Marketing MCQs

Option A: targeting strategy

Option B: intangible products

Option C: positioning statement

Option D: customer core value

Correct Answer: customer core value ✔

Option A: market offering

Option B: exchange of goods

Option C: ownership

Option D: logistic channels

Correct Answer: market offering ✔

Option A: industrial accessory equipment

Option B: industrial office equipment

Option C: fixed equipment

Option D: installation

Correct Answer: industrial accessory equipment ✔

Option A: unsought consumer products

Option B: sought services

Option C: sought industrial product

Option D: unsought augmented product

Correct Answer: unsought consumer products ✔

Option A: basing point pricing

Option B: uniform delivered pricing

Option C: freight on board origin pricing

Option D: zone pricing

Correct Answer: basing point pricing ✔

Option A: developing marketing strategy

Option B: developing production schedule

Option C: developing introductory test

Option D: developing new candidate’s pool

Correct Answer: developing marketing strategy ✔

Option A: segmented products

Option B: less convenient products

Option C: augmented products

Option D: convenient tangible products

Correct Answer: augmented products ✔

Option A: need recognition

Option B: information search

Option C: evaluation of alternatives

Option D: both b and c

Correct Answer: need recognition ✔

Option A: consumer products

Option B: industrial products

Option C: augmented products

Option D: core customer value

Correct Answer: industrial products ✔

Option A: discount pricing

Option B: promotional pricing

Option C: dynamic pricing

Option D: all of above

Correct Answer: all of above ✔

Option A: shopping products

Option B: unsought augmented products

Option C: sought specialty products

Option D: unsought convenience products

Correct Answer: shopping products ✔

Option A: consumer products

Option B: industrial products

Option C: augmented products

Option D: specialty products

Correct Answer: consumer products ✔

Option A: product bundle pricing

Option B: by-product pricing

Option C: captive product pricing

Option D: all of above

Correct Answer: all of above ✔

Option A: business services

Option B: business supplies

Option C: industry capital items

Option D: accessory equipment

Correct Answer: business services ✔

Option A: concept development

Option B: product development

Option C: customer retention

Option D: supply chain management

Correct Answer: concept development ✔

Option A: few

Option B: growing number

Option C: stable but begins declining

Option D: declining number

Correct Answer: growing number ✔

Option A: testing stage

Option B: development stage

Option C: buying stage

Option D: merger stage

Correct Answer: development stage ✔

Option A: unsought products

Option B: industrial products

Option C: specialty products

Option D: augmented products

Correct Answer: specialty products ✔

Option A: optional product allowances

Option B: seasonal allowances

Option C: functional allowances

Option D: promotional allowances

Correct Answer: promotional allowances ✔

Option A: market skimming pricing

Option B: market penetration pricing

Option C: product line pricing

Option D: both a and b

Correct Answer: both a and b ✔

Option A: decline stage

Option B: less improved stage

Option C: product maturity stage

Option D: non-innovative stage

Correct Answer: non-innovative stage ✔

Option A: real

Option B: win

Option C: worth doing

Option D: less worthy

Correct Answer: worth doing ✔

Option A: cyclical pricing

Option B: short term pricing

Option C: promotional pricing

Option D: geographical pricing

Correct Answer: geographical pricing ✔

Option A: salutary products

Option B: outbound products

Option C: deficient products

Option D: pleasing products

Correct Answer: outbound products ✔

Option A: deficient products

Option B: pleasing products

Option C: salutary products

Option D: desirable products

Correct Answer: pleasing products ✔

Option A: nutritious high fiber cereals

Option B: insurance products

Option C: ineffective medicines

Option D: junk food and cigarettes

Correct Answer: nutritious high fiber cereals ✔

Option A: consumer oriented marketing

Option B: customer value marketing

Option C: innovative marketing

Option D: inbound ⁄ outbound marketing

Correct Answer: innovative marketing ✔

Option A: channel view marketing

Option B: adaptation marketing

Option C: sustainable marketing

Option D: executive style marketing

Correct Answer: sustainable marketing ✔

Option A: nutritious high fiber cereals

Option B: insurance products

Option C: ineffective medicines

Option D: junk food and cigarettes

Correct Answer: junk food and cigarettes ✔

Option A: innovative marketing

Option B: inbound ⁄ outbound marketing

Option C: consumer oriented marketing

Option D: customer value marketing

Correct Answer: customer value marketing ✔

Option A: seller’s adaptation view

Option B: environmental sustainability

Option C: consumer profitability

Option D: customer sustainability

Correct Answer: environmental sustainability ✔

Option A: too high

Option B: too low

Option C: too discounted

Option D: none of the above

Correct Answer: too high ✔

Option A: The company

Option B: The marketing intermediaries

Option C: Demographic forces

