procedure

Correct Answer: sampling size ✔

Option A: open-ended questionnaire

Option B: close-ended questionnaire

Option C: quantitative measures

Option D: qualitative measures

Correct Answer: qualitative measures ✔

Option A: multiple choice question

Option B: rating scale question

Option C: Likert scale question

Option D: ranking scale question

Correct Answer: ranking scale question ✔

Option A: intention-to-buy scale

Option B: ranking scale

Option C: Two option answer

Option D: least important scale

Correct Answer: intention-to-buy scale ✔

Option A: research plan development

Option B: problem definition

Option C: deciding mission statement

Option D: reporting of findings

Correct Answer: research plan development ✔

Option A: thematic appreciation test

Option B: story appreciation test

Option C: graphic appreciation test

Option D: word appreciation test

Correct Answer: thematic appreciation test ✔

Option A: relative employee satisfaction

Option B: level of customer dissatisfaction

Option C: active innovation support

Option D: both A and C

Correct Answer: both A and C ✔

Option A: visualizations

Option B: personifications

Option C: laddering

Option D: associations

Correct Answer: visualizations ✔

Option A: marketing external metrics

Option B: sampling metrics

Option C: unit metrics

Option D: procedural metrics

Correct Answer: marketing external metrics ✔

Option A: unit dashboards

Option B: brand metrics pathway

Option C: marketing dashboards

Option D: stakeholder’s dashboards

Correct Answer: brand metrics pathway ✔

Option A: customer’s metrics pathway

Option B: unit metrics pathway

Option C: cash-flow metrics pathway

Option D: brand metrics pathway

Correct Answer: brand metrics pathway ✔

Option A: word appreciation test

Option B: graphic appreciation test

Option C: completely unstructured

Option D: word association

Correct Answer: word association ✔

Option A: data sources

Option B: observational research

Option C: objective research

Option D: applied research

Correct Answer: data sources ✔

Option A: unit metrics

Option B: procedural metrics

Option C: marketing external metrics

Option D: sampling metrics

Correct Answer: marketing external metrics ✔

Option A: completely unstructured

Option B: word association

Option C: sentence completion

Option D: thematic appreciation test

Correct Answer: sentence completion ✔

Option A: quality metrics

Option B: loyalty metrics

Option C: internal marketing metrics

Option D: perceived metrics

Correct Answer: internal marketing metrics ✔

Option A: survey research

Option B: focus group researcher

Option C: ethnographic research

Option D: observational research

Correct Answer: survey research ✔

Option A: marketing decision support system

Option B: sampling decision support system

Option C: planning support system

Option D: marketing support system

Correct Answer: marketing decision support system ✔

Option A: sampling size

Option B: sampling procedure

Option C: sampling unit

Option D: sampling scale

Correct Answer: sampling unit ✔

Option A: define problem

Option B: stating research objectives

Option C: deciding research approach

Option D: both A and B

Correct Answer: both A and B ✔

Option A: ethnographic research

Option B: demographic research

Option C: psychographic research

Option D: geographical research

Correct Answer: ethnographic research ✔

Option A: internal marketing metrics

Option B: perceived metrics

Option C: quality metrics

Option D: loyalty metrics

Correct Answer: internal marketing metrics ✔