Marketing MCQs

Option A: business to consumer

Option B: business to business

Option C: consumer to business

Option D: all of above

Correct Answer: all of above ✔

Option A: Differentiation

Option B: Segmentation & targeting

Option C: Positioning

Option D: Both a and c

Correct Answer: Both a and c ✔

Option A: corporate website

Option B: marketing website

Option C: branding website

Option D: viral website

Correct Answer: corporate website ✔

Option A: Share of customer

Option B: Customer equity

Option C: Customer lifetime value

Option D: None of above

Correct Answer: Share of customer ✔

Option A: The selling concept

Option B: The product concept

Option C: The marketing concept

Option D: The production concept

Correct Answer: The marketing concept ✔

Option A: Share of customer

Option B: Customer equity

Option C: Customer lifetime value

Option D: All of above

Correct Answer: Customer equity ✔

Option A: consumer to business domain

Option B: consumer to consumer domain

Option C: business to consumer domain

Option D: business to business domain

Correct Answer: business to business domain ✔

Option A: Good fit

Option B: Little fit

Option C: Strong fit

Option D: Limited fit

Correct Answer: Good fit ✔

Option A: Insurance or blood donations

Option B: Lenovo

Option C: Southwest Airlines

Option D: Bottled water industry

Correct Answer: Insurance or blood donations ✔

Option A: event marketing

Option B: sponsored marketing

Option C: online marketing

Option D: off deal marketing

Correct Answer: online marketing ✔

Option A: invasion of privacy

Option B: spam

Option C: virus

Option D: deception

Correct Answer: spam ✔

Option A: interactive net

Option B: internet

Option C: intranet

Option D: extranet

Correct Answer: internet ✔

Option A: Butterflies

Option B: Strangers

Option C: True friends

Option D: Barnacles

Correct Answer: Butterflies ✔

Option A: inbound social networks

Option B: outbound social networks

Option C: offline social networks

Option D: online social networks

Correct Answer: online social networks ✔

Option A: premium companies

Option B: direct companies

Option C: click only companies

Option D: click and mortar companies

Correct Answer: click only companies ✔

Option A: kiosk marketing

Option B: offline marketing

Option C: telephone marketing

Option D: direct response TV marketing

Correct Answer: kiosk marketing ✔

Option A: Potential profitability

Option B: Projected loyalty

Option C: Both a and b

Option D: None of above

Correct Answer: Both a and b ✔

Option A: message decision

Option B: media decision

Option C: advertising objective

Option D: advertising evaluation

Correct Answer: advertising objective ✔

Option A: Current sales

Option B: Customer equity

Option C: Market share

Option D: Both a and b

Correct Answer: Market share ✔

Option A: inbound advertising

Option B: outbound advertising

Option C: online advertising

Option D: buzz advertising

Correct Answer: online advertising ✔

Option A: Market segmentation

Option B: Targeting

Option C: Marketing

Option D: Both a and b

Correct Answer: Targeting ✔

Option A: product invention

Option B: communication invention

Option C: joint invention

Option D: ownership adaptation

Correct Answer: product invention ✔

Option A: business to consumer domain

Option B: business to business domain

Option C: consumer to business domain

Option D: consumer to consumer domain

Correct Answer: business to consumer domain ✔

Option A: kiosk marketing

Option B: offline marketing

Option C: telephone marketing

Option D: direct response TV marketing

Correct Answer: direct response TV marketing ✔

Option A: consumer to business domain

Option B: consumer to consumer domain

Option C: business to consumer domain

Option D: business to business domain

Correct Answer: consumer to consumer domain ✔

Option A: telephone marketing

Option B: online marketing

Option C: offline marketing

Option D: None of these

Correct Answer: online marketing ✔

Option A: event marketing

Option B: stress marketing

Option C: direct marketing

Option D: indirect marketing

Correct Answer: direct marketing ✔

Option A: corporate website

Option B: marketing website

Option C: branding website

Option D: viral website

Correct Answer: marketing website ✔

Option A: Saudi Arabia and Chile

Option B: Brazil and China

Option C: United States and Japan

Option D: India

Correct Answer: Brazil and China ✔

Option A: World Bank

Option B: international monetary fund

Option C: European Union

Option D: all of above

Correct Answer: European Union ✔

Option A: premium companies

Option B: direct companies

Option C: click only companies

Option D: click and mortar companies

Correct Answer: click and mortar companies ✔

Option A: direct mail marketing

Option B: kiosk marketing

Option C: catalog marketing

Option D: premium marketing

Correct Answer: direct mail marketing ✔

Option A: premium database

Option B: customer database

Option C: event database

Option D: rebate database

