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Integrated Marketing Channels MCQs

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1

In the supply chain view, the destination point of the company is __________?

Option A: sales agents

Option B: markets

Option C: broker firms

Option D: escalator

Correct Answer: markets ✔


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2

The manufacturer of physical products require channels that are __________?

Option A: delivery channels

Option B: service channels

Option C: sales channel

Option D: all of the above

Correct Answer: all of the above ✔


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3

The types of conflict that can occur in marketing channels of a product does not include _________?

Option A: vertical channel conflict

Option B: horizontal channel conflict

Option C: sealed channel conflict

Option D: multi-channel conflict

Correct Answer: sealed channel conflict ✔


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4

All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as _________?

Option A: conditions of sale

Option B: territorial rights of distributor’s

Option C: territorial rights of producers

Option D: intensive policy

Correct Answer: B. territorial rights of distributor’s ✔


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5

In marketing channels, the channel level of company selling its products only through retailers is classified as __________?

Option A: Two-level channel

Option B: Three-level channel

Option C: One-level channel

Option D: Zero-level channel

Correct Answer: One-level channel ✔


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6

The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?

Option A: vertical channel conflict

Option B: horizontal channel conflict

Option C: sealed channel conflict

Option D: multi-channel conflict

Correct Answer: multi-channel conflict ✔


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7

The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?

Option A: service quality shoppers

Option B: price value customers

Option C: affinity customers

Option D: interactive customers

Correct Answer: service quality shoppers ✔


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8

The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?

Option A: pull strategy

Option B: bundle strategy

Option C: shallow strategy

Option D: push strategy

Correct Answer: pull strategy ✔


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9

The small scale wholesalers that sell products to retailers operating on small scale is classified as _________?

Option A: jobbers

Option B: shoppers

Option C: market stoppers

Option D: brokers

Correct Answer: jobbers ✔


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10

The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?

Option A: one-level channel

Option B: Zero-level channel

Option C: Two-level channel

Option D: Three-level channel

Correct Answer: Zero-level channel ✔


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11

The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?

Option A: demand chain planning

Option B: supply chain planning

Option C: predatory planning

Option D: hybrid planning

Correct Answer: demand chain planning ✔


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12

The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as __________?

Option A: hybrid network

Option B: value network

Option C: functional network

Option D: predatory network

Correct Answer: value network ✔


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13

The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________?

Option A: exclusive distribution

Option B: descriptive distribution

Option C: intensive distribution

Option D: selective distribution

Correct Answer: intensive distribution ✔


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14

The example of horizontal channel conflict between intermediary channels is ________?

Option A: conflict between supplier and producer

Option B: conflict between retailer and end user

Option C: conflict between wholesaler and retailer

Option D: conflict between two retailers

Correct Answer: conflict between two retailers ✔


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15

The channel system of company sells its products directly to its customers is classified as

Option A: direct marketing channel

Option B: indirect marketing channel

Option C: descriptive channels

Option D: functional channels

Correct Answer: direct marketing channel ✔


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16

In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?

Option A: Two-level channel

Option B: Three-level channel

Option C: One-level channel

Option D: Zero-level channel

Correct Answer: Three-level channel ✔


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17

The ways in which channel alternatives differ from each other are __________?

Option A: number of intermediaries

Option B: types of intermediaries

Option C: responsibilities of channel members

Option D: all of the above

Correct Answer: all of the above ✔


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18

The situation when all channel members are called to work together to achieve goal of any one channel is classified as _______?

Option A: channel coordination

Option B: channel conflict

Option C: channel trade release

Option D: channel distributive rights

Correct Answer: channel coordination ✔


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19

The particular set of marketing channels employed by company is classified as _________?

Option A: marketing channel system

Option B: predatory channel system

Option C: discount channel system

Option D: quotation channel system

Correct Answer: marketing channel system ✔


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20

The conflict that can occur between two marketing channels operate at different levels is classified as ________?

Option A: vertical channel conflict

Option B: horizontal channel conflict

Option C: sealed channel conflict

Option D: multi-channel conflict

Correct Answer: vertical channel conflict ✔


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21

The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as ________?

Option A: push strategy

Option B: pull strategy

Option C: bundle strategy

Option D: shallow strategy

Correct Answer: pull strategy ✔


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22

In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as _________?

Option A: merchants

Option B: agents

Option C: facilitators

Option D: terminators

Correct Answer: facilitators ✔


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23

The conflict that can occur between two channels which operate at same level is classified as __________?

Option A: vertical channel conflict

Option B: horizontal channel conflict

Option C: sealed channel conflict

Option D: multi-channel conflict

Correct Answer: horizontal channel conflict ✔


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24

In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as __________?

Option A: facilitators

Option B: terminators

Option C: merchants

Option D: agents

Correct Answer: agents ✔


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25

Considering marketing channels, the examples of merchants are __________?

Option A: retailers and wholesalers

Option B: sales agents and brokers

Option C: transportation companies

Option D: independent warehouses

Correct Answer: retailers and wholesalers ✔


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26

The zero-level channel is also known as __________?

Option A: descriptive channels

Option B: functional channels

Option C: direct marketing channel

Option D: indirect marketing channel

Correct Answer: direct marketing channel ✔


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27

The functions of marketing channels such as storage, title and movement of goods, create flow of activity in __________?

Option A: forward direction

Option B: backward direction

Option C: leftward direction

Option D: rightward direction

Correct Answer: forward direction ✔


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28

The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in ________?

Option A: forward direction

Option B: backward direction

Option C: leftward direction

Option D: rightward direction

Correct Answer: backward direction ✔


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29

The conditions of sales, price policies and territorial rights are all considered as the elements of __________?

