Creating Long-Term Loyalty Relationships MCQs

Option A: organizational culture

Option B: departmental culture

Option C: business environment

Option D: analytical environment

Correct Answer: organizational culture ✔

Option A: activity based accounting

Option B: cost based accounting

Option C: price based accounting

Option D: turnover based accounting

Correct Answer: activity based accounting ✔

Option A: customer touch point

Option B: company touch point

Option C: retailers touch point

Option D: relationship touch point

Correct Answer: customer touch point ✔

Option A: customer’s base

Option B: retailer’s base

Option C: distributor’s base

Option D: marketer’s base

Correct Answer: A. customer’s base ✔

Option A: customer proposition

Option B: value delivery system

Option C: product proposition

Option D: distinctive proposition

Correct Answer: value delivery system ✔

Option A: total customer benefit

Option B: total customer cost

Option C: total economic cost

Option D: total functional cost

Correct Answer: total customer benefit ✔

Option A: database marketing

Option B: customer database

Option C: detailed database

Option D: company database

Correct Answer: database marketing ✔

Option A: customer perceived value

Option B: company market value

Option C: customer affordability

Option D: customer reliability

Correct Answer: customer perceived value ✔

Option A: identify customer’s value attributes

Option B: assessing the attributes importance

Option C: assessing the company’s performance

Option D: assessing the competitor’s performance

Correct Answer: A. identify customer’s value attributes ✔

Option A: club membership programs

Option B: royalty programs

Option C: loyalty programs

Option D: group membership programs

Correct Answer: club membership programs ✔

Option A: product benefits

Option B: services benefit

Option C: image benefit

Option D: all of the above

Correct Answer: all of the above ✔

Option A: customer lifetime value

Option B: customer purchases value

Option C: customer cost incurred

Option D: customer relationships

Correct Answer: customer lifetime value ✔

Option A: dissatisfaction

Option B: superior value

Option C: profitable customers

Option D: satisfied customers

Correct Answer: profitable customers ✔

Option A: total customer cost

Option B: psychological cost

Option C: personal benefits

Option D: image benefits

Correct Answer: total customer cost ✔

Option A: satisfied customers

Option B: dissatisfied customers

Option C: customer retention

Option D: customer conversion

Correct Answer: satisfied customers ✔

Option A: retailer’s management

Option B: customer relationship management

Option C: Company relationship management

Option D: supplier management

Correct Answer: customer relationship management ✔

Option A: conversion rates

Option B: marketing rates

Option C: shopping rates

Option D: loyalty rates

Correct Answer: conversion rates ✔

Option A: total economic cost

Option B: total functional cost

Option C: total customer cost

Option D: total sampling cost

Correct Answer: total customer cost ✔

Option A: assessing the attributes importance

Option B: assessing the company’s performance

Option C: monitoring competitor’s performance

Option D: both B and C

Correct Answer: both B and C ✔

Option A: value proposition

Option B: customer proposition

Option C: product proposition

Option D: brand proposition

Correct Answer: value proposition ✔

Option A: business database

Option B: customer database

Option C: databases marketing

Option D: company marketing

Correct Answer: business database ✔

Option A: shareholder value

Option B: base value

Option C: retention value

Option D: marketer’s base value

Correct Answer: shareholder value ✔

Option A: customer funnel

Option B: company funnel

Option C: marketing funnel

Option D: retailers funnel

Correct Answer: marketing funnel ✔

Option A: company relationship management

Option B: supplier management

Option C: retailer’s management

Option D: customer relationship management

Correct Answer: customer relationship management ✔

Option A: company database

Option B: individual database

Option C: customer database

Option D: detailed database

Correct Answer: customer database ✔

Option A: assessing quantitative importance

Option B: examining specific segment

Option C: monitoring customer value

Option D: identifying benefits

Correct Answer: assessing quantitative importance ✔

Option A: satisfaction

Option B: dissatisfaction

Option C: distinctive proposition

Option D: superior value

Correct Answer: satisfaction ✔