Marketing MCQs

Option A: unsought product

Option B: specialty shopping products

Option C: industrial products

Option D: specialty products

Correct Answer: specialty products ✔

Option A: product experience

Option B: intangible products

Option C: tangible product

Option D: services

Correct Answer: tangible product ✔

Option A: consumer products

Option B: industrial products

Option C: augmented products

Option D: core customer value

Correct Answer: industrial products ✔

Option A: actual product

Option B: positioning strategy

Option C: competitive strategy

Option D: value proposition

Correct Answer: actual product ✔

Option A: products

Option B: commodities

Option C: barter system

Option D: offered services

Correct Answer: offered services ✔

Option A: convenience products

Option B: shopping products

Option C: unsought products

Option D: sought consumer products

Correct Answer: convenience products ✔

Option A: product membership in category

Option B: points of priority

Option C: points of differences

Option D: brands superiority

Correct Answer: product membership in category ✔

Option A: convenience products

Option B: shopping products

Option C: specialty products

Option D: unsought products

Correct Answer: specialty products ✔

Option A: augmented product

Option B: de-augmented product

Option C: core customer value

Option D: customer driven strategy

Correct Answer: augmented product ✔

Option A: differentiable segment

Option B: non-differentiable segments

Option C: intermarket segmentation

Option D: intramarket segmentation

Correct Answer: differentiable segment ✔

Option A: actual product

Option B: augmented product

Option C: dis-augmented product

Option D: intangible services

Correct Answer: actual product ✔

Option A: tangible products

Option B: exchange of goods

Option C: services

Option D: ownership of nothing

Correct Answer: services ✔

Option A: market segmentation

Option B: targeting the market

Option C: undifferentiated marketing

Option D: differentiated marketing

Correct Answer: targeting the market ✔

Option A: market segmentation

Option B: targeting the market

Option C: undifferentiated marketing

Option D: differentiated marketing

Correct Answer: targeting the market ✔

Option A: capital items

Option B: specialty industrial products

Option C: supplies and services

Option D: augmented industrial products

Correct Answer: capital items ✔

Option A: intermarket segmentation

Option B: intramarket segmentation

Option C: income segmentation

Option D: psychographic segmentation

Correct Answer: intermarket segmentation ✔

Option A: shopping services

Option B: less sought services

Option C: convenient products

Option D: specialty products

Correct Answer: convenient products ✔

Option A: specialty products

Option B: less specialty products

Option C: shopping products

Option D: unsought products

Correct Answer: shopping products ✔

Option A: intermarket segmentation

Option B: intramarket segmentation

Option C: income segmentation

Option D: psychographic segmentation

Correct Answer: intermarket segmentation ✔

Option A: characteristics of buyers

Option B: buyer’s decision process

Option C: the cultural environment

Option D: both a and b

Correct Answer: both a and b ✔

Option A: consumer oriented marketing

Option B: customer value marketing

Option C: innovative marketing

Option D: inbound ⁄ outbound marketing

Correct Answer: consumer oriented marketing ✔

Option A: brand familiarity

Option B: brand conviction

Option C: both a and b

Option D: none of above

Correct Answer: brand familiarity ✔

Option A: complex buoying behavior

Option B: variety seeking buying behavior

Option C: dissonance reducing buying behavior

Option D: habitual buying behavior

Correct Answer: habitual buying behavior ✔

Option A: actual product

Option B: augmented product

Option C: differentiation

Option D: competitive strategy

Correct Answer: augmented product ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: demographic segmentation ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: demographic segmentation ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: demographic segmentation ✔

Option A: attainable segment

Option B: measureable segment

Option C: accessible segment

Option D: substantial segment

Correct Answer: substantial segment ✔

Option A: augmented product

Option B: actual product

Option C: actual ownership

Option D: tangible products

Correct Answer: augmented product ✔

Option A: actual product

Option B: augmented product

Option C: de-augmented product

Option D: customer value

Correct Answer: actual product ✔

Option A: operating supplies

Option B: repair and maintenance supplies

Option C: business advisory services

Option D: consumer specialty products

Correct Answer: operating supplies ✔

Option A: unsought specialty products

Option B: business services

Option C: accessory equipment

Option D: business advisory services

Correct Answer: business services ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: mass marketing ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: mass marketing ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: demographic segmentation ✔

