Designing And Managing Services MCQs

Option A: customer groups

Option B: customer needs

Option C: technology

Option D: all of the above

Correct Answer: all of the above ✔

Option A: demand side

Option B: supply side

Option C: complementary side

Option D: descriptive side

Correct Answer: demand side ✔

Option A: interactive marketing

Option B: internal marketing

Option C: external marketing

Option D: descriptive marketing

Correct Answer: internal marketing ✔

Option A: descriptive marketing

Option B: interactive marketing

Option C: internal marketing

Option D: external marketing

Correct Answer: external marketing ✔

Option A: reliability and empathy

Option B: responsiveness

Option C: assurance and tangibles

Option D: all of the above

Correct Answer: all of the above ✔

Option A: government sector

Option B: private non-profit sector

Option C: manufacturing sector

Option D: business sector

Correct Answer: business sector ✔

Option A: empathy services

Option B: value-augmenting services

Option C: facilitating services

Option D: assurance services

Correct Answer: value-augmenting services ✔

Option A: tangible goods with accompanying services

Option B: pure tangible goods

Option C: pure services

Option D: major service with minor goods

Correct Answer: tangible goods with accompanying services ✔

Option A: complementary pricing

Option B: differential pricing

Option C: reservation pricing

Option D: non-peak pricing

Correct Answer: differential pricing ✔

Option A: minor qualities

Option B: search qualities

Option C: credence qualities

Option D: experience qualities

Correct Answer: credence qualities ✔

Option A: pure services

Option B: major service with minor goods

Option C: tangible goods with accompanying services

Option D: pure tangible goods

Correct Answer: tangible goods with accompanying services ✔

Option A: tangible goods with accompanying services

Option B: pure tangible goods

Option C: pure services

Option D: major service with minor goods

Correct Answer: pure tangible goods ✔

Option A: variability and inseparability

Option B: intangibility

Option C: perishability

Option D: all of the above

Correct Answer: all of the above ✔

Option A: government sector

Option B: private non-profit sector

Option C: manufacturing sector

Option D: business sector

Correct Answer: private non-profit sector ✔

Option A: interactive service package

Option B: descriptive service package

Option C: primary service package

Option D: secondary service package

Correct Answer: primary service package ✔

Option A: $80

Option B: $165

Option C: $15

Option D: $85

Correct Answer: $80 ✔

Option A: minor qualities

Option B: search qualities

Option C: credence qualities

Option D: experience qualities

Correct Answer: experience qualities ✔

Option A: pure tangible goods

Option B: pure services

Option C: tangible goods with accompanying services

Option D: major service with minor goods

Correct Answer: pure services ✔

Option A: descriptive side

Option B: demand side

Option C: supply side

Option D: complementary side

Correct Answer: supply side ✔

Option A: purchase cycle cost

Option B: cost of responsiveness

Option C: life cycle cost

Option D: assurance cost

Correct Answer: life cycle cost ✔

Option A: interactive marketing

Option B: internal marketing

Option C: external marketing

Option D: descriptive marketing

Correct Answer: interactive marketing ✔

Option A: empathy

Option B: reliability

Option C: responsiveness

Option D: assurance

Correct Answer: reliability ✔

Option A: empathy services

Option B: value-augmenting services

Option C: facilitating services

Option D: assurance services

Correct Answer: facilitating services ✔

Option A: search qualities

Option B: credence qualities

Option C: experience qualities

Option D: minor qualities

Correct Answer: search qualities ✔

Option A: service

Option B: product

Option C: co-branding

Option D: None of the above

Correct Answer: service ✔

Option A: government sector

Option B: private non-profit sector

Option C: manufacturing sector

Option D: business sector

Correct Answer: government sector ✔

Option A: government sector

Option B: private non-profit sector

Option C: manufacturing sector

Option D: business sector

Correct Answer: manufacturing sector ✔

Option A: tangible goods with accompanying services

Option B: pure tangible goods

Option C: pure services

Option D: major service with minor goods

Correct Answer: major service with minor goods ✔

Option A: responsiveness

Option B: assurance

Option C: empathy

Option D: reliability

Correct Answer: responsiveness ✔