Marketing MCQs

Option A: Suppliers & consumers

Option B: Company & competitors

Option C: Marketing intermediaries

Option D: None of the above

Correct Answer: A. Suppliers & consumers ✔

Option A: specialty products

Option B: local goods

Option C: convenience products

Option D: industrial products

Correct Answer: convenience products ✔

Option A: advertising agency

Option B: managing agency

Option C: research agency

Option D: rational agency

Correct Answer: advertising agency ✔

Option A: rational style

Option B: persuasive style

Option C: creative style

Option D: execution style

Correct Answer: execution style ✔

Option A: Barnacles

Option B: Butterflies

Option C: True friends

Option D: Strangers

Correct Answer: Barnacles ✔

Option A: consumer oriented marketing

Option B: customer value marketing

Option C: innovative marketing

Option D: inbound ⁄ outbound marketing

Correct Answer: inbound ⁄ outbound marketing ✔

Option A: deliberate

Option B: venturesome

Option C: skeptical

Option D: tradition bound

Correct Answer: venturesome ✔

Option A: good value pricing

Option B: cost plus pricing

Option C: value added pricing

Option D: both a and c

Correct Answer: both a and c ✔

Option A: more satisfied

Option B: more dissatisfied

Option C: more delighted

Option D: none of the above

Correct Answer: more dissatisfied ✔

Option A: unsought consumer products

Option B: specialty industrial products

Option C: industrial augmented products

Option D: sought primary products

Correct Answer: unsought consumer products ✔

Option A: consumerism

Option B: seller’s extrovert sellers

Option C: environmentalism

Option D: seller introvert seller

Correct Answer: environmentalism ✔

Option A: price of competitors

Option B: strategies of competitors

Option C: marketing strategy

Option D: all of above

Correct Answer: all of above ✔

Option A: Strengths

Option B: Weaknesses

Option C: Opportunities

Option D: Threats

Correct Answer: Weaknesses ✔

Option A: sought products

Option B: unsought products

Option C: specialty products

Option D: both a and b

Correct Answer: specialty products ✔

Option A: Analysis

Option B: Planning

Option C: Implementation

Option D: Control

Correct Answer: Control ✔

Option A: deliberate

Option B: guided by respect

Option C: skeptical

Option D: tradition bound

Correct Answer: guided by respect ✔

Option A: marketing strategy

Option B: augmented product

Option C: non-augmented product

Option D: positioning strategy

Correct Answer: augmented product ✔

Option A: cost based pricing

Option B: differentiated pricing

Option C: competitive pricing

Option D: value added pricing

Correct Answer: cost based pricing ✔

Option A: determine incurred costs

Option B: design product

Option C: assess needs of customer

Option D: set target price

Correct Answer: set target price ✔

Option A: Business portfolio

Option B: Strategic plan

Option C: Mission statement

Option D: Vision statement

Correct Answer: Business portfolio ✔

Option A: Market segmentation

Option B: Targeting

Option C: Differentiation

Option D: Positioning

Correct Answer: Positioning ✔

Option A: upper middles

Option B: working class

Option C: lower uppers

Option D: upper uppers

Correct Answer: upper uppers ✔

Option A: innovators

Option B: early majority

Option C: laggard

Option D: early adopter

Correct Answer: early majority ✔

Option A: Portfolio analysis

Option B: Strategic Business Units (SBU’s)

