Direct And Online Marketing MCQs

Option A: late majority

Option B: early majority

Option C: laggard

Option D: early adopter

Correct Answer: laggard ✔

Option A: test marketing

Option B: One channel marketing

Option C: penetration marketing

Option D: individual marketing

Correct Answer: test marketing ✔

Option A: product classes

Option B: product forms

Option C: branding

Option D: product perception

Correct Answer: product forms ✔

Option A: sales concept

Option B: product idea

Option C: product image

Option D: customer management

Correct Answer: product image ✔

Option A: internal sources

Option B: external sources

Option C: product lines extension

Option D: both a and b

Correct Answer: both a and b ✔

Option A: communication tools

Option B: communication channels

Option C: communication functions

Option D: communication parties

Correct Answer: communication functions ✔

Option A: negative

Option B: continuously rising

Option C: higher

Option D: declining

Correct Answer: negative ✔

Option A: online media

Option B: print media

Option C: broadcast media

Option D: display media

Correct Answer: print media ✔

Option A: innovators

Option B: early adopters

Option C: middle majority customers

Option D: laggards

Correct Answer: early adopters ✔

Option A: emotional appeal

Option B: rational appeal

Option C: moral appeal

Option D: irrational appeal

Correct Answer: emotional appeal ✔

Option A: relative advantage

Option B: complexity

Option C: communicability

Option D: compatibility

Correct Answer: complexity ✔

Option A: product concept

Option B: production phase

Option C: production screening

Option D: raw-material screening

Correct Answer: product concept ✔

Option A: product idea

Option B: product image

Option C: customer management

Option D: none of the above

Correct Answer: product idea ✔

Option A: physiological needs

Option B: self-actualization needs

Option C: esteem needs

Option D: all of above

Correct Answer: all of above ✔

Option A: communication tools

Option B: communication channels

Option C: communication functions

Option D: communication parties

Correct Answer: communication tools ✔

Option A: need recognition

Option B: information search

Option C: purchase decision

Option D: both b and c

Correct Answer: purchase decision ✔

Option A: communication functions

Option B: communication parties

Option C: communication tools

Option D: communication channels

Correct Answer: communication parties ✔

Option A: develop market strategy

Option B: develop a testing technique

Option C: develop intermediaries

Option D: develop logistic network

Correct Answer: develop market strategy ✔

Option A: channeling stages

Option B: buyer readiness stage

Option C: channel designing stages

Option D: strategic stages

Correct Answer: buyer readiness stage ✔

Option A: satisfied

Option B: dissatisfied

Option C: delighted

Option D: none of above

Correct Answer: satisfied ✔

Option A: Leading marketing

Option B: buzz marketing

Option C: online marketing

Option D: none of the above

Correct Answer: buzz marketing ✔

Option A: complex buoying behavior

Option B: variety seeking buying behavior

Option C: dissonance reducing buying behavior

Option D: habitual buying behavior

Correct Answer: complex buoying behavior ✔