Marketing MCQs

Option A: supply chain management

Option B: marketing channels

Option C: delivery channels

Option D: value delivery network

Correct Answer: value delivery network ✔

Option A: steep conflict

Option B: slope conflict

Option C: vertical conflict

Option D: horizontal conflict

Correct Answer: horizontal conflict ✔

Option A: customer centered product development

Option B: team based product development

Option C: systematic product development

Option D: concentrated product development

Correct Answer: team based product development ✔

Option A: idea’s external sources

Option B: acquisition of ideas

Option C: primary sources

Option D: secondary sources

Correct Answer: A. idea’s external sources ✔

Option A: customer centered product development

Option B: team based product development

Option C: systematic product development

Option D: concentration based development

Correct Answer: customer centered product development ✔

Option A: maturity stage

Option B: predictive stage

Option C: improved market stage

Option D: profit achieved stage

Correct Answer: maturity stage ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: behavioral segmentation ✔

Option A: marketing logistics network

Option B: supply chain management

Option C: delivery network

Option D: physical distribution network

Correct Answer: supply chain management ✔

Option A: internal sourcing

Option B: crowdsourcing

Option C: off shoring

Option D: off sourcing

Correct Answer: crowdsourcing ✔

Option A: customer centered development

Option B: team based development

Option C: systematic product development

Option D: all of above

Correct Answer: all of above ✔

Option A: direct channel

Option B: indirect channel

Option C: flexible channel

Option D: static channel

Correct Answer: direct channel ✔

Option A: full time VMS

Option B: contractual VMS

Option C: administered VMS

Option D: corporate VMS

Correct Answer: contractual VMS ✔

Option A: concept development

Option B: concept testing

Option C: material testing

Option D: market screening

Correct Answer: concept testing ✔

Option A: product life cycle

Option B: customer lifetime value

Option C: product management

Option D: marketing management

Correct Answer: product life cycle ✔

Option A: exclusive center

Option B: distribution center

Option C: inbound center

Option D: outbound center

Correct Answer: distribution center ✔

Option A: interactive channels

Option B: marketing channels

Option C: pricing channels

Option D: basing point channels

Correct Answer: marketing channels ✔

Option A: wholesaler-customer delivery network

Option B: customer-value delivery network

Option C: retailer-wholesaler delivery network

Option D: customer-retailer delivery network

Correct Answer: customer-value delivery network ✔

Option A: Five steps

Option B: Six steps

Option C: Seven steps

Option D: Eight steps

Correct Answer: Eight steps ✔

Option A: horizontal marketing system

Option B: vertical marketing system

Option C: static marketing system

Option D: flexible marketing system

Correct Answer: horizontal marketing system ✔

Option A: conventional distribution channel

Option B: horizontal marketing system

Option C: vertical marketing system

Option D: static distribution channel

Correct Answer: vertical marketing system ✔

Option A: Place

Option B: Product

Option C: Price

Option D: Promotion

Correct Answer: Promotion ✔

Option A: Business portfolio

Option B: Relative market share

Option C: Market growth rate

Option D: Both a and b

Correct Answer: Market growth rate ✔

Option A: casual research

Option B: exploratory research

Option C: descriptive research

Option D: both a and c

Correct Answer: casual research ✔

Option A: cognitive dissonance

Option B: post purchase behavior

Option C: both a and b

Option D: none of the above

Correct Answer: cognitive dissonance ✔

Option A: Strengths

Option B: Weaknesses

Option C: Opportunities

Option D: Threats

Correct Answer: Weaknesses ✔

Option A: personal sources

Option B: commercial sources

Option C: public sources

Option D: all of above

Correct Answer: public sources ✔

Option A: prospecting and qualifying

Option B: pre-approach

Option C: approach

Option D: presentation and demonstration

Correct Answer: prospecting and qualifying ✔

Option A: experimental research

Option B: ethnographic research

Option C: observational research

Option D: survey research

Correct Answer: survey research ✔

Option A: sales promotion

Option B: inbound promotion

Option C: outbound promotion

Option D: organizational promotion

Correct Answer: sales promotion ✔

Option A: marketing process

Option B: selling process

Option C: intermediation process

Option D: nominal process

Correct Answer: selling process ✔

Option A: learning pricing

Option B: marginal pricing

Option C: competition based pricing

Option D: demand based pricing

Correct Answer: competition based pricing ✔

Option A: stratified random sample

Option B: cluster sample

Option C: simple random sample

Option D: convenience sample

Correct Answer: stratified random sample ✔

Option A: sales person

Option B: promoting manager

Option C: prospering manager

Option D: persuasion manager

Correct Answer: sales person ✔

Option A: organizational climate