Option D: The organization’s suppliers

Correct Answer: Demographic forces ✔

Option A: ineffective medicines

Option B: junk food and cigarettes

Option C: nutritious high fiber cereals

Option D: insurance products

Correct Answer: insurance products ✔

Option A: sense of broad marketing

Option B: sense of mission marketing

Option C: sense of vision marketing

Option D: societal marketing

Correct Answer: societal marketing ✔

Option A: ineffective medicines

Option B: junk food and cigarettes

Option C: nutritious high fiber cereals

Option D: insurance products

Correct Answer: ineffective medicines ✔

Option A: consumerism

Option B: seller’s extrovert sellers

Option C: environmentalism

Option D: seller introvert seller

Correct Answer: consumerism ✔

Option A: selling agents

Option B: manufacturer’s agent

Option C: commission merchants

Option D: rack jobbers

Correct Answer: rack jobbers ✔

Option A: involuntary franchising

Option B: voluntary chain

Option C: involuntary chain

Option D: voluntary franchising

Correct Answer: voluntary chain ✔

Option A: independent off-price retailer

Option B: service retailers

Option C: categorized retailer

Option D: off-price retailer

Correct Answer: service retailers ✔

Option A: exclusive marketing

Option B: shopper marketing

Option C: outbound marketing

Option D: inbound marketing

Correct Answer: shopper marketing ✔

Option A: independent super retailer

Option B: off-price retailer

Option C: on-price retailer

Option D: independent off-price retailer

Correct Answer: off-price retailer ✔

Option A: voluntary franchise chain

Option B: merchant wholesalers

Option C: agents and brokers

Option D: manufacturer’s sales branches

Correct Answer: voluntary franchise chain ✔

Option A: independent super retailer

Option B: off-price retailer

Option C: on-price retailer

Option D: independent off-price retailer

Correct Answer: off-price retailer ✔

Option A: promoting

Option B: retailing

Option C: wholesaling

Option D: none of the above

Correct Answer: none of the above ✔

Option A: shopping center

Option B: specialty center

Option C: corporate center

Option D: warehouse club center

Correct Answer: shopping center ✔

Option A: full-service retailers

Option B: self-service retailers

Option C: limited service retailers

Option D: super retailers

Correct Answer: full-service retailers ✔

Option A: limited service retailers

Option B: super retailers

Option C: full-service retailers

Option D: self-service retailers

Correct Answer: full-service retailers ✔

Option A: off price voluntary stores

Option B: mutual cooperation

Option C: chain stores

Option D: voluntary stores

Correct Answer: chain stores ✔

Option A: inter-modeling

Option B: distribution operation

Option C: wholesaling

Option D: retailing

Correct Answer: retailing ✔

Option A: outbound stores

Option B: super market

Option C: inbound stores

Option D: intensive stores

Correct Answer: super market ✔

Option A: inclusive store

Option B: exclusive store

Option C: superstore

Option D: extensive store

Correct Answer: superstore ✔

Option A: discount store

Option B: selective store

Option C: extensive store

Option D: exclusive store

Correct Answer: discount store ✔

Option A: limited service retailers

Option B: super retailers

Option C: full-service retailers

Option D: self-service retailers

Correct Answer: self-service retailers ✔

Option A: manufacturer’s sales branches

Option B: brokers

Option C: agent

Option D: drop shippers

Correct Answer: A. manufacturer’s sales branches ✔

Option A: full-service retailers

Option B: self-service retailers

Option C: limited service retailers

Option D: super retailers

Correct Answer: self-service retailers ✔

Option A: manufacturer’s sales branches

Option B: brokers

Option C: agent

Option D: drop shippers

Correct Answer: brokers ✔

Option A: outbound stores

Option B: inbound stores

Option C: intensive stores

Option D: convenience stores

Correct Answer: convenience stores ✔

Option A: corporate chains

Option B: retailer cooperatives

Option C: voluntary chains

Option D: all of above

Correct Answer: all of above ✔

Option A: specialty stores

Option B: department store

Option C: discount store

Option D: super store

Correct Answer: specialty stores ✔

Option A: outbound franchisor

Option B: franchisee

Option C: wholesaler

Option D: franchisor

Correct Answer: wholesaler ✔

Option A: selective store

Option B: extensive store

Option C: exclusive store

Option D: convenience stores

Correct Answer: convenience stores ✔

Option A: specialty stores

Option B: department store

Option C: discount store

Option D: super store

Correct Answer: discount store ✔

Option A: web wholesalers

Option B: brokers

Option C: agent

Option D: drop shippers

Correct Answer: agent ✔

Option A: outbound store

Option B: inbound store

Option C: department store

Option D: intensive store

Correct Answer: department store ✔

Option A: factory outlets

Option B: warehouse clubs

Option C: factory clubs

Option D: surplus center

Correct Answer: warehouse clubs ✔

Option A: selective market

Option B: super market

Option C: extensive market

Option D: exclusive market

Correct Answer: super market ✔

Option A: services mix

Option B: product assortment

Option C: store atmosphere

Option D: all of above