Option C: Both a and b

Option D: None of above

Correct Answer: B. Strategic Business Units (SBU’s) ✔

Option A: difficult products

Option B: sought services

Option C: sought products

Option D: convenient products

Correct Answer: convenient products ✔

Option A: augmented product

Option B: consumer products

Option C: industrial products

Option D: intangible services

Correct Answer: consumer products ✔

Option A: total costs

Option B: overhead costs

Option C: markup costs

Option D: both a and b

Correct Answer: total costs ✔

Option A: competition based pricing

Option B: customer value based pricing

Option C: cost based pricing

Option D: discount and bonus pricing

Correct Answer: discount and bonus pricing ✔

Option A: Stars

Option B: Cash Cows

Option C: Question marks

Option D: Dogs

Correct Answer: Stars ✔

Option A: deficient products

Option B: pleasing products

Option C: salutary products

Option D: desirable products

Correct Answer: desirable products ✔

Option A: deficient products

Option B: pleasing products

Option C: salutary products

Option D: desirable products

Correct Answer: salutary products ✔

Option A: Targeting

Option B: Market segmentation

Option C: Positioning

Option D: Differentiation

Correct Answer: Targeting ✔

Option A: price

Option B: tax

Option C: discount

Option D: value added tax

Correct Answer: price ✔

Option A: Stars

Option B: Dogs

Option C: Cash Cows

Option D: Question marks

Correct Answer: Dogs ✔

Option A: deficient products

Option B: pleasing products

Option C: salutary products

Option D: desirable products

Correct Answer: deficient products ✔

Option A: Customers cost

Option B: Customer solution

Option C: Convenient availability

Option D: Communication

Correct Answer: Customers cost ✔

Option A: social events

Option B: social issues

Option C: recreation

Option D: both a and b

Correct Answer: social events ✔

Option A: Vision statement

Option B: Mission statement

Option C: Value proposition

Option D: Both a and b

Correct Answer: Mission statement ✔

Option A: Place

Option B: Product

Option C: Price

Option D: Promotion

Correct Answer: Price ✔

Option A: social class

Option B: culture

Option C: subculture

Option D: both b and c

Correct Answer: social class ✔

Option A: Market development

Option B: Market penetration

Option C: Product development

Option D: Diversification

Correct Answer: Market penetration ✔

Option A: Strengths

Option B: Weaknesses

Option C: Opportunities

Option D: Threats

Correct Answer: Opportunities ✔

Option A: target costing

Option B: marginal costing

Option C: learning curve costing

Option D: demand based costing

Correct Answer: target costing ✔

Option A: Heavy investment

Option B: Less investments

Option C: More marketing

Option D: Both a and c

Correct Answer: Heavy investment ✔

Option A: services

Option B: products

Option C: commodity

Option D: competitive edge

Correct Answer: services ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: mass marketing ✔

Option A: late majority

Option B: early majority

Option C: laggard

Option D: early adopter

Correct Answer: laggard ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: geographic segmentation ✔

Option A: outdoorsy and tough

Option B: daring and imaginative

Option C: cheerful and wholesome

Option D: charming and upper class

Correct Answer: cheerful and wholesome ✔

Option A: relative advantage

Option B: divisibility

Option C: communicability

Option D: all of above

Correct Answer: all of above ✔

Option A: nationalities

Option B: racial groups

Option C: geographic regions

Option D: all of above

Correct Answer: all of above ✔

Option A: positioning strategy

Option B: targeting strategy

Option C: differentiation

Option D: market segmentation

Correct Answer: targeting strategy ✔

Option A: learning

Option B: change in personality

Option C: change in brand image

Option D: none of above

Correct Answer: learning ✔

Option A: self-confidence and dominance

Option B: defensiveness and adaptability

Option C: scalability and autonomy

Option D: all of above

Correct Answer: all of above ✔

Option A: target segment

Option B: market segmentation

Option C: differentiation

Option D: positioning

Correct Answer: target segment ✔

Option A: geographic location

Option B: cultural factors

Option C: economic factors

Option D: political and legal factors

Correct Answer: cultural factors ✔

Option A: belief

Option B: attitude

Option C: learning

Option D: both b and c

Correct Answer: belief ✔

Option A: geographic location

Option B: cultural factors

Option C: economic factors

Option D: political and legal factors

Correct Answer: political and legal factors ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: niche marketing ✔

Option A: selective attention

Option B: selective distortion

Option C: selective retention

Option D: all of above

Correct Answer: all of above ✔

Option A: innovator

Option B: early majority

Option C: laggard

Option D: early adopter

Correct Answer: early adopter ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: niche marketing ✔

Option A: innovators

Option B: early majority

Option C: laggard

Option D: early adopter

Correct Answer: early adopter ✔

Option A: sincerity

Option B: sophistication

Option C: competence and excitement

Option D: all of above

Correct Answer: all of above ✔

Option A: personal sources

Option B: commercial sources

Option C: experiential sources

Option D: all of above

Correct Answer: all of above ✔

Option A: geographic segmentation

Option B: income segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: income segmentation ✔

