Developing Marketing Strategies And Plans MCQs

Option A: non-switchers

Option B: switchers

Option C: non-shifting loyal

Option D: shifting loyal

Correct Answer: switchers ✔

Option A: innovators

Option B: thinkers

Option C: achievers

Option D: strivers

Correct Answer: strivers ✔

Option A: market penetration pricing

Option B: market skimming pricing

Option C: quality leadership pricing

Option D: push pricing strategy

Correct Answer: market penetration pricing ✔

Option A: interactive

Option B: augmented

Option C: elastic

Option D: inelastic

Correct Answer: elastic ✔

Option A: cash rebates

Option B: special customer pricing

Option C: loss leader pricing

Option D: special event pricing

Correct Answer: special event pricing ✔

Option A: quality costs

Option B: augmented costs

Option C: variable costs

Option D: fixed costs

Correct Answer: fixed costs ✔

Option A: non-functional discount

Option B: discount

Option C: quantity discount

Option D: descriptive discount

Correct Answer: discount ✔

Option A: $30.00

Option B: $25.50

Option C: $19.50

Option D: $22.50

Correct Answer: $19.50 ✔

Option A: location pricing

Option B: channel pricing

Option C: customer segment pricing

Option D: product-form pricing

Correct Answer: channel pricing ✔

Option A: offset

Option B: buy back arrangement

Option C: barter

Option D: compensation deal

Correct Answer: offset ✔

Option A: non-predatory pricing

Option B: predatory pricing

Option C: descriptive pricing

Option D: augmented pricing

Correct Answer: predatory pricing ✔

Option A: fixed costs

Option B: total costs

Option C: augmented costs

Option D: variable costs

Correct Answer: total costs ✔

Option A: maximum market skimming

Option B: maximum market share

Option C: maximum current profit

Option D: survival

Correct Answer: survival ✔

Option A: demand inelastic items

Option B: specialty items

Option C: public utilities

Option D: slower moving items

Correct Answer: public utilities ✔

Option A: unbundling

Option B: delayed quotation pricing

Option C: reduction of discounts

Option D: reduction of discounts

Correct Answer: reduction of discounts ✔

Option A: target return price

Option B: value pricing

Option C: perceived pricing

Option D: target markup price

Correct Answer: target return price ✔

Option A: $33.75

Option B: $30.75

Option C: $25.75

Option D: $28.75

Correct Answer: $25.75 ✔

Option A: value pricing

Option B: perceived pricing

Option C: going rate pricing

Option D: high low pricing

Correct Answer: going rate pricing ✔

Option A: channel pricing

Option B: customer segment pricing

Option C: product form pricing

Option D: image pricing

Correct Answer: customer segment pricing ✔

Option A: One seller, many buyers

Option B: One buyer, many sellers

Option C: many sellers, many buyers

Option D: one buyer, one seller

Correct Answer: One buyer, many sellers ✔

Option A: loss leader pricing

Option B: cash rebates

Option C: low interest pricing

Option D: all of the above

Correct Answer: cash rebates ✔

Option A: special customer pricing

Option B: special event pricing

Option C: loss leader pricing

Option D: cash rebates

Correct Answer: special customer pricing ✔

Option A: price functionality

Option B: price rebates

Option C: price discrimination

Option D: price leadership

Correct Answer: price discrimination ✔

Option A: customer segment pricing

Option B: product-form pricing

Option C: location pricing

Option D: channel pricing

Correct Answer: location pricing ✔

Option A: oligopolistic discount

Option B: equalizing discount

Option C: offset discount

Option D: seasonal discount

Correct Answer: seasonal discount ✔

Option A: allowance

Option B: offset discount

Option C: seasonal discount

Option D: equalizing discount

Correct Answer: allowance ✔

Option A: cost inflation

Option B: over demand

Option C: anticipatory pricing

Option D: predatory pricing

Correct Answer: predatory pricing ✔

Option A: push pricing strategy

Option B: market penetration pricing

Option C: market skimming pricing

Option D: quality leadership pricing

Correct Answer: market skimming pricing ✔

Option A: non-functional discount

Option B: discount

Option C: quantity discount

Option D: descriptive discount

Correct Answer: discount ✔

Option A: ascending trade

Option B: sealed trade

Option C: countertrade

Option D: descending trade

Correct Answer: countertrade ✔

Option A: second-degree price discrimination

Option B: first-degree price discrimination

Option C: third-degree discrimination

Option D: fourth-degree discrimination

Correct Answer: first-degree price discrimination ✔

Option A: English auctions

Option B: Dutch auctions

Option C: Sealed-bid auctions

Option D: all of the above

Correct Answer: all of the above ✔

Option A: $62.50

Option B: $65.50

Option C: $69.50

Option D: $75.50

Correct Answer: $62.50 ✔

Option A: markup demand

Option B: unit cost

Option C: markup cost

Option D: markup price

Correct Answer: markup price ✔

Option A: markup demand

Option B: unit cost

