Customer Driven Marketing Strategy MCQs for Entry Test with Answers and Explanations [PDF]

The types of joint venturing includes?

Option A: contract manufacturing

Option B: joint ownership

Option C: management contracting

Option D: all of above

Correct Answer: all of above ✔

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Considering industrial structures, the economies whose majority of people belongs to agricultural business are classified as?

Option A: emerging economies

Option B: industrial economies

Option C: raw material exporting economies

Option D: subsistence economies

Correct Answer: subsistence economies ✔

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Considering industrial structures, the economies that are large exporters of manufactured products or services are classified as?

Option A: raw material exporting economies

Option B: subsistence economies

Option C: emerging economies

Option D: industrial economies

Correct Answer: industrial economies ✔

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The global communication and product strategy in which communication is adjusted but product would not be changed is classified as?

Option A: product adaptation

Option B: straight product extension

Option C: dual adaptation

Option D: communication adaptation

Correct Answer: communication adaptation ✔

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Both loyal and profitable group of customers is considered as?

Option A: Strangers

Option B: Butterflies

Option C: Barnacles

Option D: True friends

Correct Answer: True friends ✔

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Considering industrial structures, the economies who are rich in mineral resources but are poor in other manufacturing ways are classified as?

Option A: raw material exporting economies

Option B: subsistence economies

Option C: emerging economies

Option D: industrial economies

Correct Answer: raw material exporting economies ✔

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The kind of direct marketing done by mailing print, digital or video catalog is presented online or made available in stores is classified as?

Option A: direct mail marketing

Option B: kiosk marketing

Option C: catalog marketing

Option D: premium marketing

Correct Answer: catalog marketing ✔

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The online journals where people post their reviews and thoughts on narrow topic are classified as?

Option A: business domain website

Option B: corporate website

Option C: blogs

Option D: marketing website

Correct Answer: blogs ✔

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The types of major online marketing domains includes?

Option A: business to consumer

Option B: business to business

Option C: consumer to business

Option D: all of above

Correct Answer: all of above ✔

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Value proposition consists of?

Option A: Differentiation

Option B: Segmentation & targeting

Option C: Positioning

Option D: Both a and c

Correct Answer: Both a and c ✔

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The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?

Option A: corporate website

Option B: marketing website

Option C: branding website

Option D: viral website

Correct Answer: corporate website ✔

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Considering individual customers, the purchasing portion of each buyer is called?

Option A: Share of customer

Option B: Customer equity

Option C: Customer lifetime value

Option D: None of above

Correct Answer: Share of customer ✔

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The ‘outside in’ perspective is another name of?

Option A: The selling concept

Option B: The product concept

Option C: The marketing concept

Option D: The production concept

Correct Answer: The marketing concept ✔

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A company’s future value of customer base is?

Option A: Share of customer

Option B: Customer equity

Option C: Customer lifetime value

Option D: All of above

Correct Answer: Customer equity ✔

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The kind of online marketing domain which is initiated by business to target the business is classified as?

Option A: consumer to business domain

Option B: consumer to consumer domain

Option C: business to consumer domain

Option D: business to business domain

Correct Answer: business to business domain ✔

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In ‘Butterflies’ group, the customer needs and company’s market offering has?

Option A: Good fit

Option B: Little fit

Option C: Strong fit

Option D: Limited fit

Correct Answer: Good fit ✔

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The suitable example of ‘The Selling Concept’ is?

Option A: Insurance or blood donations

Option B: Lenovo

Option C: Southwest Airlines

Option D: Bottled water industry

Correct Answer: Insurance or blood donations ✔

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The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?

Option A: event marketing

Option B: sponsored marketing

Option C: online marketing

Option D: off deal marketing

Correct Answer: online marketing ✔

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The unwanted and unsolicited commercial e-mails that clog up e-mailboxes of users is classified as?

Option A: invasion of privacy

Option B: spam

Option C: virus

Option D: deception

Correct Answer: spam ✔

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The web of computer networks that connects users from all around the world to interact with each other is classified as?

Option A: interactive net

Option B: internet

Option C: intranet

Option D: extranet

Correct Answer: internet ✔

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The potential profitable but less loyal group is of?

Option A: Butterflies

Option B: Strangers

Option C: True friends

Option D: Barnacles

Correct Answer: Butterflies ✔

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The group of online social communities such as virtual worlds, social networking sites and blogs where people exchange opinions is classified as?

Option A: inbound social networks

Option B: outbound social networks

Option C: offline social networks

Option D: online social networks

Correct Answer: online social networks ✔

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The companies that buy and sell only on the internet are classified as?

Option A: premium companies

Option B: direct companies

Option C: click only companies

Option D: click and mortar companies

Correct Answer: click only companies ✔

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The marketing of products done by companies by placing ordering and information machines is called?

Option A: kiosk marketing

Option B: offline marketing

Option C: telephone marketing

Option D: direct response TV marketing

Correct Answer: kiosk marketing ✔

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The customer classification depends on?

Option A: Potential profitability

Option B: Projected loyalty

Option C: Both a and b

Option D: None of above

Correct Answer: Both a and b ✔

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The particular communication that must be achieve within definite target audience within specific time is classified as?

