Marketing Communications Customer Value MCQs

Option A: Place

Option B: Product

Option C: Price

Option D: Promotion

Correct Answer: Promotion ✔

Option A: Business portfolio

Option B: Relative market share

Option C: Market growth rate

Option D: Both a and b

Correct Answer: Market growth rate ✔

Option A: casual research

Option B: exploratory research

Option C: descriptive research

Option D: both a and c

Correct Answer: casual research ✔

Option A: cognitive dissonance

Option B: post purchase behavior

Option C: both a and b

Option D: none of the above

Correct Answer: cognitive dissonance ✔

Option A: Strengths

Option B: Weaknesses

Option C: Opportunities

Option D: Threats

Correct Answer: Weaknesses ✔

Option A: personal sources

Option B: commercial sources

Option C: public sources

Option D: all of above

Correct Answer: public sources ✔

Option A: prospecting and qualifying

Option B: pre-approach

Option C: approach

Option D: presentation and demonstration

Correct Answer: prospecting and qualifying ✔

Option A: experimental research

Option B: ethnographic research

Option C: observational research

Option D: survey research

Correct Answer: survey research ✔

Option A: sales promotion

Option B: inbound promotion

Option C: outbound promotion

Option D: organizational promotion

Correct Answer: sales promotion ✔

Option A: marketing process

Option B: selling process

Option C: intermediation process

Option D: nominal process

Correct Answer: selling process ✔

Option A: learning pricing

Option B: marginal pricing

Option C: competition based pricing

Option D: demand based pricing

Correct Answer: competition based pricing ✔

Option A: stratified random sample

Option B: cluster sample

Option C: simple random sample

Option D: convenience sample

Correct Answer: stratified random sample ✔

Option A: sales person

Option B: promoting manager

Option C: prospering manager

Option D: persuasion manager

Correct Answer: sales person ✔

Option A: organizational climate

Option B: media climate

Option C: sales climate

Option D: outbound climate

Correct Answer: organizational climate ✔

Option A: stratified random sample

Option B: cluster sample

Option C: simple random sample

Option D: convenience sample

Correct Answer: simple random sample ✔

Option A: activates

Option B: interests

Option C: opinions

Option D: all of above

Correct Answer: all of above ✔

Option A: price packs

Option B: sweepstakes

Option C: point of purchase promotions

Option D: cash rebates

Correct Answer: cash rebates ✔

Option A: experimental research

Option B: observational research

Option C: ethnographic research

Option D: survey research

Correct Answer: observational research ✔

Option A: cash refund

Option B: coupon

Option C: sample

Option D: premium

Correct Answer: cash refund ✔

Option A: internal databases

Option B: external databases

Option C: outsourced databases

Option D: both a and b

Correct Answer: internal databases ✔

Option A: would buy product

Option B: would not buy product

Option C: would get free products

Option D: would get discount

Correct Answer: would buy product ✔

Option A: judgment sample

Option B: simple random sample

Option C: quota sample

Option D: convenience sample

Correct Answer: simple random sample ✔

Option A: cash refunds

Option B: cash sample

Option C: sweepstakes

Option D: cents off deals

Correct Answer: sweepstakes ✔

Option A: Two types

Option B: Three types

Option C: Four types

Option D: Five types

Correct Answer: Two types ✔

Option A: external databases

Option B: outsourced databases

Option C: marketing research

Option D: both a and b

Correct Answer: marketing research ✔

Option A: organizational promotion

Option B: consumer promotions

Option C: inbound promotion

Option D: outbound promotion

Correct Answer: consumer promotions ✔

Option A: total costs

Option B: overhead costs

Option C: variable costs

Option D: fixed costs

Correct Answer: variable costs ✔

Option A: point of differences

Option B: points of priority

Option C: points of membership category

Option D: point of similarities

Correct Answer: point of differences ✔

Option A: physiological needs

Option B: social needs

Option C: safety needs

Option D: esteem needs

Correct Answer: social needs ✔

Option A: characteristics of buyers

Option B: technological factors

Option C: the cultural environment

Option D: the economic environment

Correct Answer: characteristics of buyers ✔

Option A: floor for cost

Option B: ceiling for prices

Option C: floor for prices

Option D: ceiling for cost

Correct Answer: floor for prices ✔