Marketing MCQs

Option A: growth stage

Option B: lately buying stage

Option C: segmenting stage

Option D: targeting stage

Correct Answer: growth stage ✔

Option A: markets

Option B: consumers

Option C: competitors

Option D: all of above

Correct Answer: all of above ✔

Option A: discount

Option B: value added tax

Option C: price

Option D: tax

Correct Answer: price ✔

Option A: market skimming pricing

Option B: market penetration strategy

Option C: business line pricing

Option D: product line pricing

Correct Answer: market skimming pricing ✔

Option A: segmented pricing

Option B: psychological pricing

Option C: promotional pricing

Option D: geographical pricing

Correct Answer: segmented pricing ✔

Option A: product development

Option B: growth

Option C: maturity and decline

Option D: all of above

Correct Answer: all of above ✔

Option A: high

Option B: low

Option C: average

Option D: moderate

Correct Answer: average ✔

Option A: crowdsourcing

Option B: internal sourcing

Option C: off sourcing

Option D: off shoring

Correct Answer: crowdsourcing ✔

Option A: price fixing

Option B: predatory pricing

Option C: price maintenance

Option D: discriminatory pricing

Correct Answer: price fixing ✔

Option A: set price based on cost

Option B: convince buyer about products value

Option C: design a product

Option D: determine cost of product

Correct Answer: determine cost of product ✔

Option A: design a product

Option B: determine cost of product

Option C: set price based on cost

Option D: convince buyer about products value

Correct Answer: design a product ✔

Option A: assess needs of customer

Option B: set target price

Option C: determine incurred costs

Option D: design product

Correct Answer: assess needs of customer ✔

Option A: would get free products

Option B: would get discount

Option C: would buy product

Option D: would not buy product

Correct Answer: would not buy product ✔

Option A: functional discount

Option B: quantity discount

Option C: cash discount

Option D: seasonal discount

Correct Answer: functional discount ✔

Option A: price maintenance

Option B: predatory pricing

Option C: price discrimination

Option D: deceptive pricing

Correct Answer: predatory pricing ✔

Option A: fake pricing

Option B: termed pricing

Option C: dynamic pricing

Option D: international pricing

Correct Answer: dynamic pricing ✔

Option A: cash discount

Option B: seasonal discount

Option C: functional discount

Option D: quantity discount

Correct Answer: cash discount ✔

Option A: modifying marketing mix

Option B: modifying raw material schedule

Option C: modifying the product

Option D: modifying the market

Correct Answer: modifying the market ✔

Option A: double way pricing

Option B: Two way pricing

Option C: reference prices

Option D: comparable prices

Correct Answer: reference prices ✔

Option A: segmented pricing

Option B: discount pricing

Option C: allowance pricing

Option D: product bundle pricing

Correct Answer: product bundle pricing ✔

Option A: flexible pricing

Option B: uniform pricing

Option C: basing point pricing

Option D: freight absorption costing

Correct Answer: freight absorption costing ✔

Option A: predatory pricing

Option B: price fixing

Option C: deceptive pricing

Option D: all of above

Correct Answer: all of above ✔

Option A: customer centered product development

Option B: team based product development

Option C: systematic product development

Option D: concentration based development

Correct Answer: systematic product development ✔

Option A: optional pricing

Option B: product line pricing

Option C: competitive pricing

Option D: captive pricing

Correct Answer: product line pricing ✔

Option A: real

Option B: win

Option C: worth doing

Option D: less worthy

Correct Answer: worth doing ✔

Option A: modifying marketing mix

Option B: modifying raw material schedule

Option C: modifying the product

Option D: modifying the market

Correct Answer: modifying marketing mix ✔

Option A: two-part pricing

Option B: combine pricing

Option C: double pricing

Option D: optional part pricing

Correct Answer: two-part pricing ✔

Option A: low sales

Option B: rapidly rising

Option C: peak sales

Option D: gradually declining

Correct Answer: low sales ✔

Option A: freight on board origin pricing

Option B: zone pricing

Option C: basing point pricing

Option D: uniform delivered pricing

Correct Answer: uniform delivered pricing ✔

Option A: channel intermediaries

Option B: nominal sales force

Option C: inside sales force

Option D: outside sales force

Correct Answer: inside sales force ✔

Option A: personal communication channels

Option B: irrational communication channels

Option C: non-personal communication channels

Option D: non-emotional communication channels

Correct Answer: personal communication channels ✔

Option A: qualifying

Option B: prospecting

Option C: follow up

Option D: approach

Correct Answer: approach ✔

Option A: prospecting and qualifying

Option B: handling objections

Option C: approach

Option D: presentation and demonstration

Correct Answer: approach ✔

Option A: percentage of sales method

Option B: affordable method

Option C: competitive parity method

Option D: objective and task method