Option A: message decision

Option B: media decision

Option C: advertising objective

Option D: advertising evaluation

Correct Answer: advertising objective ✔

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Firm’s performance can be better measured by?

Option A: Current sales

Option B: Customer equity

Option C: Market share

Option D: Both a and b

Correct Answer: Market share ✔

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The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as?

Option A: inbound advertising

Option B: outbound advertising

Option C: online advertising

Option D: buzz advertising

Correct Answer: online advertising ✔

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The process of selecting the segments to serve by offering product is referred as?

Option A: Market segmentation

Option B: Targeting

Option C: Marketing

Option D: Both a and b

Correct Answer: Targeting ✔

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The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?

Option A: product invention

Option B: communication invention

Option C: joint invention

Option D: ownership adaptation

Correct Answer: product invention ✔

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The kind of online marketing domain which is initiated by business to target consumers is classified as?

Option A: business to consumer domain

Option B: business to business domain

Option C: consumer to business domain

Option D: consumer to consumer domain

Correct Answer: business to consumer domain ✔

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The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called?

Option A: kiosk marketing

Option B: offline marketing

Option C: telephone marketing

Option D: direct response TV marketing

Correct Answer: direct response TV marketing ✔

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The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?

Option A: consumer to business domain

Option B: consumer to consumer domain

Option C: business to consumer domain

Option D: business to business domain

Correct Answer: consumer to consumer domain ✔

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The direct marketing through which products are sold directly to customer on phone call is classified as?

Option A: telephone marketing

Option B: online marketing

Option C: offline marketing

Option D: None of these

Correct Answer: online marketing ✔

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The kind of marketing through which company connect with targeted segments on one to one interaction basis is classified as?

Option A: event marketing

Option B: stress marketing

Option C: direct marketing

Option D: indirect marketing

Correct Answer: direct marketing ✔

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The Website build to engage customers from different places to move them closer for marketing outcome is classified as?

Option A: corporate website

Option B: marketing website

Option C: branding website

Option D: viral website

Correct Answer: marketing website ✔

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The countries having raw material exporting economic structure are?

Option A: Saudi Arabia and Chile

Option B: Brazil and China

Option C: United States and Japan

Option D: India

Correct Answer: Brazil and China ✔

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The classic example of economic community is?

Option A: World Bank

Option B: international monetary fund

Option C: European Union

Option D: all of above

Correct Answer: European Union ✔

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The companies that practice online marketing into their traditional operations are classified as?

Option A: premium companies

Option B: direct companies

Option C: click only companies

Option D: click and mortar companies

Correct Answer: click and mortar companies ✔

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The kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called?

Option A: direct mail marketing

Option B: kiosk marketing

Option C: catalog marketing

Option D: premium marketing

Correct Answer: direct mail marketing ✔

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The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called?

Option A: premium database

Option B: customer database

Option C: event database

Option D: rebate database

Correct Answer: customer database ✔

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The forms of direct marketing includes?

Option A: direct mail marketing

Option B: catalog marketing

Option C: personal selling

Option D: all of above

Correct Answer: all of above ✔

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The ‘Champion’ segments market according to the benefits consumers seek in their athletic wear is an example of?

Option A: geographic segmentation

Option B: income segmentation

Option C: psychographic segmentation

Option D: benefit segmentation

Correct Answer: benefit segmentation ✔

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The way of entering into foreign markets by partnering with other firms to produce any market offering is called?

Option A: exporting

Option B: importing

Option C: joint venturing

Option D: licensing

Correct Answer: joint venturing ✔

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Segmentation of international markets such as amount of bureaucracy in a country is an example of?

Option A: geographic location

Option B: cultural factors

Option C: economic factors

Option D: political and legal factors

Correct Answer: political and legal factors ✔

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Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as?

Option A: raw material exporting economies

Option B: subsistence economies

Option C: emerging economies

Option D: industrial economies

Correct Answer: subsistence economies ✔

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The market which is segmented on the basis of usage rate of product such as ‘light, medium and heavy users’ of the products is considered as?

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: behavioral segmentation ✔

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The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as?

Option A: contract manufacturing

Option B: joint ownership

Option C: management contracting

Option D: investment ownership

Correct Answer: management contracting ✔

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The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: demographic segmentation ✔

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The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called?

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: segmented marketing ✔

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Segmentation of international markets on the basis of overall economic development is an example of?

Option A: geographic location

Option B: cultural factors

Option C: economic factors

Option D: political and legal factors

Correct Answer: economic factors ✔

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The market segmented on the basis of usage rates such as ‘heavy user’ or ‘light user’ is classified as?

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: behavioral segmentation ✔

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The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

Option A: straight product marketing

Option B: product adaptation marketing

Option C: standardized global marketing

Option D: adapted global marketing

Correct Answer: standardized global marketing ✔

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The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as?

Option A: contract manufacturing

Option B: joint ownership

Option C: management contracting

Option D: investment ownership

Correct Answer: joint ownership ✔

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The Coca-Cola’s “Good Morning” campaign promotes consumption of soft drink in morning is an example of?

