Creating Brand Equity MCQs

Option A: permission marketing

Option B: supplier marketing

Option C: customer specified marketing

Option D: activity marketing

Correct Answer: permission marketing ✔

Option A: customer’s program

Option B: frequency programs

Option C: distribution programs

Option D: None of above

Correct Answer: frequency programs ✔

Option A: house of products

Option B: branded house strategy

Option C: house of brands

Option D: strategy house

Correct Answer: branded house strategy ✔

Option A: similarities

Option B: differences

Option C: knowledge

Option D: equity

Correct Answer: differences ✔

Option A: customer size and profile

Option B: clarity

Option C: relevance

Option D: risk profile

Correct Answer: customer size and profile ✔

Option A: brand earnings

Option B: brand responsiveness

Option C: brand architecture

Option D: branding rate

Correct Answer: brand architecture ✔

Option A: market finance

Option B: market capitalization

Option C: actual finance

Option D: asset total value

Correct Answer: market capitalization ✔

Option A: add-on spending

Option B: retention

Option C: visualization

Option D: acquisition

Correct Answer: acquisition ✔

Option A: brand risk premium

Option B: risk free rate

Option C: brand earnings

Option D: both A and B

Correct Answer: both A and B ✔

Option A: energized differentiation

Option B: energized similarities

Option C: perceived differences

Option D: perceived similarities

Correct Answer: energized differentiation ✔

Option A: flankers

Option B: competitive

Option C: variant brand

Option D: sub variant brands

Correct Answer: flankers ✔

Option A: potential extensions

Option B: lifetime extensions

Option C: bait extensions

Option D: visual extensions

Correct Answer: potential extensions ✔

Option A: marketer’s brand equity

Option B: customer based brand equity

Option C: knowledge based equity

Option D: effective brand equity

Correct Answer: customer based brand equity ✔

Option A: brand awareness

Option B: brand knowledge

Option C: brand stature

Option D: brand value

Correct Answer: brand stature ✔

Option A: memorable

Option B: meaningful

Option C: likeable

Option D: all of the above

Correct Answer: all of the above ✔

Option A: brand extension

Option B: sub-brand

Option C: parent brand

Option D: product extension

Correct Answer: parent brand ✔

Option A: brand emotions

Option B: brand conversation

Option C: brand judgments

Option D: brand resonance

Correct Answer: brand resonance ✔

Option A: maximum market coverage

Option B: minimum market coverage

Option C: categorize market coverage

Option D: brand house coverage

Correct Answer: maximum market coverage ✔

Option A: price

Option B: cost

Option C: preferences

Option D: loyalty

Correct Answer: price ✔

Option A: brand judgments

Option B: brand resonance

Option C: brand emotions

Option D: brand conversation

Correct Answer: brand judgments ✔

Option A: perceived relevance

Option B: relevance

Option C: perceived appropriateness

Option D: energized relevance

Correct Answer: relevance ✔

Option A: brand endorsement

Option B: brand mix

Option C: product mix

Option D: category assortment

Correct Answer: brand mix ✔

Option A: customer preferences

Option B: product similarities

Option C: brand knowledge

Option D: product difference

Correct Answer: brand knowledge ✔

Option A: brand advantage

Option B: brand presence

Option C: brand performance

Option D: brand decline

Correct Answer: brand advantage ✔

Option A: product extension

Option B: brand extension

Option C: line extension

Option D: category extension

Correct Answer: line extension ✔

Option A: faded brands

Option B: failed brands

Option C: strong new brands

Option D: existing brands

Correct Answer: strong new brands ✔

Option A: impression management

Option B: community engagement

Option C: brand use

Option D: social networking

Correct Answer: brand use ✔

Option A: brand imagery

Option B: brand feelings

Option C: brand salience

Option D: brand performance

Correct Answer: brand feelings ✔

Option A: positive brand equity

Option B: negative brand equity

Option C: buyer’s equity

Option D: market share equity

Correct Answer: positive brand equity ✔

Option A: brand classification

Option B: brand association

Option C: brand dilution

Option D: brand prestige

Correct Answer: brand dilution ✔

Option A: family brand

Option B: product extension

Option C: sub-product

Option D: parent company

Correct Answer: family brand ✔

Option A: strong brands

Option B: evident brands

Option C: leadership brands

Option D: declining brands

Correct Answer: evident brands ✔

Option A: external marketing

Option B: internal marketing

