Managing Marketing Information Customer Insights MCQs

Option A: differentiable segment

Option B: non-differentiable segments

Option C: intermarket segmentation

Option D: intramarket segmentation

Correct Answer: differentiable segment ✔

Option A: Little fit

Option B: Strong fit

Option C: Good fit

Option D: Limited fit

Correct Answer: Little fit ✔

Option A: advertising messages

Option B: advertising budget

Option C: advertising strategy

Option D: advertising objective

Correct Answer: advertising budget ✔

Option A: Butterflies

Option B: Barnacles

Option C: True friends

Option D: Strangers

Correct Answer: Barnacles ✔

Option A: purpose of buying the product

Option B: quantity of buying the product

Option C: quality of bought product

Option D: all of above

Correct Answer: purpose of buying the product ✔

Option A: Strangers

Option B: Butterflies

Option C: True friends

Option D: Barnacles

Correct Answer: Butterflies ✔

Option A: sought specialty products

Option B: unsought consumer products

Option C: convenient specialty products

Option D: convenience products and services

Correct Answer: convenience products and services ✔

Option A: The product concept

Option B: The production concept

Option C: The selling concept

Option D: None of the above

Correct Answer: The product concept ✔

Option A: The production concept

Option B: The product concept

Option C: The selling concept

Option D: The marketing concept

Correct Answer: The selling concept ✔

Option A: specialty products

Option B: convenience services

Option C: augmented products

Option D: unsought industrial product

Correct Answer: specialty products ✔

Option A: attention

Option B: acquisition

Option C: use or consumption

Option D: all of above

Correct Answer: all of above ✔

Option A: 2 types

Option B: 3 types

Option C: 4 types

Option D: 5 types

Correct Answer: 4 types ✔

Option A: persuasive advertising

Option B: reminder advertising

Option C: reminder advertising

Option D: all of above

Correct Answer: all of above ✔

Option A: industrial accessory equipment

Option B: industrial office equipment

Option C: fixed equipment

Option D: installation

Correct Answer: industrial accessory equipment ✔

Option A: sought products

Option B: unsought products

Option C: industrial products

Option D: specialty products

Correct Answer: specialty products ✔

Option A: Product offered by company

Option B: Benefits produced by products

Option C: Experiences associated with products

Option D: None of above

Correct Answer: Product offered by company ✔

Option A: convenience products

Option B: shopping products

Option C: customer value

Option D: branding

Correct Answer: convenience products ✔

Option A: market offering

Option B: marketing mix

Option C: market segmentation

Option D: target market

Correct Answer: market offering ✔

Option A: Suppliers & consumers

Option B: Company & competitors

Option C: Marketing intermediaries

Option D: None of the above

Correct Answer: A. Suppliers & consumers ✔

Option A: specialty products

Option B: local goods

Option C: convenience products

Option D: industrial products

Correct Answer: convenience products ✔

Option A: advertising agency

Option B: managing agency

Option C: research agency

Option D: rational agency

Correct Answer: advertising agency ✔

Option A: rational style

Option B: persuasive style

Option C: creative style

Option D: execution style

Correct Answer: execution style ✔

Option A: Barnacles

Option B: Butterflies

Option C: True friends

Option D: Strangers

Correct Answer: Barnacles ✔