Option A: geographic segmentation

Option B: income segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: behavioral segmentation ✔

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The segmentation of the market having similar buying behaviors but located in different countries?

Option A: intermarket segmentation

Option B: intramarket segmentation

Option C: international market

Option D: domestic markets

Correct Answer: intermarket segmentation ✔

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The marketing strategy which focuses on ‘common characteristics’ of needs of consumers is called?

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: mass marketing ✔

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The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called?

Option A: joint venturing

Option B: licensing

Option C: exporting

Option D: importing

Correct Answer: licensing ✔

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The product strategy according to which product is marketed without any change in foreign market is classified as?

Option A: product adaptation

Option B: straight product extension

Option C: product invention

Option D: communication adaptation

Correct Answer: straight product extension ✔

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The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

Option A: straight product marketing

Option B: product adaptation marketing

Option C: standardized global marketing

Option D: adapted global marketing

Correct Answer: adapted global marketing ✔

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The group of nations that are gathered to work for common goals in regulation of international level trade is called?

Option A: socio-economic community

Option B: economic community

Option C: geographical community

Option D: geo-political community

Correct Answer: economic community ✔

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The market which is segmented on the basis of ‘readiness stage’ is best classified as?

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: behavioral segmentation ✔

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In United States, Procter and Gamble sells six different detergent brands is an example of?

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: segmented marketing ✔

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In market segmentation evaluation, the factors must be considered are?

Option A: segment size and growth

Option B: segment structural attractiveness

Option C: company objective and resources

Option D: all of above

Correct Answer: all of above ✔

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If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: mass marketing ✔

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The way of entering foreign markets by setting up foreign manufacturing facilities is classified as?

Option A: direct investment

Option B: indirect investment

Option C: union ownership

Option D: export union

Correct Answer: direct investment ✔

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The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as?

Option A: product adaptation

Option B: straight product extension

Option C: dual adaptation

Option D: communication adaptation

Correct Answer: dual adaptation ✔

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The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as?

Option A: investment ownership

Option B: contract manufacturing

Option C: joint ownership

Option D: management contracting

Correct Answer: contract manufacturing ✔

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The market divided on the basis of social class as ‘lower lowers, upper lowers and middle class’ is example of?

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: psychographic segmentation ✔

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The strategy which does not after the large market to capture smaller share is called?

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: niche marketing ✔

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The way of selling goods produced in home country with little modification or no modification into foreign market is classified as?

Option A: exporting

Option B: importing

Option C: joint venturing

Option D: licensing

Correct Answer: exporting ✔

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A company’s targeting strategy depends on?

Option A: the product life cycle stage

Option B: the product growth cycle stage

Option C: a company’s internal equity

Option D: the company’s external equity

Correct Answer: the product life cycle stage ✔

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The market segmented on the basis of ‘loyalty status of customers toward brands’ is best classified as?

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: behavioral segmentation ✔

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The division of market on the basis of separate needs and behaviors is called?

Option A: market segmentation

Option B: targeting

Option C: differentiation

Option D: positioning

Correct Answer: market segmentation ✔

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The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?

Option A: product adaptation

Option B: straight product extension

Option C: dual adaptation

Option D: communication adaptation

Correct Answer: product adaptation ✔

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The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as?

Option A: product adaptation

Option B: straight product extension

Option C: dual adaptation

Option D: communication adaptation

Correct Answer: product adaptation ✔

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The segment that could be reached easily and well served is considered as?

Option A: attainable segment

Option B: measureable segment

Option C: accessible segment

Option D: substantial segment

Correct Answer: accessible segment ✔

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The kind of product mix and marketing mix which appeals large number of buyers is called?

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: mass marketing ✔

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The ‘market segmentation’ includes?

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: all of above

Correct Answer: all of above ✔

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The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?

Option A: attainable segment

Option B: measureable segment

Option C: accessible segment

Option D: substantial segment

Correct Answer: measureable segment ✔

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The countries having industrial economic structure are?

Option A: Saudi Arabia and Chile

Option B: Brazil and China

Option C: United States and Japan

Option D: both a and b

Correct Answer: United States and Japan ✔

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The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as?

Option A: whole strategic view

Option B: whole channel view

Option C: whole product adaptation

Option D: whole communication adaptation

Correct Answer: whole channel view ✔

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The Royal Caribbean hotel chain which targets families and high energy couples is an example of?

Option A: geographic segmentation

Option B: income segmentation

Option C: psycho graphic segmentation

Option D: behavioral segmentation

Correct Answer: psycho graphic segmentation ✔

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The Toyota Corporation which produces several different brands of cars is an example of?

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: segmented marketing ✔

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Niche marketing helps more in?

Option A: smaller firms

Option B: larger firms

Option C: business giants

Option D: retail store

Correct Answer: smaller firms ✔

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The companies that targets market very narrowly is called?

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: micromarketing ✔

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The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called?

Option A: global firm

Option B: expanding firm

Option C: premium firm

Option D: challenger firm

Correct Answer: global firm ✔

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