Option C: internal branding

Option D: external branding

Correct Answer: internal branding ✔

Option A: line extension

Option B: category extension

Option C: parent extension

Option D: brand extension

Correct Answer: line extension ✔

Option A: customer multiplier

Option B: program multiplier

Option C: market multiplier

Option D: customer multiplier

Correct Answer: market multiplier ✔

Option A: market multiplier

Option B: customer multiplier

Option C: customer multiplier

Option D: program multiplier

Correct Answer: customer multiplier ✔

Option A: transferable

Option B: unmemorable

Option C: adoptable

Option D: protectable

Correct Answer: unmemorable ✔

Option A: parent brand

Option B: product extension

Option C: brand extension

Option D: sub-brand

Correct Answer: sub-brand ✔

Option A: brand valuation

Option B: assets evaluation

Option C: brand audit

Option D: brand tracking studies

Correct Answer: brand tracking studies ✔

Option A: price elasticity

Option B: associations

Option C: communications

Option D: risk profile

Correct Answer: price elasticity ✔

Option A: brand salience

Option B: brand performance

Option C: brand imagery

Option D: brand feelings

Correct Answer: brand salience ✔

Option A: brand line

Option B: sub-brand line

Option C: brand assortment

Option D: brand endorsement

Correct Answer: brand line ✔

Option A: performance

Option B: advantage

Option C: presence

Option D: brand relevance

Correct Answer: brand relevance ✔

Option A: social networking

Option B: impression management

Option C: community engagement

Option D: brand use

Correct Answer: social networking ✔

Option A: attachment

Option B: product and trade

Option C: price premiums

Option D: market capitalization

Correct Answer: market capitalization ✔

Option A: knowledge

Option B: perceived knowledge

Option C: energized knowledge

Option D: brand knowledge

Correct Answer: knowledge ✔

Option A: attachment

Option B: product and trade

Option C: price premiums

Option D: market capitalization

Correct Answer: product and trade ✔

Option A: brand

Option B: value products

Option C: customized brands

Option D: super brands

Correct Answer: brand ✔

Option A: brand value

Option B: brand discount rate

Option C: brand earnings

Option D: brand responsiveness

Correct Answer: brand value ✔

Option A: extract brands

Option B: bait brands

Option C: retained brands

Option D: lifetime brands

Correct Answer: bait brands ✔

Option A: brand grid

Option B: power grid

Option C: reporting grid

Option D: knowledge grid

Correct Answer: brand grid ✔

Option A: brand architecture

Option B: branding rate

Option C: brand earnings

Option D: brand responsiveness

Correct Answer: brand architecture ✔

Option A: leadership brands

Option B: declining brands

Option C: strong brands

Option D: evident brands

Correct Answer: leadership brands ✔

Option A: bonding

Option B: brand relationship

Option C: brand evidence

Option D: brand existence

Correct Answer: bonding ✔

Option A: Company portfolio

Option B: brand portfolio

Option C: brand line portfolio

Option D: corporate portfolio

Correct Answer: brand portfolio ✔

Option A: traffic builders

Option B: fighter brands

Option C: flankers

Option D: competing brands

Correct Answer: traffic builders ✔

Option A: brand stature

Option B: brand value

Option C: brand awareness

Option D: brand knowledge

Correct Answer: brand stature ✔

Option A: strong new brands

Option B: existing brands

Option C: faded brands

Option D: failed brands

Correct Answer: strong new brands ✔

Option A: brand salience

Option B: brand performance

Option C: brand imagery

Option D: brand feelings

Correct Answer: brand imagery ✔

Option A: impression management

Option B: community engagement

Option C: brand use

Option D: social networking

Correct Answer: social networking ✔

Option A: customer lifetime value

Option B: brand lifetime value

Option C: customer equity value

Option D: portfolio equity value

Correct Answer: customer lifetime value ✔

Option A: brand value

Option B: brand strength

Option C: brand awareness

Option D: brand knowledge

Correct Answer: brand strength ✔

Option A: brand preference valuator

Option B: brand asset valuator

Option C: brand similarities valuator

Option D: brand differences valuator

Correct Answer: brand asset valuator ✔

Option A: brand preference valuator

Option B: brand asset valuator

Option C: brand similarities valuator

Option D: brand differences valuator

Correct Answer: brand asset valuator ✔

Option A: direct approach

Option B: indirect approach

Option C: internal assessment

Option D: external assessment

Correct Answer: direct approach ✔

Option A: presence