Option B: media climate

Option C: sales climate

Option D: outbound climate

Correct Answer: organizational climate ✔

Option A: stratified random sample

Option B: cluster sample

Option C: simple random sample

Option D: convenience sample

Correct Answer: simple random sample ✔

Option A: activates

Option B: interests

Option C: opinions

Option D: all of above

Correct Answer: all of above ✔

Option A: price packs

Option B: sweepstakes

Option C: point of purchase promotions

Option D: cash rebates

Correct Answer: cash rebates ✔

Option A: experimental research

Option B: observational research

Option C: ethnographic research

Option D: survey research

Correct Answer: observational research ✔

Option A: cash refund

Option B: coupon

Option C: sample

Option D: premium

Correct Answer: cash refund ✔

Option A: internal databases

Option B: external databases

Option C: outsourced databases

Option D: both a and b

Correct Answer: internal databases ✔

Option A: would buy product

Option B: would not buy product

Option C: would get free products

Option D: would get discount

Correct Answer: would buy product ✔

Option A: judgment sample

Option B: simple random sample

Option C: quota sample

Option D: convenience sample

Correct Answer: simple random sample ✔

Option A: cash refunds

Option B: cash sample

Option C: sweepstakes

Option D: cents off deals

Correct Answer: sweepstakes ✔

Option A: Two types

Option B: Three types

Option C: Four types

Option D: Five types

Correct Answer: Two types ✔

Option A: external databases

Option B: outsourced databases

Option C: marketing research

Option D: both a and b

Correct Answer: marketing research ✔

Option A: organizational promotion

Option B: consumer promotions

Option C: inbound promotion

Option D: outbound promotion

Correct Answer: consumer promotions ✔

Option A: total costs

Option B: overhead costs

Option C: variable costs

Option D: fixed costs

Correct Answer: variable costs ✔

Option A: point of differences

Option B: points of priority

Option C: points of membership category

Option D: point of similarities

Correct Answer: point of differences ✔

Option A: physiological needs

Option B: social needs

Option C: safety needs

Option D: esteem needs

Correct Answer: social needs ✔

Option A: characteristics of buyers

Option B: technological factors

Option C: the cultural environment

Option D: the economic environment

Correct Answer: characteristics of buyers ✔

Option A: floor for cost

Option B: ceiling for prices

Option C: floor for prices

Option D: ceiling for cost

Correct Answer: floor for prices ✔

Option A: everyday low pricing

Option B: high low pricing

Option C: low high pricing

Option D: both a and b

Correct Answer: both a and b ✔

Option A: Four Cs

Option B: Four Ps

Option C: Four Ds

Option D: Four Ts

Correct Answer: Four Cs ✔

Option A: industry supplies

Option B: industry services

Option C: business advisory services

Option D: accessory equipment

Correct Answer: business advisory services ✔

Option A: contractual VMS

Option B: corporate VMS

Option C: administered VMS

Option D: all of above

Correct Answer: all of above ✔

Option A: Designing a marketing strategy

Option B: Create customer delight

Option C: Understanding customer needs and wants

Option D: Capturing value from customers

Correct Answer: Understanding customer needs and wants ✔

Option A: vertical marketing system

Option B: static distribution channel

Option C: conventional distribution channel

Option D: horizontal marketing system

Correct Answer: conventional distribution channel ✔

Option A: $30

Option B: $33

Option C: $27

Option D: $34

Correct Answer: $33 ✔

Option A: industry supplies

Option B: industry services

Option C: industry capital items

Option D: industry material and parts

Correct Answer: industry supplies ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: behavioral segmentation ✔

Option A: inbound distribution

Option B: outbound distribution

Option C: forward distribution

Option D: reverse distribution

Correct Answer: inbound distribution ✔

Option A: Point of Differentiation

Option B: Positioning strategy

Option C: Targeting

Option D: Both b & c

Correct Answer: Positioning strategy ✔

Option A: price

Option B: tax

Option C: discount

Option D: value added tax

Correct Answer: price ✔

Option A: shopping specialty products

Option B: less convenient sought products

Option C: shopping products

Option D: unsought industrial product

Correct Answer: shopping products ✔

Option A: cost ceiling

Option B: cost floor

Option C: price ceiling

Option D: price floor

Correct Answer: price floor ✔

Option A: convenient specialty products

Option B: unsought products

Option C: sought products

Option D: convenient products

Correct Answer: convenient products ✔

Option A: convenience consumer products

Option B: specialty consumer products

Option C: materials and parts in industrial product

Option D: capital items

Correct Answer: materials and parts in industrial product ✔

Option A: Targeting

Option B: Market segmentation

Option C: Positioning

Option D: Differentiation

Correct Answer: Market segmentation ✔

Option A: geographic segmentation

Option B: gender segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: gender segmentation ✔