Correct Answer: affordable method ✔

Option A: irrational appeal

Option B: moral appeal

Option C: rational appeal

Option D: emotional appeal

Correct Answer: rational appeal ✔

Option A: public relations

Option B: advertising

Option C: sales promotion

Option D: personal selling

Correct Answer: sales promotion ✔

Option A: indirect sales force structure

Option B: territorial sales force structure

Option C: customer sales force structure

Option D: product sales force structure

Correct Answer: product sales force structure ✔

Option A: shipper approach

Option B: handling shipment

Option C: closing

Option D: follow up

Correct Answer: closing ✔

Option A: point of purchase promotion

Option B: cents off deals

Option C: sales premium

Option D: advertising specialties

Correct Answer: point of purchase promotion ✔

Option A: introduction stage

Option B: turbulent stage

Option C: innovation stage

Option D: non-profit stage

Correct Answer: introduction stage ✔

Option A: screening of product

Option B: screening of customers

Option C: screening of ideas

Option D: generation of ideas

Correct Answer: screening of ideas ✔

Option A: print and broadcast media

Option B: word-of-mouth influence

Option C: buzz marketing

Option D: display and online media

Correct Answer: buzz marketing ✔

Option A: online media

Option B: print media

Option C: broadcast media

Option D: display media

Correct Answer: display media ✔

Option A: pull and push strategy

Option B: rational and moral selling strategy

Option C: direct strategy

Option D: indirect strategy

Correct Answer: pull and push strategy ✔

Option A: personal communication channels

Option B: irrational communication channels

Option C: non-personal communication channels

Option D: both a and c

Correct Answer: both a and c ✔

Option A: rational selling strategy

Option B: push strategy

Option C: pull strategy

Option D: moral selling strategy

Correct Answer: push strategy ✔

Option A: maturity stage

Option B: predictive stage

Option C: improved market stage

Option D: profit achieved stage

Correct Answer: maturity stage ✔

Option A: fashion

Option B: fads

Option C: followers

Option D: customs

Correct Answer: fashion ✔

Option A: new products

Option B: existing products

Option C: acquisition

Option D: mergers

Correct Answer: new products ✔

Option A: target market

Option B: planned value proposition

Option C: sales, profit goals, market share

Option D: developing mission statement

Correct Answer: sales, profit goals, market share ✔

Option A: controlled test markets

Option B: simulated test markets

Option C: free test markets

Option D: both a and b

Correct Answer: both a and b ✔

Option A: low sales

Option B: rapidly rising sales

Option C: peak sales

Option D: declining sales

Correct Answer: rapidly rising sales ✔

Option A: styles

Option B: fashion

Option C: norms

Option D: followers

Correct Answer: styles ✔

Option A: percentage of sales method

Option B: affordable method

Option C: competitive parity method

Option D: objective and task method

Correct Answer: competitive parity method ✔

Option A: innovators

Option B: early adopters

Option C: middle majority

Option D: laggards

Correct Answer: laggards ✔

Option A: product development stage

Option B: maturity stage

Option C: growth stage

Option D: decline stage

Correct Answer: product development stage ✔

Option A: non-personal communication channels

Option B: non-emotional communication channels

Option C: personal communication channels

Option D: irrational communication channels

Correct Answer: non-personal communication channels ✔

Option A: geographic segmentation

Option B: income segmentation

Option C: psychographic segmentation

Option D: occasion segmentation

Correct Answer: occasion segmentation ✔

Option A: sales promotion

Option B: personal selling

Option C: public relations

Option D: advertising

Correct Answer: public relations ✔

Option A: communicate the positioning

Option B: differentiation

Option C: establish distribution channels

Option D: none of above

Correct Answer: communicate the positioning ✔

Option A: acquisition

Option B: repetition

Option C: merger

Option D: new packaging of product

Correct Answer: acquisition ✔

Option A: non-personal communication channels

Option B: non-emotional communication channels

Option C: personal communication channels

Option D: irrational communication channels

Correct Answer: personal communication channels ✔

Option A: idea generation

Option B: idea screening

Option C: concept development and testing

Option D: business analysis

Correct Answer: idea generation ✔

Option A: print and broadcast media

Option B: word-of-mouth influence

Option C: buzz marketing

Option D: display and online media

Correct Answer: word-of-mouth influence ✔

Option A: mass marketing

Option B: segmented marketing

Option C: concentrated marketing

Option D: micromarketing

Correct Answer: segmented marketing ✔

Option A: affordable method

Option B: competitive parity method

Option C: percentage of sales method

Option D: all of above

Correct Answer: all of above ✔

Option A: internal idea sources

Option B: external idea sources

Option C: systematic idea sources

Option D: resourcing