Option A: late majority

Option B: early majority

Option C: innovators

Option D: early adopters

Correct Answer: innovators ✔

Option A: what consumers buy

Option B: why consumers buy

Option C: where consumers buy

Option D: all of above

Correct Answer: all of above ✔

Option A: geographic location

Option B: cultural factors

Option C: economic factors

Option D: political and legal factors

Correct Answer: cultural factors ✔

Option A: need recognition

Option B: information search

Option C: evaluation of alternatives

Option D: both b and c

Correct Answer: evaluation of alternatives ✔

Option A: late majority

Option B: early majority

Option C: laggard

Option D: early adopter

Correct Answer: laggard ✔

Option A: test marketing

Option B: One channel marketing

Option C: penetration marketing

Option D: individual marketing

Correct Answer: test marketing ✔

Option A: product classes

Option B: product forms

Option C: branding

Option D: product perception

Correct Answer: product forms ✔

Option A: sales concept

Option B: product idea

Option C: product image

Option D: customer management

Correct Answer: product image ✔

Option A: internal sources

Option B: external sources

Option C: product lines extension

Option D: both a and b

Correct Answer: both a and b ✔

Option A: communication tools

Option B: communication channels

Option C: communication functions

Option D: communication parties

Correct Answer: communication functions ✔

Option A: negative

Option B: continuously rising

Option C: higher

Option D: declining

Correct Answer: negative ✔

Option A: online media

Option B: print media

Option C: broadcast media

Option D: display media

Correct Answer: print media ✔

Option A: innovators

Option B: early adopters

Option C: middle majority customers

Option D: laggards

Correct Answer: early adopters ✔

Option A: emotional appeal

Option B: rational appeal

Option C: moral appeal

Option D: irrational appeal

Correct Answer: emotional appeal ✔

Option A: relative advantage

Option B: complexity

Option C: communicability

Option D: compatibility

Correct Answer: complexity ✔

Option A: product concept

Option B: production phase

Option C: production screening

Option D: raw-material screening

Correct Answer: product concept ✔

Option A: product idea

Option B: product image

Option C: customer management

Option D: none of the above

Correct Answer: product idea ✔

Option A: physiological needs

Option B: self-actualization needs

Option C: esteem needs

Option D: all of above

Correct Answer: all of above ✔

Option A: communication tools

Option B: communication channels

Option C: communication functions

Option D: communication parties

Correct Answer: communication tools ✔

Option A: need recognition

Option B: information search

Option C: purchase decision

Option D: both b and c

Correct Answer: purchase decision ✔

Option A: communication functions

Option B: communication parties

Option C: communication tools

Option D: communication channels

Correct Answer: communication parties ✔

Option A: develop market strategy

Option B: develop a testing technique

Option C: develop intermediaries

Option D: develop logistic network

Correct Answer: develop market strategy ✔

Option A: channeling stages

Option B: buyer readiness stage

Option C: channel designing stages

Option D: strategic stages

Correct Answer: buyer readiness stage ✔

Option A: satisfied

Option B: dissatisfied

Option C: delighted

Option D: none of above

Correct Answer: satisfied ✔

Option A: Leading marketing

Option B: buzz marketing

Option C: online marketing

Option D: none of the above

Correct Answer: buzz marketing ✔

Option A: complex buoying behavior

Option B: variety seeking buying behavior

Option C: dissonance reducing buying behavior

Option D: habitual buying behavior

Correct Answer: complex buoying behavior ✔

Option A: contract manufacturing

Option B: joint ownership

Option C: management contracting

Option D: all of above

Correct Answer: all of above ✔

Option A: emerging economies

Option B: industrial economies

Option C: raw material exporting economies

Option D: subsistence economies

Correct Answer: subsistence economies ✔

Option A: raw material exporting economies

Option B: subsistence economies

Option C: emerging economies

Option D: industrial economies

Correct Answer: industrial economies ✔

Option A: product adaptation

Option B: straight product extension

Option C: dual adaptation

Option D: communication adaptation

Correct Answer: communication adaptation ✔

Option A: Strangers

Option B: Butterflies

Option C: Barnacles

Option D: True friends

Correct Answer: True friends ✔

Option A: raw material exporting economies

Option B: subsistence economies

Option C: emerging economies

Option D: industrial economies

Correct Answer: raw material exporting economies ✔

Option A: direct mail marketing

Option B: kiosk marketing

Option C: catalog marketing

Option D: premium marketing

Correct Answer: catalog marketing ✔

Option A: business domain website

Option B: corporate website

Option C: blogs

Option D: marketing website

Correct Answer: blogs ✔