Option C: markup cost

Option D: markup price

Correct Answer: unit cost ✔

Option A: perceived pricing

Option B: everyday low pricing

Option C: high low pricing

Option D: value pricing

Correct Answer: everyday low pricing ✔

Option A: determining demand

Option B: select pricing objective

Option C: analyzing prices of competitor’s

Option D: estimating costs

Correct Answer: select pricing objective ✔

Option A: $2.33

Option B: $3.33

Option C: $4.33

Option D: $5.33

Correct Answer: $2.33 ✔

Option A: upward

Option B: downward

Option C: leftward

Option D: rightward

Correct Answer: upward ✔

Option A: $45.25

Option B: $40.25

Option C: $36.25

Option D: $32.25

Correct Answer: $32.25 ✔

Option A: stable

Option B: high

Option C: low

Option D: constant

Correct Answer: high ✔

Option A: low-quality trap

Option B: fragile-market-share trap

Option C: shallow-pockets trap

Option D: price-war traps

Correct Answer: low-quality trap ✔

Option A: low-quality trap

Option B: fragile-market-share trap

Option C: shallow-pockets trap

Option D: price-war traps

Correct Answer: fragile-market-share trap ✔

Option A: every day competitive industry

Option B: oligopolistic industry

Option C: monopolistic industry

Option D: pure competition industry

Correct Answer: oligopolistic industry ✔

Option A: barter

Option B: compensation deal

Option C: offset

Option D: buy back arrangement

Correct Answer: barter ✔

Option A: equalizing-bid auctions

Option B: descending bids auction

Option C: ascending bids auctions

Option D: sealed-bid auctions

Correct Answer: sealed-bid auctions ✔

Option A: second-degree price discrimination

Option B: first-degree price discrimination

Option C: third-degree discrimination

Option D: fourth-degree discrimination

Correct Answer: second-degree price discrimination ✔

Option A: English auctions

Option B: Dutch auctions

Option C: equalizing-bid auctions

Option D: Australian auctions

Correct Answer: English auctions ✔

Option A: First degree

Option B: Second degree

Option C: Third degree

Option D: Fourth degree

Correct Answer: Third degree ✔

Option A: average costs

Option B: fixed costs

Option C: variable costs

Option D: discounted costs

Correct Answer: average costs ✔

Option A: target profit pricing

Option B: break-even pricing

Option C: perceived value pricing

Option D: target return pricing

Correct Answer: perceived value pricing ✔

Option A: demand

Option B: supply

Option C: cost

Option D: discount and allowance

Correct Answer: demand ✔

Option A: interactive

Option B: augmented

Option C: elastic

Option D: inelastic

Correct Answer: elastic ✔

Option A: total costs

Option B: augmented costs

Option C: variable costs

Option D: fixed costs

Correct Answer: variable costs ✔

Option A: 5333

Option B: 6333

Option C: 7333

Option D: 4333

Correct Answer: 5333 ✔

Option A: $18,000

Option B: $16,000

Option C: $340,000

Option D: $34,000

Correct Answer: $34,000 ✔

Option A: offset

Option B: buy back arrangement

Option C: barter

Option D: compensation deal

Correct Answer: compensation deal ✔

Option A: loss leader pricing

Option B: cash rebates

Option C: special customer pricing

Option D: special event pricing

Correct Answer: loss leader pricing ✔

Option A: break-even pricing

Option B: perceived value pricing

Option C: target return pricing

Option D: value pricing

Correct Answer: value pricing ✔

Option A: reduction of discounts

Option B: unbundling

Option C: delayed quotation pricing

Option D: escalator clauses

Correct Answer: delayed quotation pricing ✔

Option A: seasonal allowances

Option B: trade-off allowances

Option C: promotional allowances

Option D: trade-in allowances

Correct Answer: promotional allowances ✔

Option A: employees’ salaries

Option B: labor wages

Option C: fixed costs

Option D: variable costs

Correct Answer: fixed costs ✔

Option A: supply

Option B: cost

Option C: discount and allowance

Option D: demand

Correct Answer: cost ✔

Option A: season pricing

Option B: emergency pricing

Option C: channel pricing

Option D: time pricing

Correct Answer: time pricing ✔

Option A: escalator clauses

Option B: reduction of discounts

Option C: unbundling

Option D: delayed quotation pricing

Correct Answer: escalator clauses ✔

Option A: price-war traps

Option B: shallow-pockets traps

Option C: low-quality traps

Option D: all of above

Correct Answer: all of above ✔

Option A: analyzing prices of competitor’s

Option B: estimating costs

Option C: determining demand

Option D: select pricing objective

Correct Answer: select pricing objective ✔

Option A: markup pricing

Option B: target return pricing

Option C: target return costing

Option D: markup costing

Correct Answer: target return pricing ✔

Option A: reduction of discounts

Option B: unbundling

Option C: delayed quotation pricing

Option D: escalator clauses

Correct Answer: unbundling ✔

Option A: fourth-degree discrimination

Option B: second-degree price discrimination

Option C: first-degree price discrimination