Correct Answer: internal idea sources ✔

Option A: percentage of sales method

Option B: affordable method

Option C: competitive parity method

Option D: objective and task method

Correct Answer: percentage of sales method ✔

Option A: sales promotion

Option B: personal selling

Option C: public relations

Option D: advertising

Correct Answer: sales promotion ✔

Option A: integrated marketing communications

Option B: integrated strategic channels

Option C: integrated outbound channels

Option D: none of the above

Correct Answer: integrated marketing communications ✔

Option A: controlled test markets

Option B: simulated test markets

Option C: free test markets

Option D: uncontrolled test markets

Correct Answer: simulated test markets ✔

Option A: growth

Option B: maturity

Option C: decline

Option D: loss

Correct Answer: growth ✔

Option A: broadcast media

Option B: display media

Option C: online media

Option D: print media

Correct Answer: online media ✔

Option A: high

Option B: low

Option C: average

Option D: moderate

Correct Answer: low ✔

Option A: channel designing stages

Option B: strategic stages

Option C: channeling stages

Option D: buyer readiness stage

Correct Answer: buyer readiness stage ✔

Option A: create product awareness

Option B: maximize the market share

Option C: defend market share and profits

Option D: reduce expenditure

Correct Answer: defend market share and profits ✔

Option A: broadcast media

Option B: display media

Option C: online media

Option D: print media

Correct Answer: broadcast media ✔

Option A: high

Option B: low

Option C: average

Option D: moderate

Correct Answer: high ✔

Option A: fads

Option B: customs

Option C: tradition

Option D: norms

Correct Answer: fads ✔

Option A: irrational appeal

Option B: moral appeal

Option C: rational appeal

Option D: emotional appeal

Correct Answer: moral appeal ✔

Option A: create product awareness

Option B: maximize the market share

Option C: defend market share and profits

Option D: reduce expenditure

Correct Answer: reduce expenditure ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: demographic segmentation ✔

Option A: action, intention, design and attention

Option B: action, interest, desire and attention

Option C: agency, intention, design and attention

Option D: attention, interest, desire and action

Correct Answer: attention, interest, desire and action ✔

Option A: introductory stage

Option B: business analysis stage

Option C: market analysis stage

Option D: product marketing stage

Correct Answer: introductory stage ✔

Option A: introductory stage

Option B: business analysis stage

Option C: market analysis stage

Option D: product marketing stage

Correct Answer: introductory stage ✔

Option A: idea generation

Option B: product generation

Option C: market development

Option D: business development

Correct Answer: idea generation ✔

Option A: create product awareness

Option B: maximize the market share

Option C: defend market share and profits

Option D: reduce expenditure

Correct Answer: maximize the market share ✔

Option A: percentage of sales method

Option B: affordable method

Option C: competitive parity method

Option D: objective and task method

Correct Answer: objective and task method ✔

Option A: growth stage

Option B: lately buying stage

Option C: segmenting stage

Option D: targeting stage

Correct Answer: growth stage ✔

Option A: few

Option B: continuously growing

Option C: stable but declining

Option D: none of the above

Correct Answer: few ✔

Option A: conventional distribution channel

Option B: horizontal marketing system

Option C: vertical marketing system

Option D: both a and c

Correct Answer: both a and c ✔

Option A: physical distribution

Option B: supply chain management

Option C: exclusive distribution

Option D: exclusive dealing

Correct Answer: physical distribution ✔

Option A: promotion mix

Option B: marketing communication mix

Option C: strategic buyer behavior mix

Option D: both a and b

Correct Answer: both a and b ✔

Option A: vertical management

Option B: horizontal management

Option C: marketing channel management

Option D: distribution management

Correct Answer: marketing channel management ✔

Option A: steep conflict

Option B: slope conflict

Option C: vertical conflict

Option D: horizontal conflict

Correct Answer: horizontal conflict ✔

Option A: exclusive distribution

Option B: exclusive dealing

Option C: inclusive distribution

Option D: intensive distribution

Correct Answer: exclusive dealing ✔

Option A: multichannel distribution system

Option B: multichannel system

Option C: multiple intermediary system

Option D: multiple manufacturing franchises

Correct Answer: multichannel distribution system ✔

Option A: business analysis

Option B: analyzing marketing strategy

Option C: deciding marketing medium

Option D: attracting new engineers

Correct Answer: business analysis ✔

Option A: flexible channel

Option B: static channel

Option C: direct channel

Option D: indirect channel

Correct Answer: direct channel ✔

Option A: selective distribution

Option B: intensive distribution

Option C: inclusive distribution

Option D: exclusive distribution

Correct Answer: exclusive distribution ✔