Developing Marketing Strategies And Plans MCQs

Option A: environmental threat

Option B: environmental opportunity

Option C: environmental strength

Option D: environmental weakness

Correct Answer: environmental threat ✔

Option A: service alliance

Option B: product alliance

Option C: logistic alliances

Option D: pricing collaborations

Correct Answer: product alliance ✔

Option A: segmentation

Option B: targeting

Option C: positioning

Option D: all of the above

Correct Answer: all of the above ✔

Option A: customer acquisition process

Option B: market sensing process

Option C: CRM process

Option D: all of the above

Correct Answer: all of the above ✔

Option A: business unit level

Option B: division level

Option C: decision level

Option D: corporate level

Correct Answer: business unit level ✔

Option A: strategic level

Option B: tactical level

Option C: organizational level

Option D: both A and B

Correct Answer: both A and B ✔

Option A: corporate planning

Option B: division planning

Option C: business planning

Option D: product planning

Correct Answer: corporate planning ✔

Option A: strategy

Option B: objective

Option C: management

Option D: alliances

Correct Answer: strategy ✔

Option A: current product in current market

Option B: new products for new markets

Option C: new products in new market

Option D: new products in current markets

Correct Answer: new products for new markets ✔

Option A: source of competitive advantage

Option B: perceived benefits

Option C: variety of markets

Option D: easy imitation

Correct Answer: easy imitation ✔

Option A: marketing activities

Option B: financial activities

Option C: raw materials

Option D: primary activities

Correct Answer: primary activities ✔

Option A: Two

Option B: Three

Option C: Four

Option D: Five

Correct Answer: Four ✔

Option A: Four primary activities

Option B: Five primary activities

Option C: Six primary activities

Option D: Seven primary activities

Correct Answer: Five primary activities ✔

Option A: customer relationship management

Option B: the strategic management process

Option C: customer acquisition process

Option D: the new-offering process

Correct Answer: customer acquisition process ✔

Option A: current products in new market

Option B: new products for new markets

Option C: new products in new market

Option D: current product in current market

Correct Answer: current products in new market ✔

Option A: the fulfill management process

Option B: customer acquisition process

Option C: customer relationship management

Option D: corporate goals

Correct Answer: the fulfill management process ✔

Option A: product alliance

Option B: promotional alliance

Option C: pricing collaborations

Option D: financial alliances

Correct Answer: financial alliances ✔

Option A: external environment

Option B: market environment

Option C: internal environment

Option D: product environment

Correct Answer: internal environment ✔

Option A: product alliance

Option B: logistic alliances

Option C: service alliance

Option D: market collaborations

Correct Answer: product alliance ✔

Option A: tactical marketing plan

Option B: strategic marketing plan

Option C: firm’s financial plan

Option D: market opportunities

Correct Answer: strategic marketing plan ✔

Option A: goal formulation

Option B: goal achievement

Option C: goal hierarchy

Option D: quantitative objective

Correct Answer: goal formulation ✔

Option A: target market definition

Option B: strategic market definition

Option C: financial market definition

Option D: business analysis definition

Correct Answer: target market definition ✔

Option A: corporate planning

Option B: tactical planning

Option C: strategic planning

Option D: financial planning

Correct Answer: corporate planning ✔

Option A: logistic alliance

Option B: production alliances

Option C: raw materials alliance

Option D: employee alliances

Correct Answer: logistic alliance ✔

Option A: product alliance

Option B: service alliances

Option C: promotional alliances

Option D: logistic alliances

Correct Answer: promotional alliances ✔

Option A: business realignment

Option B: business workflow

Option C: cross functional teams

Option D: various department strategies

Correct Answer: business realignment ✔

Option A: internal environment

Option B: external environment

Option C: market environment

Option D: product environment

Correct Answer: external environment ✔

Option A: providing superior value

Option B: communicating value

Option C: managing the superior value

Option D: all of the above

Correct Answer: all of the above ✔

Option A: marketing plan

Option B: business plan

Option C: financial plan

Option D: corporate plan

Correct Answer: marketing plan ✔

Option A: the customer acquisition process

Option B: the new-offering process

Option C: the product-sensing process

Option D: the fulfill management process

Correct Answer: the new-offering process ✔

Option A: extensive growth

Option B: integrative growth

Option C: diversification growth

Option D: downsizing the business

Correct Answer: diversification growth ✔

Option A: marketing opportunity

Option B: production opportunity

Option C: new market

Option D: new customers

Correct Answer: marketing opportunity ✔

Option A: value chain

Option B: delivery network

Option C: supply chain

Option D: value delivery network

Correct Answer: value chain ✔

Option A: integrative growth

Option B: disintegrative growth

Option C: extensive growth

Option D: intensive growth

Correct Answer: integrative growth ✔

Option A: scenario analysis

Option B: market analysis

Option C: segmentation analysis

Option D: targeted factors

Correct Answer: scenario analysis ✔

Option A: corporate level

Option B: division level

Option C: business unit

Option D: decision level

Correct Answer: corporate level ✔

Option A: choosing the value

Option B: providing the value

Option C: communicating the value

Option D: making the superior product

Correct Answer: choosing the value ✔

Option A: marketing strategy

Option B: technology strategy

Option C: sourcing strategy

Option D: all of the above

Correct Answer: all of the above ✔