Option D: third-degree discrimination

Correct Answer: third-degree discrimination ✔

Option A: experience curve

Option B: learning curve

Option C: observational curve

Option D: both A and B

Correct Answer: both A and B ✔

Option A: high low pricing

Option B: value pricing

Option C: perceived pricing

Option D: everyday low pricing

Correct Answer: everyday low pricing ✔

Option A: barter

Option B: compensation deal

Option C: offset

Option D: buy back arrangement

Correct Answer: barter ✔

Option A: One seller, many buyers

Option B: One buyer, many sellers

Option C: many sellers, many buyers

Option D: None of above

Correct Answer: One seller, many buyers ✔

Option A: Australian auctions

Option B: English auctions

Option C: Dutch auctions

Option D: Sealed-bid auctions

Correct Answer: Dutch auctions ✔

Option A: image pricing

Option B: channel pricing

Option C: customer segment pricing

Option D: product-form pricing

Correct Answer: image pricing ✔

Option A: unit cost

Option B: break-even volume

Option C: target return price

Option D: target return cost

Correct Answer: break-even volume ✔

Option A: non-functional discount

Option B: functional discount

Option C: quantity discount

Option D: descriptive discount

Correct Answer: functional discount ✔

Option A: current product in current market

Option B: current products in new market

Option C: new products for new markets

Option D: new products in new market

Correct Answer: current product in current market ✔

Option A: Three phases

Option B: Four phases

Option C: Five phases

Option D: Six phases

Correct Answer: Three phases ✔

Option A: pricing collaborations

Option B: transport alliances

Option C: room service alliances

Option D: special discounts

Correct Answer: pricing collaborations ✔

Option A: providing the value

Option B: choosing the value

Option C: making the value

Option D: communicating the value

Correct Answer: providing the value ✔

Option A: new products in new market

Option B: current product in current market

Option C: new products in current markets

Option D: new products for new markets

Correct Answer: new products in current markets ✔

Option A: strategic market definition

Option B: financial market definition

Option C: target market definition

Option D: business analysis definition

Correct Answer: strategic market definition ✔

Option A: procurement

Option B: technology development

Option C: infrastructure of firm

Option D: all of the above

Correct Answer: all of the above ✔

Option A: determining specific features

Option B: determining product price

Option C: determining product inventory

Option D: both A and B

Correct Answer: both A and B ✔

Option A: customer acquisition process

Option B: the new-offering process

Option C: customer relationship management

Option D: the strategic management process

Correct Answer: customer relationship management ✔

Option A: Four support activities

Option B: Five support activities

Option C: Six support activities

Option D: Seven support activates

Correct Answer: Four support activities ✔

Option A: choosing the value

Option B: communicating the value

Option C: providing the value

Option D: making the superior product

Correct Answer: making the superior product ✔

Option A: strategic marketing plan

Option B: market opportunities

Option C: tactical marketing plan

Option D: firm’s financial plan

Correct Answer: tactical marketing plan ✔

Option A: division level

Option B: business level

Option C: corporate level

Option D: decision level

Correct Answer: division level ✔

Option A: organization

Option B: company

Option C: conglomerate

Option D: diversified market

Correct Answer: organization ✔

Option A: utilizing the social media sources

Option B: utilizing raw materials

Option C: utilizing the competencies

Option D: utilizing the capabilities

Correct Answer: utilizing the social media sources ✔

Option A: support activities

Option B: primary activities

Option C: financial activities

Option D: supplying activities

Correct Answer: support activities ✔

Option A: communicating the value

Option B: providing the value

Option C: making the superior product

Option D: choosing the value

Correct Answer: communicating the value ✔

Option A: corporate plan

Option B: strategic plan

Option C: marketing plan

Option D: marketing objective

Correct Answer: marketing plan ✔

Option A: the market-sensing process

Option B: the customer acquisition process

Option C: the fulfill management process

Option D: the new-offering process

Correct Answer: the market-sensing process ✔

Option A: extensive growth

Option B: intensive growth

Option C: integrative growth

Option D: disintegrative growth

Correct Answer: intensive growth ✔

Option A: supply chain

Option B: value chain

Option C: product chain

Option D: marketing chain

Correct Answer: supply chain ✔

Option A: primary activities

Option B: marketing activities

Option C: financial activities

Option D: raw material activities

Correct Answer: primary activities ✔