Correct Answer: customer database ✔

Option A: direct mail marketing

Option B: catalog marketing

Option C: personal selling

Option D: all of above

Correct Answer: all of above ✔

Option A: geographic segmentation

Option B: income segmentation

Option C: psychographic segmentation

Option D: benefit segmentation

Correct Answer: benefit segmentation ✔

Option A: exporting

Option B: importing

Option C: joint venturing

Option D: licensing

Correct Answer: joint venturing ✔

Option A: geographic location

Option B: cultural factors

Option C: economic factors

Option D: political and legal factors

Correct Answer: political and legal factors ✔

Option A: raw material exporting economies

Option B: subsistence economies

Option C: emerging economies

Option D: industrial economies

Correct Answer: subsistence economies ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: behavioral segmentation ✔

Option A: contract manufacturing

Option B: joint ownership

Option C: management contracting

Option D: investment ownership

Correct Answer: management contracting ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: demographic segmentation ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: segmented marketing ✔

Option A: geographic location

Option B: cultural factors

Option C: economic factors

Option D: political and legal factors

Correct Answer: economic factors ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: behavioral segmentation ✔

Option A: straight product marketing

Option B: product adaptation marketing

Option C: standardized global marketing

Option D: adapted global marketing

Correct Answer: standardized global marketing ✔

Option A: contract manufacturing

Option B: joint ownership

Option C: management contracting

Option D: investment ownership

Correct Answer: joint ownership ✔

Option A: geographic segmentation

Option B: income segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: behavioral segmentation ✔

Option A: intermarket segmentation

Option B: intramarket segmentation

Option C: international market

Option D: domestic markets

Correct Answer: intermarket segmentation ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: mass marketing ✔

Option A: joint venturing

Option B: licensing

Option C: exporting

Option D: importing

Correct Answer: licensing ✔

Option A: product adaptation

Option B: straight product extension

Option C: product invention

Option D: communication adaptation

Correct Answer: straight product extension ✔

Option A: straight product marketing

Option B: product adaptation marketing

Option C: standardized global marketing

Option D: adapted global marketing

Correct Answer: adapted global marketing ✔

Option A: socio-economic community

Option B: economic community

Option C: geographical community

Option D: geo-political community

Correct Answer: economic community ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: behavioral segmentation ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: segmented marketing ✔

Option A: segment size and growth

Option B: segment structural attractiveness

Option C: company objective and resources

Option D: all of above

Correct Answer: all of above ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: mass marketing ✔

Option A: direct investment

Option B: indirect investment

Option C: union ownership

Option D: export union

Correct Answer: direct investment ✔

Option A: product adaptation

Option B: straight product extension

Option C: dual adaptation

Option D: communication adaptation

Correct Answer: dual adaptation ✔

Option A: investment ownership

Option B: contract manufacturing

Option C: joint ownership

Option D: management contracting

Correct Answer: contract manufacturing ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: psychographic segmentation ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: niche marketing ✔

Option A: exporting

Option B: importing

Option C: joint venturing

Option D: licensing

Correct Answer: exporting ✔

Option A: the product life cycle stage

Option B: the product growth cycle stage

Option C: a company’s internal equity

Option D: the company’s external equity

Correct Answer: the product life cycle stage ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: behavioral segmentation

Correct Answer: behavioral segmentation ✔

Option A: market segmentation

Option B: targeting

Option C: differentiation

Option D: positioning

Correct Answer: market segmentation ✔

Option A: product adaptation

Option B: straight product extension

Option C: dual adaptation

Option D: communication adaptation

Correct Answer: product adaptation ✔

Option A: product adaptation

Option B: straight product extension

Option C: dual adaptation

Option D: communication adaptation

Correct Answer: product adaptation ✔

Option A: attainable segment

Option B: measureable segment

Option C: accessible segment

Option D: substantial segment

Correct Answer: accessible segment ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: mass marketing ✔