Option A: types of customers

Option B: types of usage

Option C: types of quantity

Option D: types of positioning

Correct Answer: types of customers ✔

Option A: franchise organization

Option B: member organization

Option C: link organization

Option D: administered organization

Correct Answer: franchise organization ✔

Option A: divisional manager

Option B: top management

Option C: sales manager

Option D: marketing manager

Correct Answer: top management ✔

Option A: New product in existing market

Option B: Existing product in new market

Option C: Existing product in existing market

Option D: New products in new markets

Correct Answer: Existing product in new market ✔

Option A: Product

Option B: Price

Option C: Promotion

Option D: Place

Correct Answer: Promotion ✔

Option A: tangible products

Option B: exchange of goods

Option C: product marketing

Option D: ownership of nothing

Correct Answer: tangible products ✔

Option A: materials and parts in industrial product

Option B: supplies and services

Option C: capital items

Option D: consumer products

Correct Answer: materials and parts in industrial product ✔

Option A: Strengths

Option B: Weaknesses

Option C: Opportunities

Option D: Threats

Correct Answer: Strengths ✔

Option A: intensive territorial agreement

Option B: selective territorial agreement

Option C: inclusive territorial agreement

Option D: exclusive territorial agreement

Correct Answer: exclusive territorial agreement ✔

Option A: intra-model logistic network

Option B: intermodal logistic network

Option C: intermodal transportation

Option D: intra-model transportation

Correct Answer: intermodal transportation ✔

Option A: geographic segmentation

Option B: income segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: income segmentation ✔

Option A: $14.67

Option B: $18.67

Option C: $20.67

Option D: $25.67

Correct Answer: $14.67 ✔

Option A: horizontal mediation

Option B: multiple mediation

Option C: disinter mediation

Option D: vertical mediation

Correct Answer: disinter mediation ✔

Option A: differentiable segment

Option B: non-differentiable segments

Option C: intermarket segmentation

Option D: intramarket segmentation

Correct Answer: differentiable segment ✔

Option A: Little fit

Option B: Strong fit

Option C: Good fit

Option D: Limited fit

Correct Answer: Little fit ✔

Option A: advertising messages

Option B: advertising budget

Option C: advertising strategy

Option D: advertising objective

Correct Answer: advertising budget ✔

Option A: Butterflies

Option B: Barnacles

Option C: True friends

Option D: Strangers

Correct Answer: Barnacles ✔

Option A: purpose of buying the product

Option B: quantity of buying the product

Option C: quality of bought product

Option D: all of above

Correct Answer: purpose of buying the product ✔

Option A: Strangers

Option B: Butterflies

Option C: True friends

Option D: Barnacles

Correct Answer: Butterflies ✔

Option A: sought specialty products

Option B: unsought consumer products

Option C: convenient specialty products

Option D: convenience products and services

Correct Answer: convenience products and services ✔

Option A: The product concept

Option B: The production concept

Option C: The selling concept

Option D: None of the above

Correct Answer: The product concept ✔

Option A: The production concept

Option B: The product concept

Option C: The selling concept

Option D: The marketing concept

Correct Answer: The selling concept ✔

Option A: specialty products

Option B: convenience services

Option C: augmented products

Option D: unsought industrial product

Correct Answer: specialty products ✔

Option A: attention

Option B: acquisition

Option C: use or consumption

Option D: all of above

Correct Answer: all of above ✔

Option A: 2 types

Option B: 3 types

Option C: 4 types

Option D: 5 types

Correct Answer: 4 types ✔

Option A: persuasive advertising

Option B: reminder advertising

Option C: reminder advertising

Option D: all of above

Correct Answer: all of above ✔

Option A: industrial accessory equipment

Option B: industrial office equipment

Option C: fixed equipment

Option D: installation

Correct Answer: industrial accessory equipment ✔

Option A: sought products

Option B: unsought products

Option C: industrial products

Option D: specialty products

Correct Answer: specialty products ✔

Option A: Product offered by company

Option B: Benefits produced by products

Option C: Experiences associated with products

Option D: None of above

Correct Answer: Product offered by company ✔

Option A: convenience products

Option B: shopping products

Option C: customer value

Option D: branding

Correct Answer: convenience products ✔

Option A: market offering

Option B: marketing mix

Option C: market segmentation

Option D: target market

Correct Answer: market offering ✔