Option A: geographic segmentation

Option B: gender segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: gender segmentation ✔

Option A: product membership in category

Option B: services

Option C: market segmentation

Option D: pricing of product

Correct Answer: services ✔

Option A: positioning strategy

Option B: targeting strategy

Option C: differentiation

Option D: market segmentation

Correct Answer: targeting strategy ✔

Option A: sense of broad marketing

Option B: sense of mission marketing

Option C: sense of vision marketing

Option D: societal marketing

Correct Answer: sense of mission marketing ✔

Option A: perception

Option B: cues

Option C: motives

Option D: both a and c

Correct Answer: cues ✔

Option A: physiological needs

Option B: social and safety needs

Option C: esteem needs

Option D: self-actualization needs

Correct Answer: physiological needs ✔

Option A: user status

Option B: usage rate

Option C: loyalty status

Option D: benefits sought

Correct Answer: usage rate ✔

Option A: outdoorsy and tough

Option B: cheerful and wholesomeness

Option C: daring and imaginative

Option D: charming and upper class

Correct Answer: outdoorsy and tough ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: micromarketing ✔

Option A: points of differences

Option B: price

Option C: place

Option D: distribution channel

Correct Answer: points of differences ✔

Option A: physiological needs

Option B: social needs

Option C: safety needs

Option D: esteem needs

Correct Answer: esteem needs ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: psychographic segmentation ✔

Option A: complex buying behavior

Option B: variety seeking buying behavior

Option C: dissonance reducing buying behavior

Option D: habitual buying behavior

Correct Answer: variety seeking buying behavior ✔

Option A: consumerism

Option B: seller’s extremism

Option C: environmentalism

Option D: both a and c

Correct Answer: both a and c ✔

Option A: deliberate

Option B: guided by respect

Option C: skeptical

Option D: tradition bound

Correct Answer: skeptical ✔

Option A: selective attention

Option B: selective distortion

Option C: selective retention

Option D: both a and b

Correct Answer: selective retention ✔

Option A: associating with strong motives

Option B: using motivating cues

Option C: positive reinforcement

Option D: all of above

Correct Answer: all of above ✔

Option A: geographic segmentation

Option B: income segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: psychographic segmentation ✔