Option A: geographic segmentation

Option B: demographic segmentation

Option C: psychographic segmentation

Option D: all of above

Correct Answer: all of above ✔

Option A: attainable segment

Option B: measureable segment

Option C: accessible segment

Option D: substantial segment

Correct Answer: measureable segment ✔

Option A: Saudi Arabia and Chile

Option B: Brazil and China

Option C: United States and Japan

Option D: both a and b

Correct Answer: United States and Japan ✔

Option A: whole strategic view

Option B: whole channel view

Option C: whole product adaptation

Option D: whole communication adaptation

Correct Answer: whole channel view ✔

Option A: geographic segmentation

Option B: income segmentation

Option C: psycho graphic segmentation

Option D: behavioral segmentation

Correct Answer: psycho graphic segmentation ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: segmented marketing ✔

Option A: smaller firms

Option B: larger firms

Option C: business giants

Option D: retail store

Correct Answer: smaller firms ✔

Option A: mass marketing

Option B: segmented marketing

Option C: niche marketing

Option D: micromarketing

Correct Answer: micromarketing ✔

Option A: global firm

Option B: expanding firm

Option C: premium firm

Option D: challenger firm

Correct Answer: global firm ✔

Option A: elastic demand

Option B: inelastic demand

Option C: realistic demand

Option D: unrealistic demand

Correct Answer: elastic demand ✔

Option A: by-product pricing

Option B: captive product pricing

Option C: optional product pricing

Option D: Two part pricing

Correct Answer: by-product pricing ✔

Option A: Strengths

Option B: Weaknesses

Option C: Opportunities

Option D: Threats

Correct Answer: Opportunities ✔

Option A: supplier selection

Option B: proposal solicitation

Option C: performance review

Option D: order-routine specification

Correct Answer: performance review ✔

Option A: product class

Option B: product form

Option C: brand

Option D: all of above

Correct Answer: all of above ✔

Option A: elastic demand

Option B: inelastic demand

Option C: realistic demand

Option D: unrealistic demand

Correct Answer: elastic demand ✔

Option A: deceptive pricing

Option B: price discrimination

Option C: resale price maintenance

Option D: fix quantity pricing

Correct Answer: resale price maintenance ✔

Option A: cash discount

Option B: seasonal discount

Option C: functional discount

Option D: quantity discount

Correct Answer: quantity discount ✔

Option A: e-procurement

Option B: de-procurement

Option C: online selling

Option D: direct marketing

Correct Answer: e-procurement ✔

Option A: low sales

Option B: rapidly rising sales

Option C: peak sales

Option D: declining sales

Correct Answer: declining sales ✔

Option A: target market

Option B: planned value proposition

Option C: sales, profit goals, market share

Option D: developing mission statement

Correct Answer: target market ✔

Option A: product classes

Option B: product forms

Option C: branding

Option D: product perception

Correct Answer: product forms ✔

Option A: introductory stage

Option B: business analysis stage

Option C: market analysis stage

Option D: product marketing stage

Correct Answer: introductory stage ✔

Option A: Place

Option B: Product

Option C: Price

Option D: Promotion

Correct Answer: Promotion ✔

Option A: freight on board origin pricing

Option B: zone pricing

Option C: basing point pricing

Option D: uniform delivered pricing

Correct Answer: zone pricing ✔

Option A: real

Option B: win

Option C: worth doing

Option D: less worthy

Correct Answer: win ✔

Option A: user

Option B: influencer

Option C: decider and gatekeeper

Option D: buyer

Correct Answer: decider and gatekeeper ✔

Option A: idea generation

Option B: product development

Option C: idea screening

Option D: business screening

Correct Answer: idea screening ✔

Option A: promotional pricing

Option B: short term pricing

Option C: quick pricing

Option D: cyclical pricing

Correct Answer: promotional pricing ✔

Option A: user

Option B: influencer

Option C: decider and gatekeeper

Option D: buyer

Correct Answer: user ✔

Option A: supplier selection

Option B: proposal solicitation

Option C: supplier search

Option D: order-routine specification

Correct Answer: order-routine specification ✔