Option B: brand relevance

Option C: brand performance

Option D: advantage

Correct Answer: brand performance ✔

Option A: branding

Option B: valuing

Option C: advertising

Option D: brand equity

Correct Answer: brand equity ✔

Option A: internal assessment

Option B: external assessment

Option C: direct approach

Option D: indirect approach

Correct Answer: direct approach ✔

Option A: relevance

Option B: esteem

Option C: energized differentiation

Option D: all of the above

Correct Answer: all of the above ✔

Option A: higher

Option B: lower

Option C: stable

Option D: earned

Correct Answer: lower ✔

Option A: brand discount rate

Option B: brand auditing

Option C: brand personification

Option D: total brand earnings

Correct Answer: brand discount rate ✔

Option A: associations

Option B: communications

Option C: cost structure

Option D: stock price

Correct Answer: associations ✔

Option A: buyer’s equity

Option B: market share equity

Option C: positive brand equity

Option D: negative brand equity

Correct Answer: negative brand equity ✔

Option A: integrated marketing

Option B: holistic marketing

Option C: adoptable marketing

Option D: protectable marketing

Correct Answer: integrated marketing ✔

Option A: category extension

Option B: company extension

Option C: company architecture

Option D: company earning rate

Correct Answer: category extension ✔

Option A: brand elements

Option B: brand emotions

Option C: brand conversation

Option D: brand judgments

Correct Answer: brand elements ✔

Option A: individual brand names

Option B: company brand name

Option C: sub-brand name

Option D: variant brands

Correct Answer: variant brands ✔

Option A: brand extension

Option B: sub-brand

Option C: parent brand

Option D: product extension

Correct Answer: brand extension ✔

Option A: social networking

Option B: impression management

Option C: community engagement

Option D: brand use

Correct Answer: impression management ✔

Option A: brand audit

Option B: brand tracking

Option C: brand valuation

Option D: brand evaluation

Correct Answer: brand audit ✔

Option A: visualization

Option B: acquisition

Option C: add-on spending

Option D: retention

Correct Answer: retention ✔

Option A: adaptable

Option B: memorable

Option C: meaningful

Option D: likeable

Correct Answer: adaptable ✔

Option A: brand audits

Option B: extract brands

Option C: bait brands

Option D: retained brands

Correct Answer: brand audits ✔

Option A: medium customer equity

Option B: high customer equity

Option C: low customer equity

Option D: equity portfolio

Correct Answer: high customer equity ✔

Option A: presence

Option B: brand relevance

Option C: performance

Option D: advantage

Correct Answer: presence ✔

Option A: market dynamics

Option B: competitive reactions

Option C: channel support

Option D: distinctiveness

Correct Answer: market dynamics ✔

Option A: house of brands

Option B: strategy house

Option C: house of products

Option D: extended strategy

Correct Answer: house of brands ✔

Option A: brand value chain

Option B: company supply chain

Option C: direct supply chain

Option D: indirect supply chain

Correct Answer: brand value chain ✔

Option A: brand community

Option B: impression community

Option C: external community

Option D: internal community

Correct Answer: brand community ✔

Option A: advertising

Option B: brand equity

Option C: branding

Option D: valuing

Correct Answer: brand equity ✔

Option A: channel support

Option B: distinctiveness

Option C: market dynamics

Option D: competitive reactions

Correct Answer: distinctiveness ✔

Option A: branded variants

Option B: product variants

Option C: sub-brand variants

Option D: line variants

Correct Answer: branded variants ✔

Option A: brand audit

Option B: brand tracking

Option C: brand valuation

Option D: liabilities evaluation

Correct Answer: brand valuation ✔

Option A: develop multiplier

Option B: program multiplier

Option C: market multiplier

Option D: customer multiplier

Correct Answer: program multiplier ✔

Option A: brand imagery

Option B: brand feelings

Option C: brand salience

Option D: brand performance

Correct Answer: brand performance ✔

Option A: branding

Option B: packaging

Option C: advertising

Option D: valuing

Correct Answer: branding ✔

Option A: customized brands

Option B: super brands

Option C: brand

Option D: value products

Correct Answer: brand ✔

Option A: low end prestige

Option B: high end prestige

Option C: open end prestige

Option D: close end prestige

Correct Answer: high end prestige ✔

Option A: esteem

Option B: perceived esteem

Option C: energized esteem

Option D: energized similarities

Correct Answer: esteem ✔