Option A: selective attention

Option B: selective distortion

Option C: selective retention

Option D: all of above

Correct Answer: selective attention ✔

Option A: double pricing

Option B: optional part pricing

Option C: two-part pricing

Option D: combine pricing

Correct Answer: two-part pricing ✔

Option A: relative advantage

Option B: divisibility

Option C: communicability

Option D: compatibility

Correct Answer: relative advantage ✔

Option A: customer sales force structure

Option B: product sales force structure

Option C: indirect sales force structure

Option D: territorial sales force structure

Correct Answer: customer sales force structure ✔

Option A: Brand awareness

Option B: brand personality

Option C: self-concept

Option D: self-image

Correct Answer: brand personality ✔

Option A: predatory pricing

Option B: deceptive pricing

Option C: price fixing

Option D: none of the above

Correct Answer: deceptive pricing ✔

Option A: adoption

Option B: cognitive dissonance

Option C: pre purchase behavior

Option D: post-purchase behavior

Correct Answer: adoption ✔

Option A: idea screening

Option B: product screening

Option C: customer screening

Option D: raw material screening

Correct Answer: idea screening ✔

Option A: experiential sources

Option B: commercial sources

Option C: public sources

Option D: all of above

Correct Answer: experiential sources ✔

Option A: sales promotion

Option B: personal selling

Option C: public relations

Option D: advertising

Correct Answer: personal selling ✔

Option A: physiological needs

Option B: social needs

Option C: safety needs

Option D: esteem needs

Correct Answer: safety needs ✔

Option A: Strengths

Option B: Weaknesses

Option C: Opportunities

Option D: Threats

Correct Answer: Strengths ✔

Option A: motivation

Option B: perception

Option C: beliefs and attitudes

Option D: all of above

Correct Answer: all of above ✔

Option A: upper middles

Option B: working class

Option C: lower uppers

Option D: upper uppers

Correct Answer: upper middles ✔

Option A: relative advantage

Option B: divisibility

Option C: communicability

Option D: compatibility

Correct Answer: divisibility ✔

Option A: sample

Option B: coupon

Option C: premium

Option D: cash refunds

Correct Answer: premium ✔

Option A: inside sales force

Option B: outside sales force

Option C: channel intermediaries

Option D: nominal sales force

Correct Answer: outside sales force ✔

Option A: deliberate

Option B: guided by respect

Option C: skeptical

Option D: tradition bound

Correct Answer: deliberate ✔

Option A: small groups

Option B: family

Option C: social roles and status

Option D: all of above

Correct Answer: all of above ✔

Option A: selective attention

Option B: selective distortion

Option C: selective retention

Option D: all of above

Correct Answer: selective distortion ✔

Option A: PEST analysis

Option B: SWOT analysis

Option C: Both a and b

Option D: None of above

Correct Answer: SWOT analysis ✔

Option A: inbound approaching

Option B: presentation

Option C: demonstration

Option D: nominal approaching

Correct Answer: presentation ✔

Option A: personal communication channels

Option B: irrational communication channels

Option C: non-emotional communication channels

Option D: non-personal communication channels

Correct Answer: personal communication channels ✔

Option A: late majority

Option B: early majority

Option C: laggard

Option D: early adopter

Correct Answer: late majority ✔

Option A: sales contest

Option B: expense quota

Option C: production quota

Option D: sales quota

Correct Answer: sales quota ✔

Option A: lifestyle

Option B: personality

Option C: social class

Option D: None of the above

Correct Answer: personality ✔

Option A: write-up

Option B: write-down

Option C: follow-up

Option D: none of above

Correct Answer: write-up ✔

Option A: price packs

Option B: cents off deals

Option C: advertising specialties

Option D: both a and b

Correct Answer: both a and b ✔

Option A: attitude of others

Option B: unexpected situational factors

Option C: expected situational factors

Option D: both a and b

Correct Answer: both a and b ✔

Option A: pull strategy

Option B: moral selling strategy

Option C: rational selling strategy

Option D: push strategy

Correct Answer: pull strategy ✔

Option A: lifestyle

Option B: personality

Option C: social class

Option D: self-concept

Correct Answer: self-concept ✔

Option A: event marketing

Option B: sponsored marketing

Option C: branding

Option D: premium marketing

Correct Answer: event marketing ✔

Option A: cash discount

Option B: seasonal discount

Option C: functional discount

Option D: quantity discount

Correct Answer: seasonal discount ✔

Option A: physiological needs

Option B: social needs

Option C: self-actualization needs

Option D: esteem needs

Correct Answer: self-actualization needs ✔

Option A: event promotion

Option B: off deal promotion

Option C: trade promotions

Option D: business promotions

Correct Answer: business promotions ✔

Option A: Internal environment

Option B: External environment

Option C: Both a and b

Option D: None of the above

Correct Answer: External environment ✔

Option A: personal sources

Option B: commercial sources

Option C: experiential sources

Option D: all of above

Correct Answer: commercial sources ✔

Option A: ruggedness

Option B: competence

Option C: sophistication

Option D: excitement

Correct Answer: ruggedness ✔

Option A: learning

Option B: attitudes

Option C: beliefs

Option D: perception

Correct Answer: beliefs ✔

Option A: sales promotion

Option B: offline promotion

Option C: direct channeling

Option D: direct marketing

Correct Answer: direct marketing ✔

Option A: presenting quota

Option B: demonstrating quota

Option C: prospecting

Option D: qualifying

Correct Answer: prospecting ✔

Option A: target market

Option B: planned value proposition

Option C: sales, profit goals, market share

Option D: developing mission statement

Correct Answer: planned value proposition ✔

Option A: discount and allowances

Option B: zone price adjustment

Option C: basing point adjustment

Option D: geographic adjustment

Correct Answer: discount and allowances ✔

Option A: value based pricing

Option B: cost based pricing

Option C: discount based pricing

Option D: ceiling based pricing

Correct Answer: value based pricing ✔

Option A: cost ceiling

Option B: cost floor

Option C: price ceiling

Option D: price floor

Correct Answer: price ceiling ✔

Option A: determine incurred costs

Option B: design product

Option C: assess needs of customer

Option D: set target price

Correct Answer: design product ✔

Option A: segmented pricing

Option B: psychological pricing

Option C: promotional pricing

Option D: geographical pricing

Correct Answer: psychological pricing ✔