Identifying Market Segments And Targets MCQs

Option A: measureable

Option B: accessible and substantial

Option C: actionable and differential

Option D: loyalty and switching patterns

Correct Answer: loyalty and switching patterns ✔

Option A: mass marketing

Option B: niche marketing

Option C: individual marketing

Option D: profitability marketing

Correct Answer: mass marketing ✔

Option A: differentiated marketing

Option B: undifferentiated marketing

Option C: mass marketing

Option D: both A and C

Correct Answer: both A and C ✔

Option A: solution based segmentation

Option B: need based segmentation

Option C: segment identification

Option D: segment attractiveness

Correct Answer: need based segmentation ✔

Option A: shifting loyal

Option B: hard-core loyal

Option C: split loyal

Option D: switchers

Correct Answer: hard-core loyal ✔

Option A: strengths

Option B: weaknesses

Option C: loyalty

Option D: competitor’s brands

Correct Answer: strengths ✔

Option A: consumer motivation

Option B: consumer resources

Option C: consumer solicitation

Option D: both A and B

Correct Answer: both A and B ✔

Option A: segments of one

Option B: customized marketing

Option C: one to one marketing

Option D: all of the above

Correct Answer: all of the above ✔

Option A: solution based segmentation

Option B: need based segmentation

Option C: segment identification

Option D: segment attractiveness

Correct Answer: segment attractiveness ✔

Option A: product specialization

Option B: market specialization

Option C: single product concentration

Option D: mass customization

Correct Answer: product specialization ✔

Option A: product specialization

Option B: market specialization

Option C: single product concentration

Option D: mass customization

Correct Answer: market specialization ✔

Option A: the stretch dimension

Option B: the strength dimension

Option C: the horizontal dimension

Option D: the vertical dimension

Correct Answer: the vertical dimension ✔

Option A: non-believers

Option B: believers

Option C: strivers

Option D: non-strivers

Correct Answer: strivers ✔

Option A: non-believers

Option B: believers

Option C: strivers

Option D: non-strivers

Correct Answer: believers ✔

Option A: actualizes

Option B: non-actualizes

Option C: makers

Option D: non-makers

Correct Answer: actualizes ✔

Option A: strivers

Option B: non-strivers

Option C: non-believers

Option D: believers

Correct Answer: believers ✔

Option A: savvy shoppers

Option B: non-savvy shoppers

Option C: enthusiast

Option D: non-enthusiast

Correct Answer: savvy shoppers ✔

Option A: survivors

Option B: non-survivors

Option C: destroyers

Option D: makers

Correct Answer: survivors ✔

Option A: traditionalist

Option B: savvy shoppers

Option C: overwhelmed

Option D: non-enthusiast

Correct Answer: overwhelmed ✔

Option A: segment profitability

Option B: segment positioning

Option C: acid test segments

Option D: marketing mix

Correct Answer: segment positioning ✔

Option A: mass customization

Option B: individual empowerment

Option C: super segments

Option D: customaries

Correct Answer: super segments ✔

Option A: non-makers

Option B: non-destroyers

Option C: makers

Option D: destroyers

Correct Answer: makers ✔

Option A: acid test

Option B: profitability test

Option C: product positioning strategy

Option D: segment attractiveness

Correct Answer: acid test ✔

Option A: makers

Option B: survivors

Option C: thinkers

Option D: believers

Correct Answer: ✔

Option A: non-traditionalist

Option B: traditionalist

Option C: non-enthusiast

Option D: enthusiast

Correct Answer: traditionalist ✔

Option A: loyalty

Option B: competitor’s brands

Option C: strengths

Option D: weaknesses

Correct Answer: B. competitor’s brands ✔

Option A: micro segment

Option B: niche segments

Option C: super segments

Option D: similar segments

Correct Answer: super segments ✔

Option A: motivators

Option B: non-motivators

Option C: achievers

Option D: non-thinkers

Correct Answer: achievers ✔

Option A: split loyal

Option B: switchers

Option C: shifting loyal

Option D: hard-core loyal

Correct Answer: split loyal ✔

Option A: shifting loyal

Option B: hard-core loyal

Option C: split loyal

Option D: switchers

Correct Answer: shifting loyal ✔

Option A: customized marketing

Option B: mass customization

Option C: customization

Option D: individual empowerment

Correct Answer: customization ✔

Option A: influencer and initiator

Option B: decider

Option C: buyer and user

Option D: all of the above

Correct Answer: all of the above ✔

Option A: non-innovators

Option B: innovators

Option C: non-achievers

Option D: innovators

Correct Answer: innovators ✔

Option A: hard-core loyal

Option B: split loyal

Option C: shifting loyal

Option D: non-switchers

Correct Answer: non-switchers ✔

Option A: individual marketing

Option B: differentiated marketing

Option C: mass marketing

Option D: niche marketing

Correct Answer: differentiated marketing ✔

Option A: segment profitability

Option B: segment positioning

Option C: acid test segments

Option D: marketing mix

Correct Answer: segment profitability ✔

Option A: more total sales

Option B: less total sales

Option C: less total cost

Option D: more total purchases

Correct Answer: more total sales ✔

Option A: strivers

Option B: non-strivers

Option C: non-believers

Option D: believers

Correct Answer: strivers ✔

Option A: segment identification

Option B: segment attractiveness

Option C: solution based segmentation

Option D: need based segmentation

Correct Answer: segment identification ✔

Option A: thinkers

Option B: non-thinkers

Option C: motivators

Option D: non-motivators

Correct Answer: thinkers ✔

Option A: threat of new entrants

Option B: threat of rivalry

Option C: threat of substitute products

Option D: opportunity to alliance

Correct Answer: opportunity to alliance ✔

Option A: single product concentration

Option B: mass customization

Option C: product specialization

Option D: market specialization

Correct Answer: product specialization ✔

Option A: niche

Option B: individuals

Option C: custom group

Option D: costly customization

Correct Answer: niche ✔

Option A: makers

Option B: destroyers

Option C: non-makers

Option D: non-destroyers

Correct Answer: makers ✔

Option A: ideals

Option B: leadership

Option C: achievement

Option D: self-expression

Correct Answer: leadership ✔

Option A: the horizontal dimension

Option B: the vertical dimension

Option C: the stretch dimension

Option D: the strength dimension

Correct Answer: the horizontal dimension ✔

Option A: innovators

Option B: non-innovators

Option C: experiences

Option D: non-achievers

Correct Answer: experiences ✔

Option A: innovators

Option B: non-innovators

Option C: experiences

Option D: non-achievers

Correct Answer: experiences ✔