Correct Answer: all of above ✔

Option A: wheel of mega retailers

Option B: wheel of retailing concept

Option C: cycle of retailers

Option D: retailers discount concept

Correct Answer: wheel of retailing concept ✔

Option A: franchise

Option B: relative stores

Option C: chain stores

Option D: off price voluntary stores

Correct Answer: franchise ✔

Option A: assess needs of customer

Option B: set target price

Option C: determine incurred costs

Option D: design product

Correct Answer: determine incurred costs ✔

Option A: agents and brokers

Option B: manufacturer’s sales branches

Option C: voluntary franchise chain

Option D: merchant wholesalers

Correct Answer: merchant wholesalers ✔

Option A: factory outlets

Option B: warehouse clubs

Option C: factory clubs

Option D: surplus center

Correct Answer: factory outlets ✔

Option A: category killer

Option B: discount killer

Option C: limited inbound retailers

Option D: limited outbound retailers

Correct Answer: category killer ✔

Option A: voluntary franchise

Option B: involuntary cooperative

Option C: retailer cooperative

Option D: voluntary cooperative

Correct Answer: retailer cooperative ✔

Option A: specialty line handlers

Option B: corporate units

Option C: franchisor

Option D: franchisee

Correct Answer: franchisee ✔

Option A: superstore

Option B: outbound stores

Option C: inbound stores

Option D: intensive stores

Correct Answer: superstore ✔

Option A: industry capital items

Option B: industry material and parts

Option C: office equipment

Option D: specialty industrial products

Correct Answer: industry capital items ✔

Option A: convenience sought products

Option B: unsought industrial products

Option C: sought non-specialty products

Option D: shopping products

Correct Answer: shopping products ✔

Option A: sought specialty products

Option B: augmented industrial product

Option C: unsought shopping products

Option D: unsought consumer products

Correct Answer: unsought consumer products ✔

Option A: buying of anything

Option B: ownership of anything

Option C: selling of anything

Option D: marketing of anything

Correct Answer: ownership of anything ✔

Option A: sought products

Option B: unsought products

Option C: specialty products

Option D: shopping products

Correct Answer: sought products ✔

Option A: installations

Option B: industrial materials and parts

Option C: shopping products

Option D: both a and b

Correct Answer: both a and b ✔

Option A: barter system

Option B: products

Option C: services

Option D: distribution channels

Correct Answer: services ✔

Option A: consumer products

Option B: industrial products

Option C: augmented products

Option D: specialty products

Correct Answer: industrial products ✔

Option A: augmented product or services

Option B: convenience products and services

Option C: shopping goods or services

Option D: sought products or services

Correct Answer: convenience products and services ✔

Option A: Coca-Cola of different flavors

Option B: P&G detergents brands as ‘Tide, Ivory, Dreft’

Option C: Toyota new brand ‘Scion’

Option D: Kellogg’s Special K’ snacks and protein waters

Correct Answer: B. P&G detergents brands as ‘Tide, Ivory, Dreft’ ✔

Option A: sought specialty products

Option B: augmented industrial product

Option C: unsought shopping products

Option D: unsought consumer products

Correct Answer: unsought consumer products ✔

Option A: specialty products

Option B: subspecialty products

Option C: convenience products

Option D: unsought products

Correct Answer: convenience products ✔

Option A: specialty products

Option B: unsought products

Option C: convenient products

Option D: unsought specialty products

Correct Answer: specialty products ✔

Option A: convenience products

Option B: unsought products

Option C: shopping products

Option D: augmented products

Correct Answer: convenience products ✔

Option A: design a product

Option B: determine cost of product

Option C: set price based on cost

Option D: convince buyer about products value

Correct Answer: set price based on cost ✔

Option A: unsought services

Option B: augmented services

Option C: industrial services

Option D: specialty products

Correct Answer: unsought services ✔

Option A: buildings

Option B: fixed equipment

Option C: accessory and office equipment

Option D: all of above

Correct Answer: all of above ✔

Option A: non-shopping products

Option B: shopping products

Option C: specialty products

Option D: unsought products

Correct Answer: shopping products ✔

Option A: sought industrial products

Option B: specialty industrial products

Option C: shopping consumer products

Option D: augmented products

Correct Answer: shopping consumer products ✔

Option A: unsought products

Option B: shopping products

Option C: specialty products

Option D: industrial convenient products

Correct Answer: specialty products ✔

Option A: sought products

Option B: unsought products

Option C: specialty products

Option D: industrial unsought products

Correct Answer: specialty products ✔

Option A: consumer products

Option B: augmented product

Option C: industrial products

Option D: de-augmented product

Correct Answer: consumer products ✔

Option A: Three groups

Option B: Two groups

Option C: Four groups

Option D: Five groups

Correct Answer: Three groups ✔