Option A: trade-relations mix

Option B: spatial-relations mix

Option C: jobbers-relations mix

Option D: shoppers-relations mix

Correct Answer: trade-relations mix ✔


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30

The intensive distribution strategy works well for the products such as __________?

Option A: designer apparels

Option B: heavy machinery

Option C: real estate

Option D: soft drinks and snacks

Correct Answer: soft drinks and snacks ✔


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31

The example of vertical channel conflict between intermediary channels is

Option A: conflict between wholesaler and retailer

Option B: conflict between two retailers

Option C: conflict between two suppliers

Option D: conflict between more than two sales agents

Correct Answer: conflict between wholesaler and retailer ✔


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32

The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as _________?

Option A: channel trade release

Option B: channel distributive rights

Option C: channel ordination

Option D: channel conflict

Correct Answer: channel conflict ✔


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33

The average waiting time of customer’s to receive receipts of goods bought are classified as _______?

Option A: jobber time

Option B: spatial time

Option C: delivery time

Option D: lot time

Correct Answer: delivery time ✔


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34

The distribution strategy which considers some intermediaries to carry particular product is defined as ________?

Option A: intensive distribution

Option B: selective distribution

Option C: exclusive distribution

Option D: descriptive distribution

Correct Answer: selective distribution ✔


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35

The distribution strategy which leads to limited number of intermediaries is classified as

Option A: exclusive distribution

Option B: descriptive distribution

Option C: intensive distribution

Option D: selective distribution

Correct Answer: exclusive distribution ✔


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36

The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as ________?

Option A: functional resource planning

Option B: predatory resource planning

Option C: enterprise resource planning

Option D: hybrid resource planning

Correct Answer: enterprise resource planning ✔


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37

The level of ease to which it is made easy for the customer’s to buy goods is classified as __________?

Option A: spatial convenience

Option B: lot convenience

Option C: jobber convenience

Option D: interactive convenience

Correct Answer: spatial convenience ✔


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38

The service outputs produced by the customers are ________?

Option A: lot size

Option B: spatial convenience

Option C: waiting and delivery time

Option D: all of the above

Correct Answer: all of the above ✔


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39

The kind of shoppers that care of their spending and buying products wisely are classified as __________?

Option A: affinity customers

Option B: interactive customers

Option C: service ⁄ quality shoppers

Option D: price ⁄ value customers

Correct Answer: price ⁄ value customers ✔


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40

In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as __________?

Option A: facilitators

Option B: terminators

Option C: merchants

Option D: agents

Correct Answer: merchants ✔


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41

The set of interdependent channels that participate in the process of availability of product is classified as __________?

Option A: over demand channels

Option B: marketing channels

Option C: functional channels

Option D: quotation channels

Correct Answer: marketing channels ✔


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42

The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as _________?

Option A: selective policy

Option B: price policy

Option C: trade policy

Option D: distributive policy

Correct Answer: price policy ✔


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43

The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?

Option A: service ⁄ quality shoppers

Option B: price ⁄ value customers

Option C: affinity customers

Option D: interactive customers

Correct Answer: affinity customers ✔


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44

The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?

Option A: bundle strategy

Option B: shallow strategy

Option C: push strategy

Option D: pull strategy

Correct Answer: push strategy ✔


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45

The strategy based on the intermediaries involve in marketing channels do not include __________?

Option A: exclusive distribution

Option B: descriptive distribution

Option C: intensive distribution

Option D: selective distribution

Correct Answer: descriptive distribution ✔


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46

v Considering marketing channels, the examples of facilitators are __________?

Option A: sales agents

Option B: wholesalers

Option C: independent warehouses

Option D: retailers

Correct Answer: independent warehouses ✔


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47

In marketing channels, the level of company selling its products through retailers and wholesalers is classified as _________?

Option A: one-level channel

Option B: Zero-level channel

Option C: Three-level channel

Option D: Two-level channel

Correct Answer: Two-level channel ✔


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48

While considering marketing channels, the examples of agents are _________?

Option A: retailers and wholesalers

Option B: sales agents and brokers

Option C: transportation companies

Option D: independent warehouses

Correct Answer: sales agents and brokers ✔


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49

The intermediaries that perform functions of selling goods of different manufacturers are classified as _______?

Option A: trade channel

Option B: escalator channel

Option C: shallow channels

Option D: predatory channels

Correct Answer: trade channel ✔


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50

The situation when companies use two or more different channels is classified as __________?

Option A: facilitator marketing

Option B: interchanging marketing

Option C: integrated marketing

Option D: multichannel marketing

Correct Answer: multichannel marketing ✔


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51

The unit numbers permitted by channels for a typical customer in one single purchase is classified as _________?

Option A: shopper size

Option B: lot size

Option C: spatial size

Option D: jobber size

Correct Answer: lot size ✔


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52

The guarantees of products by its manufacturers and offer payment terms are classified as _________?

Option A: price policy

Option B: distribution policy

Option C: conditions of sale

Option D: territorial rights

Correct Answer: conditions of sale ✔


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53

Considering marketing channel system, the strategies used by companies to manage intermediaries are _________?

Option A: push strategy

Option B: pull strategy

Option C: bundle strategy

Option D: both A and B

Correct Answer: both A and B ✔


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54

The strategy of marketing channel system in which company’s sales force carry, promote and sell products to end users is classified as _________?

Option A: shallow strategy

Option B: push strategy

Option C: pull strategy

Option D: bundle strategy

Correct Answer: push strategy ✔


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55

The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?

Option A: functional network

Option B: predatory network

Option C: hybrid network

Option D: value network

Correct Answer: value network ✔


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