Introduction To Marketing MCQs

Option A: consumer oriented marketing

Option B: customer value marketing

Option C: innovative marketing

Option D: inbound ⁄ outbound marketing

Correct Answer: inbound ⁄ outbound marketing ✔

Option A: deliberate

Option B: venturesome

Option C: skeptical

Option D: tradition bound

Correct Answer: venturesome ✔

Option A: good value pricing

Option B: cost plus pricing

Option C: value added pricing

Option D: both a and c

Correct Answer: both a and c ✔

Option A: more satisfied

Option B: more dissatisfied

Option C: more delighted

Option D: none of the above

Correct Answer: more dissatisfied ✔

Option A: unsought consumer products

Option B: specialty industrial products

Option C: industrial augmented products

Option D: sought primary products

Correct Answer: unsought consumer products ✔

Option A: consumerism

Option B: seller’s extrovert sellers

Option C: environmentalism

Option D: seller introvert seller

Correct Answer: environmentalism ✔

Option A: price of competitors

Option B: strategies of competitors

Option C: marketing strategy

Option D: all of above

Correct Answer: all of above ✔

Option A: Strengths

Option B: Weaknesses

Option C: Opportunities

Option D: Threats

Correct Answer: Weaknesses ✔

Option A: sought products

Option B: unsought products

Option C: specialty products

Option D: both a and b

Correct Answer: specialty products ✔

Option A: Analysis

Option B: Planning

Option C: Implementation

Option D: Control

Correct Answer: Control ✔

Option A: deliberate

Option B: guided by respect

Option C: skeptical

Option D: tradition bound

Correct Answer: guided by respect ✔

Option A: marketing strategy

Option B: augmented product

Option C: non-augmented product

Option D: positioning strategy

Correct Answer: augmented product ✔

Option A: cost based pricing

Option B: differentiated pricing

Option C: competitive pricing

Option D: value added pricing

Correct Answer: cost based pricing ✔

Option A: determine incurred costs

Option B: design product

Option C: assess needs of customer

Option D: set target price

Correct Answer: set target price ✔

Option A: Business portfolio

Option B: Strategic plan

Option C: Mission statement

Option D: Vision statement

Correct Answer: Business portfolio ✔

Option A: Market segmentation

Option B: Targeting

Option C: Differentiation

Option D: Positioning

Correct Answer: Positioning ✔

Option A: upper middles

Option B: working class

Option C: lower uppers

Option D: upper uppers

Correct Answer: upper uppers ✔

Option A: innovators

Option B: early majority

Option C: laggard

Option D: early adopter

Correct Answer: early majority ✔

Option A: Portfolio analysis

Option B: Strategic Business Units (SBU’s)

Option C: Both a and b

Option D: None of above

Correct Answer: B. Strategic Business Units (SBU’s) ✔

Option A: difficult products

Option B: sought services

Option C: sought products

Option D: convenient products

Correct Answer: convenient products ✔

Option A: augmented product

Option B: consumer products

Option C: industrial products

Option D: intangible services

Correct Answer: consumer products ✔

Option A: total costs

Option B: overhead costs

Option C: markup costs

Option D: both a and b

Correct Answer: total costs ✔

Option A: competition based pricing

Option B: customer value based pricing

Option C: cost based pricing

Option D: discount and bonus pricing

Correct Answer: discount and bonus pricing ✔

Option A: Stars

Option B: Cash Cows

Option C: Question marks

Option D: Dogs

Correct Answer: Stars ✔

Option A: deficient products

Option B: pleasing products

Option C: salutary products

Option D: desirable products

Correct Answer: desirable products ✔

Option A: deficient products

Option B: pleasing products

Option C: salutary products

Option D: desirable products

Correct Answer: salutary products ✔

Option A: Targeting

Option B: Market segmentation

Option C: Positioning

Option D: Differentiation

Correct Answer: Targeting ✔

Option A: price

Option B: tax

Option C: discount

Option D: value added tax

Correct Answer: price ✔

Option A: Stars

Option B: Dogs

Option C: Cash Cows

Option D: Question marks

Correct Answer: Dogs ✔

Option A: deficient products

Option B: pleasing products

Option C: salutary products

Option D: desirable products

Correct Answer: deficient products ✔

Option A: Customers cost

Option B: Customer solution

Option C: Convenient availability

Option D: Communication

Correct Answer: Customers cost ✔

Option A: social events

Option B: social issues

Option C: recreation

Option D: both a and b

Correct Answer: social events ✔

Option A: Vision statement

Option B: Mission statement

Option C: Value proposition

Option D: Both a and b

Correct Answer: Mission statement ✔

Option A: Place

Option B: Product

Option C: Price

Option D: Promotion

Correct Answer: Price ✔

Option A: social class

Option B: culture

Option C: subculture

Option D: both b and c

Correct Answer: social class ✔

Option A: Market development

Option B: Market penetration

Option C: Product development

Option D: Diversification

Correct Answer: Market penetration ✔

Option A: Strengths

Option B: Weaknesses

Option C: Opportunities

Option D: Threats

Correct Answer: Opportunities ✔

Option A: target costing

Option B: marginal costing

Option C: learning curve costing

Option D: demand based costing

Correct Answer: target costing ✔

Option A: Heavy investment

Option B: Less investments

Option C: More marketing

Option D: Both a and c

Correct Answer: Heavy investment ✔

Option A: services

Option B: products

Option C: commodity

Option D: competitive edge

Correct Answer: services ✔